The Labour Party is pushing ahead with its digital communications strategy by opening a “political content creator” programme for over-18s. The point is to train Labour fans to get better at “creating engaging short-form videos to support the party’s online presence”…
Called the “For You Project” – named after TikTok’s algorithm page – the programme “includes a fully supported training programme where you can learn to make content that cuts through.” In support of the party…
Labour boasts its “creators have now hit over 2 million views on TikTok, with individual videos pulling hundreds of thousands of views, and we want to help you do the same.” It adds:
“Through this project you’ll learn from Labour’s digital team about video campaigning, content strategy, and communications, and join a select group of Labour volunteers working on the front line of messaging… We’re looking for people who want to get on camera and build their own brand, though if you’re more into clipping and editing, there’s a place for that too. You don’t need any experience, just enthusiasm, opinions, and a willingness to give it a go.”
What do aspiring Labour influencers get?
- Direct training from Labour’s digital team on how to create content that performs.
- The chance to meet politicians, campaigners, and senior Labour figures. Wow…
- Potential opportunities at major events.
- A network of young creators from across the country to work with.
- Coaching on finding your voice on camera and building your audience.
Applications close next Thursday. Questions involved include: “Please share a link to a political video posted on social media you found interesting, and explain why,” and “share a TikTok or short-form video you’ve made, political or otherwise. Engagement doesn’t matter, we want to see your style.” Hurry now…
Labour Party staff have pleaded for members not to speak to any journalists at an Ed Miliband event tonight. What could legions of party members do to derail the ‘real Prime Minister’s’ event?
The Energy Secretary will be the special guest at the launch of the Southwark Labour 2026 manifesto this evening at a venue in East Dulwich. Also in attendance will be council leader Sarah King and housing minister/Miliband ally Miatta Fahnbulleh, who is MP for Peckham…
An email from party organisers to attendees has warned Labour members off daring to speak to assembled hacks:
“You will be asked to show your Labour Party membership number and/or photo ID for security reasons. The press will be at the launch, but please do not talk to them. We will be taking photos and video of the whole event which will be used in political campaign materials – if you do not want to feature in the photos, please let [RECACTED] know and we will make arrangements. If you could arrive at 6.30pm and we will get our campaign off to a flying start.”
If approached by a journalist remember the three steps: stop, drop, and roll…
Labour MPs are increasingly open to the prospect of Rachel Reeves’ removal in a Starmer last gasp reshuffle. The Chancellor has attempted to bounce back following her removal from the China trip and subsequent disappearance from screens…
Backbenchers report to the i Paper that Reeves is attempting to shore herself up in case of that eventuality with “lots of private outreach, like messaging people after their interventions in debates to say ‘thanks’ or ‘well done’.” Something she would presumably never otherwise do…
The PLP is starting to view Reeves’ shuffling out of the Treasury as a possibility thanks to Starmer having been kneecapped by the soft left. If Rayner, Miliband, and the rest of the soft leftists are even bothered to do a deal with the flailing PM for post-May, Reeves’ head is a likely demand. The backbenchers blame her for most of the screw-ups and some much prefer Miliband…
Starmer and Reeves have long tied themselves together politically. A fast-moving No10 operation began to view the Chancellor as moveable at the beginning of this month. Starmer is a hostage to fortune now – that’s not to say he won’t sacrifice every last ally before his ship goes down…
After a string of new Epstein revelations over the weekend Peter Mandelson wrote to Labour’s general secretary Hollie Ridley last night to resign his Labour membership and said:
“I have been further linked this weekend to the understandable furore surrounding Jeffrey Epstein and I feel regretful and sorry about this.
Allegations which I believe to be false that he made financial payments to me 20 years ago, and of which I have no record or recollection, need investigating by me.
While doing this, I do not wish to cause further embarrassment to the Labour Party and I am therefore stepping down from membership of the party.
I want to take this opportunity to repeat my apology to the women and girls whose voices should have been heard long before now.
I have dedicated my life to the values and success of the Labour Party and in taking my decision, I believe I am acting in its best interests.”
Starmer vaguely suggested that Mandelson should testify before Congress: “Anybody who has got information should be prepared to share that information in whatever form they are asked to do that.” Couldn’t even bring himself to remove Mandelson’s membership himself…
The scandal will persist – tax lawyer Dan Neidle is pursuing several lines of inquiry on Mandelson this morning including what he claims to be evidence of him passing internal sensitive No10 documents to Epstein. The Tories have managed to produce a call for a “thorough independent investigation” into Mandy:
“Keir Starmer and his Chief of Staff appointed Mandelson Ambassador despite his relationship with Epstein, and then refused to act even as the mountain of evidence against him grew.
“Given the Prime Minister’s appalling lack of judgment and the participation of his Downing Street operation, there must now be a full and thorough independent investigation.”
How long before he gets a sit-down interview with the BBC and a chin-stroking magazine article series this time?
Westminster’s Labour MPs are redirecting staffing resources away from London and out to their constituencies as support for the government falls to record lows. Good luck banging the drum for Labour on the doorstep…
As the government commits its 12th major U-turn Guido hears swathes of the PLP will bolster their constituency operations – often neglected – to try and improve their local popularity and do more basic groundwork. Filling a popularity vacuum left by Starmer’s government…
A glance at the Westminster jobs site W4MP confirms numerous Labour MPs have already begun the process as of Wednesday. With backbenchers in open and often successful rebellion against government policies their constituency staff can advertise just how much their MP is championing constituency concerns…
This is the same instinct that leads Anas Sarwar to tell ministers and Starmer to stay “behind their doors” during the campaign in Scotland. Constituency staff will also provide local support during the May election period. Starmer only gets less popular…
Speaking at his speech on how to achieve “progressive capitalism” Wes Streeting fired a dig and Andy Burnham:
“Bond markets are not bond villains and fiscal rules matter.”
