GRAPH:  BBC Mind Share v Public Market Share

BBC-PAPER-CHARTFor years the BBC has explained its disproportionate consumption of the Guardian newspaper compared with public market share by arguing that it needs to buy more broadsheet papers than popular ones to best provide news for licence fee payers. It is not an issue of left-right bias, they claim, rather a distinction along broadsheet-popular press lines. Guido has analysed new figures released by the BBC to see whether this excuse stands up to scrutiny.

Methodology: By dividing a) each paper’s percentage share of the total papers purchased by the BBC , with b) each paper’s percentage share of the public market, we get c) the BBC mind share / public market share ratio. This tells us how greater or smaller BBC consumption is proportionally compared to public consumption.

Results: As the graph above shows, BBC consumption of the Independent is proportionally over 11 times that of the public market share. Next follows the Guardian at almost 5 times. BBC consumption of the Telegraph is proportionally just 1.7 times that of the public, and consumption of the Tory establishment’s Times newspaper is proportionally just 2.5 times as much as the public. The left-wing broadsheets have a far higher BBC consumption ratio than their right-wing rivals.

However, the popular press is where the BBC really gives the game away. Proportionally its consumption of the Mail is half that of the public and its consumption of the Sun is just a third that of the public. These are by some distance the two best-selling newspapers among the general population. Yet BBC consumption of the Mirror is proportionally double that of the Sun and 1.5 times that of the Mail.

Conclusion: This analysis shows that while the BBC is right that it makes a distinction between low circulation broadsheets and the popular press, there is a left-wing bias that extends to all papers. Among broadsheets, the BBC’s consumption of the Guardian and Independent is proportionally considerably higher that of the right-wing broadsheets (Times and Telegraph). Among the popular press, the BBC’s consumption of the Mirror is proportionally considerably higher than the Mail and the Sun. The numbers clearly show that the BBC’s newspaper purchasing patterns are not determined along a broadsheet-popular divide, they are determined on a left-right political bias.

Two Thirds Say Standards Committee Should Be Abolished

69% of the public agree with Guido that MPs should not be allowed to sit on the committee that judges whether politicians are guilty of fiddling their expenses, according to a Survation poll for Breitbart London. 47% say Maria Miller makes them less likely to vote Tory in 2015, 55% say Dave has handled it badly and the same number say Miller is the worst expenses cheat since 2009. But you keep on fighting for her, Prime Minister…

What the Public Thinks About Each Party Leader

Big exclusive polling by the Daily Politics today. Who do you most trust to manage the economy? Cameron/Osborne 58%, Miliband/Balls 42% – damning for Labour. A glimmer of hope for Ed that he is seen as less weird than Farage, but a very small silver lining. Here is what the people think:

Click to enlarge.
Via Populus / Daily Politics.

Pundit’s “Budget for the Old” Wins Youth Vote
Weird Ed Has Lost Younger Voters Since Budget 

If you read the pundits, for example  and , the budget was aimed at older voters to counteract UKIP’s attraction to older more traditional small ‘c’ conservative voters. This is the pundit’s explanation for the poll lead collapse by Labour – now down to just 1%. Pundits claim Osborne has cunningly found granny’s political g-spot.

Has he really? Here is the move post budget in Tory support:

tory-budget-poll

Younger voters up 5%, middle years up 3%, grey-haired support unchanged for the Tories. Whereas for Ed Miliband:

lab-budget-poll

Labour has actually gained older voters perhaps nostalgic for the Kinnock type socialism now offered by Miliband. Weird Ed has lost 6% support from young voters, slightly less from middle age voters and gained 2% more support from aging lefties. Don’t think this is a random poll error – the YouGov results above are based on combining 8 polls to give some good sample sizes. Pundits will no doubt mull this over and recalibrate their musings. Guido has a working hypothesis, backed up by some data: Ed just isn’t cool. He’s an uncool weirdo that younger voters don’t want to be associated with, he has loser written all over him. 51 per cent of 18-24 year olds describe Ed Miliband as weird, the percentage of the Shadow Cabinet that agrees is even higher…

‘Weird Ed’ Problem is Not Going Away

After four years as leader the British public still thinks Ed Miliband is a weirdo who was the unpopular bed-wetting swot that got bullied at school and picked last for sport teams.

All vote winning qualities…

Buzzfeed’s YouGov poll today shows Ed is seen as by far the weirdest party leader, with 51% of 18-24 year olds describing him as weird. That’s 50% weirder than Cameron. YouGov find that 29% think Ed Miliband is doing well as Labour leader, 60% badly, a negative net score of minus 31% compared to David Cameron’s minus 9%. As Guido wrote last week, these are not the numbers for a Prime Minister in Waiting, and the public literally laugh at Labour’s ideas.

The weirdo evidence is compelling…

Long Term Economic Graph
OBR Forecast 0.2% Surplus in 2018/19

The deficit will be 6.6% this year and 5.5% next year. That’s £108 billion this year, then £95 billion and £75 billion over the next two years. The OBR now forecasts a small surplus of 0.2% in 2018/19. Guido thinks these revised numbers will yet again be revised, but they’re strong enough to dangle in front of the voters in 2015.

Chuka Umunna Economics 101

Chuka Umunna seemed to have had some difficulty with the basic facts during his interview on the World at One this lunchtime. Somewhat worryingly for a shadow business secretary, Chuka reckons:

“Most of our thirteen years in office we didn’t have a debt, er, a deficit, because we hadn’t had the financial crash.”

Allow Guido to explain slowly. As this handy graph from the Spectator shows, the last government spent more than it was bringing in from 2002 onwards.

defici

Chuka’s claim that Labour did not run a deficit for most of its time in power is patently untrue…

H/T @roxley

Percentage of Indian MPs Facing Criminal Charges by Party

Guido India would never run out of copy…

Leaked Tory Candidates List Confirms Dave’s Women Problem
Less Than 1 in 3 Names on the List are Female

Guido has obtained the top-secret Conservative Party parliamentary candidates list – and it doesn’t look like the Tories’ “women problem” will be going away. As Guido revealed in yesterday’s Sun, less than a third of the names on the […]

+ READ MORE +

Government of the Etonians, by the Etonians for the Etonians

tory-etonian-manifesto

The FT has a great spot this morning:

“There are six people writing the manifesto and five of them went to Eton; the other went to St Paul’s,” one Conservative MP in a marginal constituency told the Financial Times. A

[…]

+ READ MORE +

Misery Index: Get Happy

You might be reading this with the ground floor of your house underwater but it doesn’t matter: you are […]

+ READ MORE +

Q4 GDP +0.7%

Everything you need to know about today’s GDP figures in one place:

  • GDP increased by 0.7% in Q4 2013 compared with Q3 2013.
  • Output increased in three of the four main industrial groupings within the economy in Q4 2013 compared

[…]

+ READ MORE +



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Quote of the Day

William Hague on Tony Blair…

“To the political law that you can’t fool all of the people all of the time he added Blair’s law – that you can make a very serious attempt at it.”

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