Tom Bradby Sex Appeal Figures Sexed Up

“Tom Bradby is so hot he got 500,000 new viewers,” claims a headline in the Times today. It follows on from yesterday’s puff piece reporting ITV News at Ten “has put on half a million viewers since Tom Bradby began presenting”. The generous write-up claimed:

“Average viewing figures for the ITV bulletin over the past three weeks have risen to two million — up by half a million on September averages.”

Has Bradby’s sex appeal really made such a remarkable difference?

Industry insiders tell Media Guido that, actually, the ITV News at Ten numbers are flat. In the three weeks since Bradby took over, reliable sources say ITV News at Ten has scored above two million on just three nights. The ratings have reached c1.9 million on zero nights, c.1.8 million on one night, c.1,7 million on six nights, c1.6 million on 2 nights and c1.5 million on 2 nights. The “half a million” headline figure is as sexed up as their new choice of host…

UPDATE: The BBC hit back as the 10pm flame war intensifies:

UPDATE II: Here are the ITV figures in full since Bradby took over. Last night’s numbers take the average just above 2 million:

Owen Jones’ 14 Day Anti-Austerity U-Turn

Back in October, Owen Jones wrote this for the Guardian:

“Labour have to make ‘austerity’ tangible,” Owen wrote. It’s a theme he has written about week in, week out. This year alone he has claimed:

So keen is Owen on “the anti-austerity message” that he helped set up and remains a key backer of the “People’s Assembly Against Austerity” campaign group. So imagine Guido’s surprise at reading Owen’s latest piece for the Guardian:

Labour has to abandon anti-austerity – a term that has never really resonated with the public, despite the left’s best efforts – in favour of being pro something else… If Labour can answer these questions, it will be in a far better position: able to commit to higher wages, reduced spending on social security without throttling working families, rebalancing the economy, preparing the country for future shocks, and having a positive vision rather than simply being against Osborne’s failure… the real answer is not to gloat over his bungled mess, but to find a positive alternative that inspires the country. Over to you, Labour.”

Labour has to abandon anti-austerity? Reduce spending on welfare? Who are you and what have you done with the real Owen Jones?

Guido in The Sun on Sunday

In today’s Sun on Sunday Guido reveals that David Cameron has joined Mark’s Club, one of the snootiest private members’ clubs in London. Read the full story here.

In Guido’s column this week, don’t miss out on:

KATE

  • Labour Oldham by-election hopeful’s past erased from the internet

MOMENTUM

  • The “People’s Momentum” are registered to a million pound luxury riverside pad

NIGE

  • Naughty Nigel Farage’s “I’m a Celebrity” Prank
  • Axed Aussie PM Tony Abbott’s four-letter response when asked if he wants a job at the UN
  • Which Westminster legend makes a cameo appearance in the new Bond film?
  • Rumours the BBC is planning its own iTunes-style music store or Spotify-rival music streaming service
  • Disgraced MEP exposed in fake invoice row rails against Brussels corruption
  • Lord Ashcroft shows why he’s a billionaire
  • The BSE campaign are getting very upset with people who call them the BSE campaign

You can read it all today, for free, only on SunNation

James Slack New Mail Pol-Ed

Guido understands that James Slack, the Mail’s Home Affairs editor who has been leading the politics coverage since James Chapman’s departure, will be the new Political Editor. Slack will be in charge of the day to day running of the politics team. As tipped by Guido back in May…

slack-tip
Isabel Oakeshott’s mooted role, as a Pol Ed “at large”, will be more about scoring big hits and doing comment. Though nothing has been signed…

How Lefties Lose Immigration Debate

Fair to say Sky News could have found a better proponent of the pro-immigration argument than the hapless Mr Butt…

Payne to the Pink ‘Un

The Speccie’s all-round internet wizard Seb Payne is joining the FT as digital comment editor, heading up a complete revamp of their online comment. Best known for touring the country in his Mini during the election, Payne is an Islington new media darling with an encyclopedic knowledge of UKIP, and can probably now afford to pay his mechanic.

Worth watching how his sound political views fit in at the Pink ‘Un, Payne (left), starts in January. Congratulations…

BSE Campaign Don’t Want to Be Called BSE

The Britain Stronger in Europe campaign is getting very upset with people who call them the “BSE” campaign. Their comms chief Lucy Thomas tells Sky News it is “childish” to abbreviate their name. So they will have been delighted to read the write up of a briefing they handed to their friends at the Sindy yesterday:

The piece used the acronym BSE no fewer than four times, suggesting it has stuck even among Europhile allies. Silly moo…

Guido in The Sun on Sunday

Read all about Seumas Milne’s schooldays in today’s Sun on Sunday column – Mao badge, Little Red Book and all. And don’t miss his views on the ‘Malvinas’. Also in Guido’s column this week:

  • Michael Gove’s awkward Sajid Javid / Sadiq Khan mix-up

VINNIE

  • Wait until Vinnie Jones finds out what Corbyn’s Crazy Gang have been saying about him

GALLOWAY

  • Guess who advised Jeremy Corbyn on his leadership bid…
  • Leaked Memo Reveals Official Tory Verdict on Tax Credits: “Government Loss”
  • Spooked! UKIP threaten to expel candidate who organised Nigel Farage-themed Halloween party
  • Cash-strapped ‘Kippers: find out why they are still £80,000 in the red
  • Is Theresa May set to outflank her leadership rivals on Europe?
  • Multi-millionaire footie chief’s shameless steel hypocrisy

You can read it all today, for free, only on SunNation

Corbyn Hires Seumas Milne as Comms Chief

Jeremy Corbyn has sensationally appointed Seumas Milne as his new Director of Strategic Communications. Winchester College and Oxford-educated PPEist Milne, a former Stalinist, is renowned for his roll call of remarkable controversial quotes. Here is a reminder.

Milne wrote glowingly […]

+ READ MORE +

Hacked Off Sensationalism Over Libel Costs Rethink

John Whittingdale has said he will think again about the ill-thought-out plan to ban publishers from claiming back costs in libel cases – even when they win. The draconian policy means news organisations that aren’t signed up to a […]

+ READ MORE +

Guido in The Sun on Sunday

In today’s Sun on Sunday column Guido reveals the Labour councillor who thinks ISIS “originated from Zionists“. The Tories have already called for her to quit. Don’t miss out on:

DATE

  • What was behind Dave’s “very public

[…]

+ READ MORE +

Palestinian Terrorist ‘Posed as Journalist’ Then Stabbed Israeli

An Israeli soldier was wounded in Hebron after being stabbed by a Palestinian terrorist, who appears to have been posing as a journalist wearing a “press” jacket. A worrying development.[…]

+ READ MORE +



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