Leaked Memo Shows Telegraph Offered Sony “Support Across Editorial”

In their response to Peter Oborne’s explosive resignation, the Telegraph strenuously denied allegations the distinction between editorial content and advertising is being blurred:

“We aim to provide all our commercial partners with a range of advertising solutions, but the distinction between advertising and our award-winning editorial operation has always been fundamental to our business. We utterly refute [sic] any allegation to the contrary.”

Media Guido has obtained a memo sent in October from Sony to the Telegraph’s ‘Create’ department, which produces sponsored content. The Deputy Managing Director of Sony Pictures thanks them specifically for their “unique” “integrated… editorial and paid for” content. Stuart Williams openly confirms Sony received “support across editorial, promotions and media” as part of “the partnership with the Telegraph” on the film Fury. The last line is killer:

“From our side we are really delighted with how the partnership with the Telegraph on Fury has turned out.  We were very pleased last year with Captain Phillips with yourselves and this has taken it to a new level.  The activity and support across editorial, promotions and media has been truly outstanding and the enthusiasm, creative thinking and hard work by all the team has made it such a success.  We look forward to seeing some of the numbers on the impact of the activity online.  We were also really pleased you came on board as a partner at the LFF for the regional screenings and streaming, we hope you also felt this was a successful addition for you too.  It really made it a complete partnership on the campaign.  I do think the Telegraph are unique in being able to offer a really integrated solution that genuinely works in editorial and paid for activity.

Incidentally, the Telegraph review of Fury described it as “astonishing” and “gripping” drama that “brings us as close to an understanding of war as cinema can”:

“The distinction between advertising and our award-winning editorial operation has always been fundamental…”

PETER OBORNE QUITS TELEGRAPH

telegraph

Five years ago I was invited to become the chief political commentator of the Telegraph. It was a job I was very proud to accept. The Telegraph has long been the most important conservative-leaning newspaper in Britain, admired as much for its integrity as for its superb news coverage. When I joined the Telegraph had just broken the MPs’ expenses scandal, the most important political scoop of the 21st century.

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Leon Brittan Buried in Accordance With Jewish Customs

The Telegraph, Mirror, Metro and Mail have all followed up Exaro’s top scoop that Leon Brittan has been buried in an unmarked grave for fear it would be vandalised. The MailOnline headline has however since been changed with no explanation, though the URL remains the same:

Why the subtle change? As is being pointed out this morning, and as the new Mail copy states: “In accordance with Jewish tradition, the former home secretary is said to have been interred in an simple plot without flowers in Golders Green Cemetery”.

Wonder what other assumptions Exaro have failed to check…

James Kirkup Telegraph Reverse Ferret

A ray of sunshine for the Telegraph at last. James Kirkup, who decided in November to leave the paper this year, has changed his mind. MediaGuido understands his planned departure in the spring has been reversed and he has now agreed to stay to write comment and analysis online.

Did they make him an offer he couldn’t refuse?

Exclusive: Matthew d’Ancona to Guardian

Guido hears the Cameroon venerable bede Matthew D’Ancona is off to the Guardian, after the Sunday Telegraph‘s somewhat bizarre decision to wield the axe.

Islington based d’Ancona will fit right in.

Congratulations…

Yet Another Telegraph Departure

Still they come. Telegraph assistant comment editor Tom Chivers is the latest name to leave Buckingham Palace Road, joining his former boss Rob Colvile at Buzzfeed. The paper of Bill Deedes has stooped to listicles and cat pictures in recent months, so Buzzfeed is a natural stable for the exodus. If his witty and fascinating Twitter feed is anything to go by, Chivers will fit in well…

UPDATE: And another! Stephen Bush is off to edit the Staggers blog. Will the last person to leave the Telegraph please do the Morning Briefing…

Permanent Revolution at the Telegraph Continues

Via Gorkana, the permanent revolution at the Telegraph continues:

Malcolm Coles has been appointed to the position of Director, Digital Media, replacing Ben Clissitt who leaves TMG at the end of the year. Malcolm joins from the Mirror Online where he is Digital Director. He will be responsible for all of TMG’s Digital Media. Malcolm will start in early 2015.

In addition, the following appointments have been made:

Robert Winnett, Deputy Editor and Deputy Director of Content, will be responsible for News content both online and in paper. Rob will oversee The Telegraph’s homepage, UK News, World, Politics, Breaking News, Print Production as well as Sport, Comment, Obits, Court & Social & Letters.

Allister Heath, Deputy Editor and Deputy Director of Content, will oversee all Business content including personal finance. In addition he will be responsible for the Tech and Property sections both online and in paper.

Ian MacGregor is appointed, Director, Leisure in addition to Weekend Editor. Ian will oversee the following sections: Travel, Arts & Entertainment and Cars as well as the specialist channels of food & drink, gardening, interiors, health & wellbeing and puzzles.

Kate Day is appointed Director, Future Media. Kate will help to shape strategy for digital media for TMG, identifying trends, opportunities and requirements. As part of this expanded role, she will liaise with a range of technology and media companies. Kate also assumes responsibility for devising and implementing all editorial staff digital training.

Additionally, there will be an announcement of Director of Lifestyle, overseeing magazines, features, fashion, luxury and beauty in due course.

Poor Ian Macgregor, once editor of the Sunday Telegraph, has been reduced to commissioning the sudoku. It’s almost as if they’re trying to force him out.

Telegraph Lose Head of Planning After Just a Month

Congratulations to whoever had ‘Monday lunchtime’ in  the sweepstake for when the next person to leave the Telegraph would quit:

Just a month ago “J-Lo” was promoted:

“Senior video planner Jon Laurence has been appointed to the new role of head of planning, to help deliver digital content across all of editorial.”

And now he’s off. Who is going to upload the shaky footage from Chris Hope’s iPad now?

Seiken Shutting Telegraph Blogs

The crumbling of The Telegraph continues. Dan Hannan reports this morning that The Telegraph is now incorporating its blogs into the online comment section in much the same way that Daily Mail online did before effectively shutting Right Minds.  […]

+ READ MORE +

Ben Brogan to Spin for Lloyds

ben-brogan-lloyds

Ben Brogan is riding over to the dark side on a black horse. The Daily Telegraph’s former political and deputy editor is crossing over to the more lucrative world of banking as Public Affairs Director for Lloyds Banking Group. Finally […]

+ READ MORE +

Exclusive: James Kirkup Leaving Telegraph

MediaGuido can reveal the Telegraph’s Executive Editor (Politics) James Kirkup is the next big name out.

Despite only recently being promoted following Ben Brogan’s departure, Kirkup will be leaving in the spring.

Another senior figure out…[…]

+ READ MORE +

Telegraph Bloodbath: D’Ancona Out After 19 Years

End of an era for the Telegraph on two fronts today:

[…]

+ READ MORE +



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Quote of the Day

Liam Fox shreds Cameron’s Calais scaremongering:

“Sad and disappointed to see our Prime Minister stoop to this level of scaremongering, especially as he knows the Calais agreement is nothing to do with the EU and agreed between the two govts”

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