Guido has just noticed that the Tories have switched from streaming video to cheaper download videos.

This one is another straight-to-camera direct to the membership piece promoting the Built to Last policy statement. Pretty dull really. It smacks of “do another video” when they didn’t have anything to say really.

Suggestion : put some of the gorgeous CCHQ girls in the next video, the backroom boys should get a showing too, liven it up, show us the people inside CCHQ that the public never sees. Do something interesting. This video was just corporate dullsville.

Isn’t it time Tory TV was used to go on the offensive? Zack Exley told Guido that communicating with activists wasn’t about winning arguments, it is about motivating the base. Why so quiet about “Loans for Lordships“? C’mon attack! You don’t have anything to hide do you?