Friday, May 13, 2011

Arianna & Dale, They Can Huff & Puff
But They Won’t Blow Guido’s House Down

So Arianna Huffington is coming to London and Iain Dale is having his second coming. He tells the Guardian:

“I’ve recruited 40 or 50 friends to write for the site. Some are well known, others aren’t. The thing they have in common in that they’re all great writers. And I’m giving a second life to some of the best bloggers who’ve stopped blogging over the last year. Will it work? No idea. But it’s costing nothing and if it fails the only red face will be mine.”

Which is the Arianna strategy and AOL paid her $315 million. Dale reckons the mainstream media has ‘eaten up the blogosphere’. It is true to say of the Dead Tree Press “we are all bloggers now”, but has it hit our audience? Guido thinks not, look at the numbers (and this is excluding RSS, Twitter, Kindle and other pay per view distribution platforms) the trend is still positive :

In terms of mindshare if anything our audience is firming up where it matters – amongst opinion leaders. Comment is free, but news is what people want, and news is what people don’t want you to know, all else is advertising. Bring it on…

Saturday, May 7, 2011

Saturday Seven Up

7upStat-porn was delayed today by Guido’s No Campaign after-party hangover. Home sometime after 5 a.m., Mrs Fawkes encouraged the Fawkes girls to jump on daddy to wake him up a few hours later. Only now after 3 hours of fresh air in the park with the girls has Guido been capable of dealing with statistics.

Last week saw 78,728 absolute unique visitors make 247,846 visits to view 405,062 pages. The top stories this week were:

You’re either in front of Guido, or you are behind…

Saturday, April 30, 2011

Saturday Seven Up

7upLast week saw 91,437 absolute unique visitors make 237,042 visits to view 354,369 pages. The Royal Wedding pretty much dominated the week, and now finally there might be some decent coverage of the AV referendum. Strangely all sorts of stories from a a few years back about a certain Andrew Marr have popped in to the most read list this week though.

So Dave finally gave in and wore his tails, but what’s missing from this picture?

The top stories this week were:

You’re either in front of Guido, or you are behind…

Wednesday, April 27, 2011

POLL : Permanently Marred?

As the anger grows over Andrew Marr’s audacity at paying to hide his own public interest story, while being paid to probe the lives of the rest of the political class, Guido thought he would gauge opinion:

Don’t forget we pay him £600,000 a year for the pleasure. No wonder he could afford the luxury of an injunction and to support a child that wasn’t even his.

Wednesday, April 13, 2011

Revised Misery Index : Unemployement Fall Eases Pain Further

Thought you were happy yesterday with the unexpected inflation dip?

Well today you are not exactly happier, but even less miserable than you were at the weekend. The surprise dip in unemployment of 17,000 has increased the spike in happiness that Guido’s Misery Index showed yesterday.

Ed Balls is quiet today.

N.B. Stats bods can check Guido’s adding up here.

Tuesday, April 12, 2011

Official: Twitter is a Leftie Echo Chamber

Boffins at the University of Cambridge have confirmed what Guido has long suspected – Twitter is a leftie-dominated echo chamber. Analysis the influence of US media outlets on the site came out with some worrying numbers:

“We assumed that a user follows media sources that match his political leaning if all the media sources he follows are of one political leaning. These users with clear political preference, whom we call seeds, accounted for 7 million or 50.8% of all audience. Most seeds were either left-wing (62%) or center (37%). Only 61,164 users (1%) were right-wing.”

Despite the numbers not being in their favour, the right does still apparently hold their own. Retweets could be the key: “17.8% of the left-wing seeds received retweets from right-wing media and 57.2%, vice versa.” So the lefties retweeting the righties weakens their inbuilt advantage. Not sure Sally got the memo…

If nerdy numbers are your thing, you can read all of “Media landscape in Twitter: A world of new conventions and political diversityhere.

Misery Index : Inflation Falls, Happiness Spikes

On the day that Action for Happiness launches, a genuine membership organisation for the promotion of happiness, we have re-calculated the Misery Index with the latest RPI off highs but at a still eye-watering 5.3% in March. Guido’s Misery Index is taken from the latest figures from the Office for National Statistics and incorporates inflation and unemployment as well as a deficit component. In addition to inflation going sideways, the seasonal low in the public sector net cash requirement has seen a spike in happiness.

Perhaps the sunshine is helping a little too…

N.B. Stats bods can check Guido’s adding up here.

Saturday, April 9, 2011

Saturday Seven Up

7upAt the beginning of the week Oliver Letwin put his foot in his mouth, again, telling Boris Johnson that: “We don’t want more people from Sheffield flying away on cheap holidays”. It looked like a disastrously out of touch gaffe as millions of “squeezed middle” swing voters prepare to go on their cheap annual holiday away from austerity. David Cameron inadvertently provided the perfect rebuttal by flying away on a cheap Ryanair flight. On Thursday this blog’s readers saw him pictured with Sam looking grumpy in a way that fellow cattle class travellers will recognise.  On Friday it was front page news around the world…

Political hacks agreed it was the best PR Cameron had got in months. Sceptical media cynics reckoned it was too good to be true and that it was a Downing Street inspired photo-op, BBC and Sky hacks speculated that it was a set-up and even admired the cleverness of the user-generated-content style camera phone shot. Somewhat flattering Craig Oliver’s abilities…

Last week saw 76,061 visitors make 213,679 visits to view 334,914 pages – that is twice as many readers as the New Statesman – we’re Britain’s number one political website. The seven most popular stories were:

Saturday, April 2, 2011

Saturday Seven Up

7upThe AV debate touched the public consciousness this week, just about, with politicos hitherto being the only people to show interest. Stories that were picked up in the Dead Tree Press from Guido included Tory MP Gives Labour Two Fingers, and Pickles Flying the Jolly Roger. We were of course ecstatic that our campaign to get Ed Miliband to propose to Justine succeeded. Proof that this blog can bring the Labour leader to his knees…

The month of March saw 185,776 visitors make some 2 million visits to the blog – more than the online editions of The Times and Sunday Times combined. Last week saw 77,264 visitors make 221,072 visits to view 353,087 pages. The seven most popular stories were:

Wednesday, March 30, 2011

VOTE: Who is the Most Annoying MP?


Seen Elsewhere

May SpAd Removed From Candidates List | ConHome
Clodagh’s Law | Press Gazette
Whitehall Bosses Ban Christmas | Sun
Meanwhile, in Russia… | Media Guido
Christmas TV Tips | Laura Perrins
Labour Marginal Fright | Lord Ashcroft
Osborne’ Real Deficit Reduction Record | ConHome
Blameronism | Peter Oborne
Everyone Can Lose | Staggers
Splintering of the Left | Tim Montgomerie
Fallon’s Lawyer Loathing | Quentin Letts


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Labour insiders turn on Ed over Powell’s latest gaffe:

“When is he going to stop promoting useless people? He was warned about her.”


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