“It was hard to stomach David Cameron preaching austerity from a golden throne” writes Guardian contributor Ruth Hardy, who waited tables at the Lord Mayor’s banquet on Monday. Guido commends Ruth for her use of cliché; rolling off all the old classics about “the cuts”, it being “like a scene from Downton Abbey”, and not forgetting the requisite moan about a “champagne reception”. Apparently not a fan of the stuff, she slams Dave for “the idiocy of calling for cuts while wearing a white tie”, somewhat bravely asking “has the man never heard of Twitter?” Well, talking of Twitter, here is a picture Ruth tweeted of herself drinking champagne in what could be “a scene from Downton Abbey”:
Has she “never heard of Twitter”?
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Well we know what they’re worried about…
Listen in full here.
Plenty of names in the hat for the soon-to-be-vacated Political Editor position at the Sunday Times. A top three Lobby job is up for grabs, as usual Guido gives you the runners and riders. A betting man would have a flutter on Tim Shipman from the Mail, the Spectator’s Pol Ed James Forsyth has Sunday experience from his Mail on Sunday column, Rob Winnett is said to be upset about being recalled back to Telegraph Towers, so could well put his hat in the ring. Sam Coates of The Times gets stories. Guido would not rule out Nick Watt either, for an outside bet, why not Brendan Carlin? Maybe Gaby Hinsliff – who seems busier than ever – might want a break from the kids…
Guido asked one Lobby hack what he thought, only to be told it was the “Worst job in Westminster. Everyone who does it leaves journalism afterwards. I seriously have no idea who would want it. I certainly don’t. I still want to be a journalist in 10 years.” It’s an exhausting job…
According to research data from PeerReach only some 5% of users tweet daily…
Just how hard has Google’s advertising sales hit magazines and newspapers? You’ll be staggered…
…over on Media Guido.
These numbers courtesy of Henry Blodget show the impact Google has had on the advertising world in the last 10 years. Two observations: Google this year will sell more advertising than magazines ever have, newspapers were ripping off advertisers who were wasting their money – there was a truth in the old saying that “half the advertising spend was wasted, we just don’t know which half”. Now Google lets relevant advertisers target the right customer. Although these numbers are from the U.S., the rest of the world is following closely behind…
