Leaked Memo Shows Telegraph Offered Sony “Support Across Editorial”

In their response to Peter Oborne’s explosive resignation, the Telegraph strenuously denied allegations the distinction between editorial content and advertising is being blurred:

“We aim to provide all our commercial partners with a range of advertising solutions, but the distinction between advertising and our award-winning editorial operation has always been fundamental to our business. We utterly refute [sic] any allegation to the contrary.”

Media Guido has obtained a memo sent in October from Sony to the Telegraph’s ‘Create’ department, which produces sponsored content. The Deputy Managing Director of Sony Pictures thanks them specifically for their “unique” “integrated… editorial and paid for” content. Stuart Williams openly confirms Sony received “support across editorial, promotions and media” as part of “the partnership with the Telegraph” on the film Fury. The last line is killer:

“From our side we are really delighted with how the partnership with the Telegraph on Fury has turned out.  We were very pleased last year with Captain Phillips with yourselves and this has taken it to a new level.  The activity and support across editorial, promotions and media has been truly outstanding and the enthusiasm, creative thinking and hard work by all the team has made it such a success.  We look forward to seeing some of the numbers on the impact of the activity online.  We were also really pleased you came on board as a partner at the LFF for the regional screenings and streaming, we hope you also felt this was a successful addition for you too.  It really made it a complete partnership on the campaign.  I do think the Telegraph are unique in being able to offer a really integrated solution that genuinely works in editorial and paid for activity.

Incidentally, the Telegraph review of Fury described it as “astonishing” and “gripping” drama that “brings us as close to an understanding of war as cinema can”:

“The distinction between advertising and our award-winning editorial operation has always been fundamental…”

‘New Owen Jones’ is Scion of Media Elite

Look out Owen Jones, there’s another younger, prettier, chippy, extremely privileged left-winger on the scene. Public schoolboy Jacob Diamond has been on Sky News this afternoon, telling Kay Burley:

“More people are in favour of increasing income tax to solve the problems in society. That is how you fund it, easy.”

As a borderline Marxist student, obviously Jake knows all about the realities of paying tax. 

Thankfully, Diamond told Sky that he does not want to be a politician, instead he wants to be a journalist:

In an already tough market and extremely competitive field, life is tough for any aspiring young hack.

Luckily for Jake, he’s the son of broadcaster Anne Diamond and telly executive Mike Hollingsworth.

Which has nothing to do with how he’s able to start his national broadcast career whilst still a student…

These Election Pundits Are All The Same

The awkward moment when you turn up for an interview on the telly wearing the same outfit as your fellow guest…

Read Guido’s Column in the Sun on Sunday Online

Jodie Marsh wants to become an MP and has enlisted the support of Lembit Opik to help. Read all about the unlikely dream ticket in Guido’s Sun on Sunday column here. Don’t miss out on:

GRIN

  • LibDems to hold training session for candidates & MPs on how to “keep smiling”

50

  • Tories hope to spank opposition with “Fifty Shades of Campaigning” this weekend

BALDWIN

  • Tory-LibDem lobbying row
  • Labour spin doctors at war
  • It’s snow-go for Bo-Jo in the USA
  • “Don’t vote for Labour!” shouts star guest at David Lammy fundraiser
  • 1,200 guests at Tory Black and White Ball, their biggest ever fundraiser

Click here to read Guido’s column for free with a free 30-day trial…

Owen Jones Distances Himself From Guardian

 

Challenged by Toby Young on the Daily Politics, Owen Jones swerved the question of the Guardian attacking offshore tax shelters whilst sheltering half-a-billion of its assets in the Caymans:

“I am not responsible for my employer’s tax affairs.”

While writing in today’s paper that “while the poor’s smallest misdemeanours are punished, the rich are able to draft the loopholes they then use to avoid tax”…

More Dods Losses: Paul Waugh to HuffPo

Replacing Mehdi at HuffPo is:

Following on from Sam McCrory’s move to the BBC this means struggling Dods have now lost their two most senior editorial staff in two months. Smart move by AOL, Mehdi was more of a polemicist and interviewer than a news man. Comment is cheap and over-supplied, news is in more demand. Waugh has a better nose for news than his predecessor. Congratulations… It’s still Waugh!

Press Ethics Crusaders Strangely Silent on Mirror Hacking

Mirror[1]

A national newspaper group today admits that “some years ago voicemails left on certain people’s phones were unlawfully accessed” and that it “apologises publicly to all its victims of phone hacking”. Yet for some reason the Leader of the Opposition is not calling for a Commons debate and a judge-led inquiry, and past crusaders for press ethics turned Mirror columnists, Tom Watson and John Prescott, are silent. How can Prezza, the victim turned scourge of phone hackers, work for the very people who hacked phones? What is about his grand-a-week column that makes him turn a blind eye to the criminality of his paymasters? What about Hacked Off? There is nothing about hacking at Trinity Mirror on the front page of their website this morning. The humblest day of their lives…

UPDATE I (11.42) Hacked Off have belatedly noticed the Mirror’s front page, over an hour after we clipped their ears for their silence.

UPDATE II

Miliband Begs Labour Loons to Behave on Camera

Excruciatingly, before today’s Q&A, Ed Miliband was forced to plead with his audience:

“I want you, ladies and gentlemen, to be very nice to the media. Sometimes they ask some not very nice questions but we have to be absolutely nice to them.”

How did that go?

Not even his activists are listening to him…

Cathy Newman Apologises Over Islamic Centre Claims

Two weeks ago Channel 4 News’ Cathy Newman sparked a lot of interest when she claimed she had been “ushered out” of an Islamic Centre in South London on ‘Visit My Mosque Day’. She has today retracted the allegation:

[…]

Polly’s “Precarious” Guardian Has £850 Million Cash Reserves

Polly Toynbee has a full page advert in today’s Guardian asking readers to “become a Founder member” for £540-a-year. In other words write them a cheque because the £1.60 they pay to read the paper isn’t enough to save it […]

Battered and Bruised: Murphy Slammed Over Irn Bru-Gate

These are the headlines taxpayer-funded Irn-Bru quaffer Jim Murphy is waking up to North of the border this morning. The Scottish Sun says he is “battered and Bruised” after a day of ridicule, the Daily Record accuses him of “drinking […]

Leon Brittan Buried in Accordance With Jewish Customs

The Telegraph, Mirror, Metro and Mail have all followed up Exaro’s top scoop that Leon Brittan has been buried in an unmarked grave for fear it would be vandalised. The MailOnline headline has however since been changed with […]



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Tim Shipman to Adam Boulton on the TV debates…

“If Cameron gets in a car to go to the debate, Lynton Crosby will stage a car crash.”

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