Tom Bradby Sex Appeal Figures Sexed Up

“Tom Bradby is so hot he got 500,000 new viewers,” claims a headline in the Times today. It follows on from yesterday’s puff piece reporting ITV News at Ten “has put on half a million viewers since Tom Bradby began presenting”. The generous write-up claimed:

“Average viewing figures for the ITV bulletin over the past three weeks have risen to two million — up by half a million on September averages.”

Has Bradby’s sex appeal really made such a remarkable difference?

Industry insiders tell Media Guido that, actually, the ITV News at Ten numbers are flat. In the three weeks since Bradby took over, reliable sources say ITV News at Ten has scored above two million on just three nights. The ratings have reached c1.9 million on zero nights, c.1.8 million on one night, c.1,7 million on six nights, c1.6 million on 2 nights and c1.5 million on 2 nights. The “half a million” headline figure is as sexed up as their new choice of host…

UPDATE: The BBC hit back as the 10pm flame war intensifies:

UPDATE II: Here are the ITV figures in full since Bradby took over. Last night’s numbers take the average just above 2 million:

Great Corrections and Clarifications of Our Time

Guido is not one to pontificate, but…

Forgive them, Father…

Headline of the Day

In the Times:

See what they did there…

Via @holbornlolz

Beth Rigby Swaps FT for the Times

MediaGuido understands the FT’s deputy political editor Beth Rigby is joining the Times as their media editor.

Can also reveal the Sun’s Kate McCann is joining the Telegraph as their Senior Political Correspondent.

On a busy day of media moves:

  • Ann Treneman quits as Times sketchwriter to be chief theatre critic
  • Patrick Kidd replaces her
  • Jane Merrick leaving Sindy pol ed

Summer transfer window well and truly open…

UPDATE: And Buzzfeed continue their hiring policy of giving a job to every tedious lefty from Twitter, taking on the Guardian’s James Ball.

Times Savages Miliband, Endorses Tory-Lib Coalition

“Mr Miliband has failed to hide his fatal indifference to the essential business of creating wealth. He has fought this campaign on initiatives that resonate with those hit hardest by slow earnings growth. In the process he has shamelessly misled voters about Tory plans for the NHS, which do not include privatisation…

Mr Miliband says he will cut the deficit but has not said how or by how much. This is an empty promise betrayed by spending pledges that cannot be funded with the money raised from new taxes on “mansions” and bank bonuses. The Labour leader claims he will find extra funds by ending tax avoidance and tax relief on pensions for the rich. The reality would be £90 billion more borrowing over the next parliament and an unsustainable debt burden to be shouldered by his successors.

Mr Miliband’s instinct is to see the state as an employer, benefactor and political constituency. His overtures to business do not convince because he champions an expanding public sector at the expense of the private one, yet Labour on his watch has lost credibility as the party of social justice too. Rent controls would only reduce the supply and quality of low-cost housing. Increasing debts hurt the poor first, as interest payments divert funds from public services…

Mr Cameron would govern better with a clear Tory majority but the polls now indicate that is a remote possibility. The choice seems to come down to a Labour party propped up by Scottish Nationalists or the Conservatives in a renewed coalition with the Liberal Democrats. The former would tear at the heart of the Union and unpick hard-won gains since the recession. The latter would advance the cause of enterprise and freedom in which The Times believes.”

Read their endorsement in full here.

First Times Profit for 13 Years

2009: -£70 million

2013: -£6 million

2014: £1.7 million

First time they have been in the black since 2001. News UK say their “paid for” strategy is “working well and is helping to secure a sustainable future”…

Media Movements: James Lyons to Sunday Times

Congratulations to the Mirror’s James Lyons, who has landed the Deputy Political Editor gig at the Sunday Times. Lyons is hardly short of a few bob having married into the multi-millionairess Margaret Hodge’s family dynasty. Still, nice little earner…

Establishment Panic Over Scottish Freedom

Just two weeks ’til the referendum on Scottish freedom and finally Westminster’s chattering classes are waking up to the bookies halving the odds on a ‘Yes’ victory. The Times’ Red Box has gone into panic mode this week, with Scottish political editor Lindsay McIntosh yesterday warning against bubble complacency:

“The first is seen by many in the political bubble. In it, the Nationalists are losing the practical arguments about the economy, so are on course to lose the vote badly. The other, seen by some outside, shows “yes” quietly stealing victory… Unionists need to brush up on their messaging if they are not to be responsible for a dramatic redrawing of the UK after September 18.”

Alice Thomson this morning goes further, imploring: “Wake up unionists, you could really lose this”:

“If Scotland votes Yes, all hell will break loose – and the unionists’ complacency will be to blame. It’s time for Westminster to focus on the independence referendum.”

Rachel Sylvester also has growing concerns, telling Dave:

“If he becomes the Conservative prime minister who presided over the break-up of the United Kingdom, he will face immediate calls for his resignation from within his party.”

Squeaky bum time…

Telegraph Side with Nige

The Telegraph would usually be the first out of the traps on an expenses story, but they’ve decided it will be more fun to side with the ‘Kippers and knock the Times today. Brogan has been activated and is talking […]

+ READ MORE +

Previous Times UKIP Allowances Report Dismissed

the-times-ukip-logoCould today’s effort by The Times to get UKIP have anything to with the complaint made last month by the Lib Dem MEP Edward McMillan-Scott about UKIP’s use of allowances? His complaint was based on a series of reports by […]

+ READ MORE +

Payback Times: Hack Hits Back at ‘Kipper

Times hack Billy Kenber has hit back at claims from UKIP that they borked the figures in their story this morning.

From: “Kenber, Billy”
Date: 15 April 2014 10:14:05 BST
To: David Samuel-Camps
Cc: Alexi Mostrous, Nigel Farage
Subject: Re:

[…]

+ READ MORE +

Sums Don’t Add Up for Times Front Page UKIP Story
Outraged Source: I Was Misquoted, Demands Retraction

Guido said this morning that this would get messy, and as predicted, one of the Times’ sources is now kicking back. In a letter to the journalists who wrote the story, David Samuel-Camps says he was misquoted:

“Mr Kenber

[…]

+ READ MORE +



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Quote of the Day

Liam Fox shreds Cameron’s Calais scaremongering:

“Sad and disappointed to see our Prime Minister stoop to this level of scaremongering, especially as he knows the Calais agreement is nothing to do with the EU and agreed between the two govts”

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