Do Posh Women Scare Chavette Voters?
Patricia Hewitt, Ruth Kelly, Tessa Jowell, Harriet Harman and Margaret Hodge are, Guido was told last night, unappealing to Chavettes on welfare because they are too well spoken. Research by Labour has found that they are sensed as sounding just like Tories by a class of voter that Labour is desperate to reach out to. Hence Chav-prejudice-friendly policy noises on asylum and immigration as well as childcare, Blair interviews with Heat magazine etc. I think the women from socio-economic groups C, D & E are actually on to something – politicians are indeed all the same – Margaret Hodge can talk down to people in a way that echoes Margaret Thatcher.