Should the government be allowed to utilize social media?

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The answer is a resounding yes. Many developed private sectors have indeed utilised social media not so much to their own advantage, but more importantly, to the advantage of those they have been elected to serve.

This article takes a look at the advantages of the government using social media to get their messages across and inform the public about their services. The perception is that mobile marketing tools, primarily those used to power social media platforms are open to abuse. Indeed, many users, whether private, well-known, or serving in public office, use devices to post short, shift comments, often illogical, to publicise personal, subjective opinions on issues of the day or personal information that the public would not have been privy to otherwise.

Many private companies’, already utilizing mobile marketing strategies, have already put in place checks and balances to curb abusive, non-corporate behaviour on their mobile devices and company platforms. Let’s be clear about this; crass manipulation of social media is a universal issue. But through teamwork and the erudite application of censoring mechanisms, personal abuse can be curbed.

Like the corporate world already does, the government should be using social media to promote services to taxpayers, ratepayers and all civilians. It can serve as an effective gateway to a long list of services previously held to be cumbersome and extremely difficult to obtain. Think about one or two scenarios to promote government’s utilization of social media. By using short, easy to understand texts accompanied by video presentations, social media users can learn quickly how to go about applying for passports and visas without having to stand in long queues and fill in reams of forms.

This article is based on surveys conducted by a marketing analyst, Swapnil Kulkarni, of VoucherBin UK, which also conducts research and surveys and provides analyses across some sectors, particularly news media platforms and the corporate sector.

Quiz: How Conservative Woman are you?

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The Conservative Woman is a voice for social conservative values. But how Conservative Woman are you?

Gatwick’s plan is simpler, cheaper, faster and quieter

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At Gatwick, we believe the economic benefits of airport expansion must be balanced with the impact on the environment. Only Gatwick can offer the new runway the UK needs but at a fraction of the environmental cost of other options.

Air quality is a critical issue in the debate over where the UK’s next runway should be built – indeed, it has been a major factor in the vehement opposition to previous attempts by Heathrow to expand. The issue has now become fundamental to the choice that lies ahead.

It is an issue that cannot be ignored.

The area around Heathrow currently breaches legal air quality limits and it defies common sense that a third runway – with hundreds of thousands of extra car journeys that it would bring – is the solution to the problem. Air quality has been a showstopper for Heathrow before and it is now clear that it will be again.

In contrast, Gatwick has never breached legal air quality limits and its location means it can guarantee that it never will. This decision is about the economy and the environment. Gatwick’s plan is simpler, cheaper, faster and quieter – above all it can actually happen.

Cheaper, Simpler, Faster, Quieter – with Gatwick, Britain’s new runway can actually happen

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With a new Government in place, the issue of airport expansion will become one of the first major decisions for the new administration to make.

Despite a new intake of MPs, a new Government and a new Cabinet, the same divisions of old remain with opponents to Heathrow resolute.

But against this backdrop of Heathrow’s political hurdles, Gatwick has remained the only deliverable option. This is because it is:

  • Cheaper: Gatwick guarantees its runway plans will be privately funded and will be half the cost of Heathrow expansion, with no need for billions of pounds of public subsidy.
  • Simpler: with land already safeguarded for expansion, Gatwick offers a much simpler solution without the complex challenges facing Heathrow – no tunnelling the M25, no landfill sites to clean up, simply Britain getting on with it.
  • Faster: Gatwick can have a second runway operational by 2025, delivering greater competition and better connectivity for the UK faster
  • Quieter: the noise from Gatwick’s second runway would affect far fewer people that Heathrow’s third runway – that’s 36,000 people at Gatwick versus 683,000 at Heathrow.

So after decades of debate, the expansion issue has been up in the air long enough – with Gatwick, Britain’s new runway can actually happen.

Punters think Chuka is right man to fix Labour mess

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Labour have indulged in plenty of soul searching since their crushing General Election defeat. But while the party’s top brass muddle through their appointment of a new leader political punters have been far more proactive in making their voice heard.

Ladbrokes are reporting a flurry of bets being taken on Shadow Business Secretary Chuka Umunna with the 36-year-old’s popularity continuing to soar.

Umunna was a 6/1 shot for the leadership before Labour’s calamitous showing at the polls but now finds himself as short as 11/8.

Meanwhile, the battle for the Liberal Democrats top post appears to be done and dusted. Ambitious Westmorland and Lonsdale MP Tim Farron is the hot favourite at 1/5 with Norman Lamb (7/2) and Alistair Carmichael (14/1) next best in the betting.

Fancy a political punt? Sign-up to Ladbrokes and get a £25 free bet! Place your bets on the Next Labour Leader, Next Lib Dem Leader and a wide range of other markets.

