Twitter Sentiment Analysis Snake Oil

Last night The Sun’s analysis said Labour won the Twitter:

The Press Association found that on Twitter Clegg had proportionately the most positive mentions:

Over at Fleishmann Hillard they found that Twitter was won by Cameron:

So there you have it, three different analyses of the same event on Twitter giving three different results in a three horse race. Based on the above Guido’s sentiment analysis is that Twitter analysis is snake oil, it is not a representative sample, the algorithms the social media snake oil salesmen use are just not up to it. In any event just watching a hashtag gives you a good idea of sentiment on Twitter without paying social media BS artists a fee. If you really think it matters…

International Rescue

Imagine the pain as he typed out that hashtag…

BBC: Leave Our Broadcasters Alone

In the wake of “vicious abuse” aimed at the BBC’s Scotland correspondent James Cook, the Beeb have taken the extraordinary step of releasing a statement in response:

BBC Scotland today made a robust defence of its journalists in the wake of a barrage of abuse on social media and other online sites.

The broadcaster called for restraint by some social media users who are following its in-depth coverage of the General Election campaign but have resorted to posting or sharing offensive comments about members of staff.

Over the weekend, BBC Scotland reporters covering breaking political stories were subjected to abusive posts on social media and by email.

Donalda MacKinnon, BBC Scotland’s Head of Programmes and Services, said that while social media engagement is welcomed by the broadcaster, its journalists are entitled to be treated with respect.

She said: “We welcome social media engagement with our audiences. It was a significant element of last year’s Referendum, and for the General Election we are increasing the ways in which voters can access our coverage online with more shareable content such as video and audio clips.

“But there are times when social media and other online sites have been used to abuse and threaten journalists. This is completely unacceptable and our journalists are entitled to carry out their work without the threat of unwarranted personal attacks online.

“The safety of our staff is of paramount concern to us and we are doing everything in our power to ensure they can carry out their work helping to inform our audiences on this major story without intimidation or abuse.”

Labour Campaign Chief Breaks Social Media Election Law

The parliamentary rules for MPs’ social media use during the election campaign could not be clearer:

“If your website, Twitter account, Facebook page etc. refer to you as an MP (on their pages or in the address or in the handle) make sure you have either set up alternatives to use from Monday 30th March at 00:01 until polling day, or frozen the account, or published the necessary disclaimer making it clear you are not an MP during the Dissolution period.”

Yet as of 10:35am this morning, the Twitter bio of Labour campaign chief Lucy Powell still referred to her as an MP:

Within minutes of Guido politely pointing this out, “MP” had been quietly changed to “candidate”. 

Yet, in a display of Powell’s winning judgement, she summoned all of her famous deflection skills to spin that Guido was talking about her handle, @LucyMPowell, which refers to her middle name Maria, and not her bio:

You would have thought, after yesterday, she would have learnt when to put down the spade…

Craig Oliver v Raheem Kassam Twitter Bitch Fight

Nigel Farage has upset the old parties and the BBC with his comments from last autumn – which are suddenly emerging now – about axing race discrimination laws. And lo, Nige and Dave’s thumb-twiddling tweet doctors are having it out on Twitter. In text speak.

Why not just ditch the whole TV debates thing completely and decide it all in 140 characters. Said no one ever.

‘ISIS’ Hack US Military During Obama Security Speech


Cyber jihad!

Socialist Twitter Stasi Ban #EmptyShelvesInVenezuela Hashtag

The great socialist experiment is going so well in Venezuela that the country has run out of McDonald’s French fries and soap. Online dissent is being quelled by the authoritarian regime, with President Maduro’s government banning photos of bare supermarkets on the #AnaquelesVaciosEnVenezuela (#EmptyShelvesInVenezeula) hashtag. In solidarity with the oppressed peoples of of the Bolivarian Republic, Guido shares their plight:

Two years ago Owen Jones and Diane Abbott flew to Venezuela at the expense of the regime, giving the government a nice PR boost in spite of its atrocious human rights record. Now the people of Venezuela are crying out for help, where are they now?

Miliband Election Chief Wants Gong For Sex Assault Star


Labour’s walking election disaster Lucy Powell showed what a woman of the people she is with this tweet about darts champ Phil “The Power” Taylor:

Correct: Taylor never got a knighthood, though he was awarded an MBE in 2001. Only to have the gong annulled after he was found guilty of indecently assaulting two young women in his caravan. Bullseye!

Twitter Bitch Fight of the Week: Oborne v Maguire

Today’s Mirror splashes on “heartless” George Osborne giving his SpAd Rupert Harrison, apparently “one of the chief architects” of the “cruel austerity drive”, a 19% pay rise.

The story very much upset Man of the People Mirror Associate Editor Kevin Maguire, who Peter Oborne has the temerity to speculate is on rather more than Rupert:



Brand ‘Threw Curry Sauce’ at Daily Mail Journalist… Then Tweeted His Mobile Number to 8.7 Million Followers

How does Russell Brand respond to a journalist asking him a question? By tweeting his mobile number to his 8.7 million followers. Guido has obscured the image, but Brand knows Daily Mail reporter Neil Sears’ phone will be ringing off the hook with nutters bombarding him with calls.[…]


Official: No One Cares About #CameronMustGo

The less reality-based elements of the loony left are still banging on at the ‘biased’ media failing to cover a hashtag calling for the PM to step down. Today’s Populus poll offers a more likely reason: no one cares. Not one person in the real world thought it was a story this week:

The final proof it was never news…[…]


Labour Candidate Posts Full Frontal Vagina Pic on Twitter

Tory MP Karl McCartney appears to have ‘done a Dromey’, in other words ‘favouriting’ a saucy picture on his Twitter account. His Labour opponent’s decision to flag this up, uncensored, to her followers will have had them choking on their lunch:


Red faces all round…




Tin Foil Trickett Strikes AgainLoony Ed Adviser’s Latest Conspiracy Wheeze

Ed Miliband’s new political adviser is in Norman Baker territory with this latest conspiracy theory. Jon Trickett reckons he can explain the lack of press coverage for the  prosaic #CameronMustGo campaign, which was started by an internet loony who claims the Tories are Nazis, and shared by dozens of simpleton Labour MPs.[…]


Twitter Bitch Fight of the Weekend: Tom Watson v Ivan Lewis

The Labour old guard spent their Sunday afternoons locked in a bruising Red on Red deathmatch. The protagonists: Blairite Shadow Cabinet minister Ivan Lewis and one time Brownite bootboy Tom Watson. The subject: Scottish Labour’s leadership election. The venue: Twitter.

Seconds out![…]


Eddie Izzard Returns to Form

eddie[1]Eddie Izzard is a backer of hopeless causes ranging from joining the euro, voting for Ken Livingstone, Gordon Brown, the Yes side in the alternative vote referendum and now of course Ed Miliband.[…]


The Guidos: Social Media Hero or Heroine of the Decade

The nominees were:

  • Louise Mensch: For services to international trolling and picking Twitter fights
  • Cllr Karen Danczuk: for selfless services to selfies and feminism
  • Brooks Newmark: for not putting down the loo seat before photographing himself masturbating in the bathroom mirror
  • Aidan Burley: For cultural diversity online and really entering into the whole Olympic spirit

And the winner:



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Quote of the Day

Trump supporter Raheem Kassam responds to Suzanne Evans calling him “far right”:

“We’re going to rise above it. When she goes low, we go high, to quote Michelle Obama.”

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