Alas SunNation, We Knew It Well

sunnation

Farewell SunNation, the Sun’s outside-the-paywall experiment with a blog format has now gone with the raison d’être of the paywall. This again brings into focus the future of tabloids now it has been established that in the age of social media paywalls for popular papers are counter-productive. As far as Guido knows no mass market tabloid in the world has successfully made the transition to a digital model.

Digital first sceptics point out that for all the traffic success of Mail Online and The Guardian, they don’t really make much profit. In the case of the digital Guardian they make no profit. That is because undifferentiated general traffic does not command a high premium from advertisers. Also free online versions inevitably cannibalise the print readers…

Digital first optimists argue that there is no choice other than to deliver content where people increasingly want it, to their phones and tablets. And deliver it fast and first if you want to succeed. 

How will we make any money ask the digital sceptics? If paid subscriptions don’t work for tabloids in the digital era will it be Buzzfeed style advertorial? Video ads? Product placement? The digital first optimists point out that tabloid print sales are collapsing and soon they won’t make money either…

TABLOIDS

The Mirror is contemplating a cut-price, slimmed down version of the paper along the lines of the i, The Independent’s successful cut-down version. The more successful print innovator is actually the London Evening Standard, London’s now free high-quality evening paper is brimming with advertising. Could a tabloid thrive on advertising revenue alone? Metro and City AM show that advertising-only supported papers can be viable. It is possible that a national could go free, double or triple circulation, and suck up more than enough advertising to make up for the lost cover-price revenue. Guido noticed that last weekend the Sun on Sunday was distributed free in some places in Ireland…

Standard: Morgan Marries Fellow Minister

Gauke-ward.

Top Standard Hacks in Clarkson-esque Newsroom Fracas

Word reaches MediaGuido that Martin Bentham, the Evening Standard’s home affairs editor, has been suspended pending investigation following an altercation with another journalist at the paper. The fracas is said to have taken place in the newsroom loos, with Bentham allegedly going all Clarkson and punching top features writer Joshi Herrmann three times. Newsroom sources suggest Bentham was uspet with Herrmann being gonged by the Press Awards for bringing in stories on his patch, which ironically includes crime and the Metropolitan Police. 

Herrmann seemingly walked straight to lunch to give a blow by blow account to fellow Standard and Indy hacks, reporting “a very poor uppercut to the chin”. MediaGuido contacted Herrmann to ask if he was going to press charges: “Can’t comment sorry, but I hope Martin is back covering violent crime in London very soon”.

Bentham hasn’t written for the paper or tweeted for over a week. By the sounds of it he has lot to learn from the big boss about how to throw a fist…

UPDATE: This is the official line: “Martin Bentham is currently on a long-planned family holiday”. But no response when asked to deny the suspension…

Standard Backs the Tories

Here is their endorsement in full.

Via @TJ_Politics

Evgeny Lebedev Photographed Sans Beard

Via @archiebland

Chris Blackhurst OUT of Standard/Indy

After a terrible run editing the Indy – where he tried to sign the paper up a government backed press regulator – and then sitting on his arse at the Standard for a year on huge money, Lebedev has finally booted Chris Blackhurst out. Sorry, he’s gone to extend his “range of interests”:

From: Doug Wills
Sent: 15 January 2015 16:00
To: ES ALL
Subject: Changes in the Business department

Chris Blackhurst has decided to step down as the multi-media head of business across the Evening Standard, Independent, Independent on Sunday and i titles.

Chris will continue to write regular columns and conduct weekly interviews for the newspapers and London Live TV.

Jim Armitage has been promoted from his current position as deputy city editor to City Editor for the titles.

It may be helpful to know that the following statement has been released by the company:

THE multi-media head of business at the Evening Standard and Independent, Chris Blackhurst, has decided to step down.

Blackhurst, who oversees the group’s business coverage, will continue to write regular columns and conduct weekly interviews for the newspapers and London Live TV. However, he will now also be free to pursue other ventures.

“I’ve been thinking about extending my range of interests for some time,” said Blackhurst. “I made up my mind over Christmas. I’d like to see what other journalistic opportunities in print, digital and broadcast, directorships, advisory and consultancy roles are out there. I’ve been with this organisation 14 years, longer if you include my first spell with the Independent which began in 1992 – it’s time to broaden my horizons.”

Blackhurst was City Editor of the Evening Standard for nine years, before becoming Editor of The Independent for two years. He was then promoted to Group Content Director, and in September last year, he took on the multi-media business role. He’s won numerous awards for his journalism.

ESI Media Chief Executive Steve Auckland said: “We are delighted that Chris will continue to be a high-profile writer with our titles as we know how highly regarded he is by our readers and throughout the business world.”

The spin has been met with newsroom incredulity.

Standard Doesn’t Declare Luvvie Love Interest

A very sympathetic double page spread in tonight’s Evening Standard, giving a generous plug to lefty playwright Roy Williams’ latest production. For some reason the piece doesn’t mention Williams’ other half is Fiona Hughes: the deputy arts editor of the Evening Standard…

Diane Abbott Tops Poll as Labour’s Choice for London Mayor

Today’s Standard brings encouraging news in the race to be Labour’s candidate for London mayor. Diane Abbott is now ahead of Tessa Jowell among Labour supporters, with 17% saying they want Diane to be their candidate compared to just 14% choosing Tessa. As you can see from the chart below, the party is spoilt for choice:

Guido offers his warm support for Diane’s candidacy…

Media Bitch Fight: Mandrake v Sarah Sands

It’s all kicking off between Tim Walker of the Telegraph’s Mandrake diary and Sarah Sands, Standard editor, over the Charles Saatchi / Nigella Lawson assault or gentle tiff, depending on your viewpoint.

Should be noted that Saatchi is an occasional […]

+ READ MORE +

Exclusive: Angry Indy Staff Move to Strike Ballot

Though notice is yet to be served on the paper’s management, Guido understands that tensions over that the Indy are boiling over and the NUJ chapel has moved to ballot for industrial action. The latest round of cuts see 25 […]

+ READ MORE +

iLebedev: Evgeny Buys Entire Standard Staff iPads

Tidings of great joy over at the Standard this afternoon after Evgeny announced is rewarding his troops by giving each one an iPad, apparently to celebrate  their new return to profit, Olympic success and general greatness. Guido’s eyes and ears […]

+ READ MORE +

Steve Hawkes to the Telegraph

hawkes

The Sun’s business editor Steve Hawkes is off to the Telegraph to become their consumer affairs editor. The Standard diary had prematurely reported he was off to the Times, but the Telegraph have got their man this morning.[…]

+ READ MORE +



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