It seems Ed Balls’ most loyal Twitter fan can’t get used to life on the outside, Ellie Gellard used to Tweet relentlessly for Ed Balls when he was running for leader. Having left his entourage to go work for Tetra Strategy, the Twitter foghorn formerly known as BevaniteEllie is now “Head of Digital” for the shady spinmeisters.
And look what a difference it has made to their Twitter feed:
Ed M welcoming Cameron's move (following his) onto attacking "crony capitalism"… says if this becomes battle ground "bring it on"—
Tetra Strategy (@TetraStrategy) January 10, 2012
Tory HQ (unsurprisingly) insist Cameron was correct while Labour HQ send Lord Adonis out to attempt to clarify his 2009 decision. Politics!—
Tetra Strategy (@TetraStrategy) January 11, 2012
Gove now rowing back (!) on suggestions he called for publicly funded Royal yacht.—
Tetra Strategy (@TetraStrategy) January 17, 2012
Compare that to the more neutral offerings put out before she arrived. Though Tetra was set up by former Labour figures, they have been trying to ingratiate themselves with Tories, most notably with their hiring of the disgraced expenses cheat Julie Kirkbride.
Someone better tell the new kid though…