Sunday Service

sun-gf

After some 150 columns and articles co-conspirators will have noticed that there was no Guido Sun on Sunday column this week. After 3 years our tabloid toil has come to to an end…

We enjoyed the challenge of writing a very different product for a mass market tabloid audience, though we won’t miss the deadline stress of sweating over our column all day Friday. The discipline of having to write tight, straight-to-the-point copy is tough. It is a cliche that it would be easy for The Sun’s journalists to produce The Times, whereas the writers of the “Thunderers” would find it much harder to successfully do “Sun Says”. That is Guido’s view having written both…

Order-Order.com is expanding in terms of both output and staff numbers, as ever our efforts are focused on breaking more news on the site first. We also have a few surprises in store for readers. Our winning formula of Westminster tittle-tattle, gossip and hard news still means that: You’re either in front of Guido, or behind…

Guido in The Sun on Sunday

Read Guido’s column in the Sun on Sunday to discover the fate of Labour’s 20 discarded chicken suits. Don’t miss out on:

DOCTOR

  • Just what the junior doctor ordered… tax deductible Val d’Isere Doctors Winter Conference

UBER

  • Why UKIP are Uber flip-floppers

MAY

  • Theresa May swerves the opportunity to back Britain staying in the EU
  • The Labour MP who heckles Commons opponents by telling them they’ve been blocked on Twitter
  • Why the Tories are telling the LibDems to pack their bags all over again
  • Labour’s never-ending hypocrisy on zero hours contracts
  • Minister Sniffed Poppers at Cabinet Table

You can read it all today, for free, here

Alas SunNation, We Knew It Well

sunnation

Farewell SunNation, the Sun’s outside-the-paywall experiment with a blog format has now gone with the raison d’être of the paywall. This again brings into focus the future of tabloids now it has been established that in the age of social media paywalls for popular papers are counter-productive. As far as Guido knows no mass market tabloid in the world has successfully made the transition to a digital model.

Digital first sceptics point out that for all the traffic success of Mail Online and The Guardian, they don’t really make much profit. In the case of the digital Guardian they make no profit. That is because undifferentiated general traffic does not command a high premium from advertisers. Also free online versions inevitably cannibalise the print readers…

Digital first optimists argue that there is no choice other than to deliver content where people increasingly want it, to their phones and tablets. And deliver it fast and first if you want to succeed. 

How will we make any money ask the digital sceptics? If paid subscriptions don’t work for tabloids in the digital era will it be Buzzfeed style advertorial? Video ads? Product placement? The digital first optimists point out that tabloid print sales are collapsing and soon they won’t make money either…

TABLOIDS

The Mirror is contemplating a cut-price, slimmed down version of the paper along the lines of the i, The Independent’s successful cut-down version. The more successful print innovator is actually the London Evening Standard, London’s now free high-quality evening paper is brimming with advertising. Could a tabloid thrive on advertising revenue alone? Metro and City AM show that advertising-only supported papers can be viable. It is possible that a national could go free, double or triple circulation, and suck up more than enough advertising to make up for the lost cover-price revenue. Guido noticed that last weekend the Sun on Sunday was distributed free in some places in Ireland…

Guido in The Sun on Sunday

See Guido’s column in the Sun on Sunday for the BBC’s refusal to deny that they chauffeured Jihadi Sid to interviews so he could spout his pro-ISIS views on national television. Don’t miss out on:

PLOT

  • RED ON RED: Labour MPs say they are victims of a Corbynista revenge plot

MENACE

  • How George Osborne is menacing Tory ministers and MPs

RORY

  • Why armed police were called to a Tory minister’s office this week
  • BRUM BUNFIGHT: Radical left-winger Salma Yaqoob DID try to join Labour, decision now with NEC
  • Mark Reckless’ Dirty Secret

You can read it all today, for free, here

Guido in The Sun on Sunday

Read all about Keith Vaz and the Russian glamour models in Guido’s column in the Sun on SundayDon’t miss out on:

