Tim Montgomerie was political secretary to IDS and before that ran Conservative Christian Fellowship, he is the motivating force behind conservativehome.com and the probable author of the IDS Guardian article on blogging which so excited the blogosphere. Tim is a One Nation, Christian, pro-lifer and the website reflects that ideological strand. The emphasis is on moral, home and family issues in soft pastel colours (though Guido did find a handy link to AdultWork – a sort of eBay for tarts).

Its all very English and gentle with soft-focus graphics and none of the harshness of the American Christian Right, apart from describing John Kerry as a poseur multilateralist metrosexual politician. The site was put together by Politico’s Design (which was set up by Iain Dale, the energetic Tory candidate for North Norfolk).

Gays and babies will, it seems, be the socially conservative wedge issues for this site, issues which will see it up against the libertarian metrosexual wing of the Tories personified by Portillo, Alan Duncan and the happily married John Bercow.