It’s time for Gatwick – the right decision on airport expansion

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With the election decided, the Airports Commission – appointed by the Government to come up with a solution to the need for more runway capacity in the South East – will now be finalising its recommendation on where the UK’s next runway should be built.

Before it is a straight choice between Gatwick and Heathrow for one new runway by 2030. After decades of delays, Britain needs a decision – and it must be the right one. Gatwick can build a new runway much faster with minimal disruption, less environmental impact and without requiring any funding from the taxpayer.

We all want the economy to expand but today more than ever we have to balance growth with the impact it has on the environment. No longer can we bulldoze our way to growth and disregard the views of the nearly one million Londoners who would be impacted by noise if Heathrow expands.

A new runway at Gatwick can deliver the economic benefits the country needs at a fraction of the environmental and financial cost of Heathrow.

Gatwick’s plan provides the Airports Commission and the Government with a once-in-a-lifetime opportunity to solve the issue of airport capacity for the generations to come.

The Talent Pool in British Politics. 650 MPs blown wide open.

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As polling stations open across the UK to elect 650 new Members of Parliament, we decided to open up the data from the last parliament before it was dissolved in March.

So much data is available to the public on MPs (they are public servants after all) but rarely is this information understood or explored properly. Data visualisation changes all of this, providing rapid interactive insight in minutes.

WARNING – This is not a diverse group of people. 

Data available in the public domain for each party includes MPs age, gender, ethnicity, university attended, their office / travel & accommodation expenses and the size of their constituency majority.

Once assembled, we quickly uploaded data to our interactive talent visualisation platform, Talent Lab, to find rapid insights and stories behind the data.  

So what insights came from visualising this data ?

Here are 7 insights that we found in less than 10 minutes.

1. There are 303 Conservative MPs in the house.100 of these went to Oxford or Cambridge University.

2. 90% of the Conservative MPs that went to Oxford of Cambridge were men. 9 of these were cabinet ministers.

3. Ethnicity data shows that 96% of MPs are White. Only 4% of MPs are Black and Minority Ethnic (14% of the UK population are BME)

4.15.8% of the Conservative MPs are female. 33.7% of the Labour MPs are female. 22.6% of the 650 MPs is female.

5. Expenses. Of the 100 highest expense claims in 2013/2014, 58 were Labour MPs, 17 Conservative, 15 Liberal Democrats.

6. David Cameron claimed a total of 129,500 pounds in expenses in 2013/14. The highest claim was for Jim Shannon from the Democratic Unionist Party with 234,800 pounds.

7. Pamela Nash, Labour, is the youngest MP in the house. Aged 30.

You can explore these insights for yourself at www.talent-lab.com/mp

Or watch a 60 second video of what we do.

If you want to visualise your own company, contact us at hello@data-labs.com

Nigel Homing In on UKIP’s Number 1 Target

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We all know Nigel Farage loves a pint or two. And once polling closes tonight the UKIP leader could be sinking a few jars, according to the latest General Election betting.

His party’s number one target is in sight with Farage now odds-on to take South Thanet from the Tories.

And that’s not all. ‘The People’s Party’ is predicted to scoop 10-15% of the vote and nab a total of three seats in the House of Commons.

Meanwhile, the current flow of money suggests that Labour is still struggling to make any concrete gains.

According to the latest Ladbrokes election forecast Red Ed’s boys and gals will win 14 fewer seats than the Conservatives.

Fancy a political punt? Bet in-play on the General Election with Ladbrokes and check out the bookies’ dedicated Election mini-site to see where the money’s going in every constituency.

Gatwick provides a once-in-a-lifetime opportunity to solve the airport capacity issue

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A decision on where Britain’s next runway should be built is expected this summer and, even after years of debate, Gatwick’s expansion plan remains the best and most deliverable solution to the need for extra capacity.

For the […]

+ READ MORE +

Six Questions the Next Government Must Answer

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Everyone’s currently preoccupied with who will win the general election.

But, whichever party takes power, there are key economic issues that need to be addressed, says the Institute of Economic Affairs.

As part of its 2020 Vision […]

+ READ MORE +

Gatwick provides a once-in-a-lifetime opportunity to solve the airport capacity issue

Sponsored post.

A decision on where Britain’s next runway should be built is expected this summer and, even after years of debate, Gatwick’s expansion plan remains the best and most deliverable solution to the need for extra capacity.

For the […]

+ READ MORE +

Six Questions the Next Government Must Answer

Sponsored post

 

Everyone’s currently preoccupied with who will win the general election.

But, whichever party takes power, there are key economic issues that need to be addressed, says the Institute of Economic Affairs.

As part of its 2020 Vision […]

+ READ MORE +



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