Rupert Murdoch gave a speech in London last week where he banged his drum for the interweb and told his minions to get with the interweb. Blogs and interactivity are it, adapt or die he told ’em. The Indy media section called Guido to comment on this development, “Well it’s a very long time since I last had dinner with Rupert…”

So when Hugo Rifkind, excitedly emailed yesterday (he has long since forgiven Guido for certain, perhaps harsh comments, about his father) to say “I have a blog“. “Calm down dear” was all Guido could muster, “it’s only a blog”. It is content richer than the diary, with comments and stuff. Much better than his dead tree version. It even has a blogroll. It is here that we see the novice blogger showing through. Apart from the obvious oversight of a link to Guido, it has a link to Matt Drudge’s Drudge Report – except it doesn’t. It links to www.drudgereport.co.uk, a UK based cyber squatter. Best correct both those mistakes simultaneously.

Anyway, go to Hugo’s blog and make a comment. Show him some love, go on, do it for Rupert.