Great. Inspiring. Err….
Someone has used that slogan before in a recent political campaign. Guess who
? Nicking poster ideas from Goebbels and slogans from your opponent; Abgeordnetkampagne Führer Fraser Kemp and Kampagne Führer Milburn, take a bow. Brown must be laughing his socks off.
The Plain English Campaign accused New Labour of abolishing the verb. The group branded Labour’s new advertising slogan “grammatically suspect”
. Alan Milburn, rejected claims that it was vacuous, saying it “symbolised the choice before the British people”.
But Plain English Campaign spokesman John Lister said the logo was missing a verb and should read “Britain Forwards, not backwards. The verb seems to have been abolished by New Labour. It sounds like a grammatical nicety but it means you can put across a message with no specific action in it so you can’t be tied down to anything,”
Mr Lister added. “It should say ‘forwards not backwards’ just for the sake of linguistic consistency. I think it is grammatically suspect to say the least. I think it is one step forwards and two steps backwards,”
he said. He did not comment on the Deputy PM’s misuse of English.