  • Security Shocker: Jeremy Corbyn in his own words, wants an “end to Nato”

radical

  • Despite complaining when Zac Goldsmith called him a “radical“, Sadiq Khan called himself radical 19 times

CAULI

  • Mystery of the Reshuffle Cauliflower Solved
  • Something of a fallout between Corbyn and McDonnell
  • High-Friers: Meet the Tory Two Who Worked Together at McDonald’s
  • “I’ve no idea what you’re talking about, but you’re probably after my sister” – Awkward Eagle Reshuffle Moment

You can read it all today, for free, here

Guido’s 2015 Awards in The Sun on Sunday

2015

Guido sticks the knife – and Fawke – into the winners of 2015’s awards for Westminster’s top chancers, cheats and trumps. Click here to read our Surprise of Year, best gaffe, worst piggy, heroes and zeroes and laugh-out-loud moment. Happy New Year…

Indy Buries Front Page Cock-Up Confession

Gotcha!” exclaimed Tuesday’s Indy splash, exclusively revealing that the Sun had been “told” to put an “apology” for a story about Jeremy Corbyn on its front page. The top scoop revealed how “The Sun was ordered to publish a front page correction“. Just one problem: ironically, this holier than thou story on press ethics was itself inaccurate. IPSO did not order the Sun to put an apology or correction on page one. Today’s Indy admits they got it wrong:

The Sun newspaper has asked us to point out that it was not instructed to “apologise” for its front-page story on Jeremy Corbyn by the Press watchdog Ipso, as we claimed on our own front page yesterday. In fact, the Committee of Ipso ‘required that a reference to the adjudication to be published on the front page, directing readers to the full adjudication.

So, did the Indy make a reference to their incorrect front page headline on today’s page one? Alas not, the only mention of it is on page two. See if you can spot it:

Of course, they declined to join IPSO so they are under no obligation to carry a reference on the front. Please, give us more of your lectures on press ethics…

Guido in The Sun on Sunday

ALLAN

Read all about Lucy Allan’s four letter rant at a young staffer last week in Guido’s column in the Sun on Sunday. Don’t miss out on:

  • Allan Refused to Let Staffer Have Weekend Off to See Terminally Ill Relative
  • Former staff claim she tried to gag whistleblowers with “intimidating” messages

BORIS

  • Why did boozing Boris put Tory MPs’ noses out of joint last week?

BBC

  • BBC EU Referendum Stitch Up Fears

CORBYN

  • What did veggie Corbyn do with his Christmas turkey this year?
  • House of Horrors: Former Staff Reveal MP Made Them Do Lines
  • Meet the Tory MP who regularly visits a psychic and believes mediums can help make up her mind on key issues
  • Owen Paterson is definitely not positioning himself for the post-Cameron era
  • McDonnell wishes he had a calculator

You can read it all today, for free, only on SunNation

Met Breached Sun Journalists’ Human Rights

[…]

+ READ MORE +

Guido in The Sun on Sunday

Read Guido’s column in the Sun on Sunday to find out the latest astonishing twist in the Tory bullying saga. The cops are investigating after a police impersonator threatened a whistleblower with arrest. Don’t miss out on:

ADAMS

  • Tatler Tory row

[…]

+ READ MORE +

Guido in The Sun on Sunday

FURY

Read Guido’s column in the Sun on Sunday as the campaign for Brexit secures literally its biggest backer yet: the heavyweight champion of the world. Don’t miss out on:

VICTIMS

  • Tory bullying whistleblowers blast inquiry: “I was made to feel like

[…]

+ READ MORE +

Guido in The Sun on Sunday

COUP

In today’s news-filled Sun on Sunday column, Guido reveals that Labour MPs are plotting to take out John McDonnell. Read all about it here, and don’t miss out on:

benn

  • Supporters of Hilary Benn for leader are sharing Clinton’s ‘Ready

[…]

+ READ MORE +



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team@Order-order.com

Quote of the Day

Liam Fox shreds Cameron’s Calais scaremongering:

“Sad and disappointed to see our Prime Minister stoop to this level of scaremongering, especially as he knows the Calais agreement is nothing to do with the EU and agreed between the two govts”

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