“The Dugher Doctrine”

The Reagan Doctrine rolled back communism across the world, now we have what LabourList has – with a straight face – dubbed the “Dugher Doctrine”, which presumably consists of polluting Twitter with North Korean-style synchronised tweeting.

Miliband attack dog Michael Dugher is in charge of sorting out Labour’s social media strategy, or “transforming the party for the digital age”. The competition is weak, he will have to go some way to do worse than the Tories’ current standard of hashtags and videos. Though the first signs of the “Dugher Doctrine” are hardly encouraging either. As much as Labour talk about how many people their online campaigning has reached, Guido does not really think preaching to the converted while annoying everybody else is a well thought out strategy. If they think getting MPs to obediently tweet a slogan simultaneously will win an election, go ahead, tweet. Seal Team, engage…

Labour Delete Entire Pre-2010 History From Their Website

Yesterday Labour loved the fact that CCHQ foolishly tried to delete access to anything pre-2010 from the Tory website. Never knowingly missing a bandwagon, they even sent out a press-release:

“The Tories are trying to hide from their own broken promises and failed policy. Rather than owning up to the mess they’re making of the economy and fixing it, they are pretending it hasn’t happened. This cynical stunt won’t fool any family suffering from a cost of living crisis. With hardworking people over £1,600 a year worse off under him, it will take more than David Cameron pressing ‘delete’ to make people forget about his broken promises and failure to stand up for anyone beyond a privileged few.”

Sheila Gilmore even put her name to this splurge of sound bites, but Guido is guessing she did not have a look at Labour’s website before she earned her brownie points. As you can see here, there is nothing in their News Archive before Ed Miliband’s “A New Generation” 2010 conference speech:

Labour have done exactly what they attacked the Tories for: trying to block access to embarrassing speeches, press releases from before the last election. What exactly is the Son of Brown so embarrassed about?

Spotted by The Register.

Entire Conservative Party Web Archive Still Available

Missing reading old George Osborne speeches about the moral case for low taxes? Or the one when he promised to raise the inheritance tax threshold? Have no fear, they are all still available from the British Library – including the 2006 to 2010 Cameron opposition period:

Click to see Conservatives.com website archive
Guido is of course too modest to mention who else they record for posterity…

Remember, Remember

Some brass neck from the Tories; caught red-handed deleting their internet history, they have managed to shoehorn “Labour’s economic mess” and “hardworking people” into their response to the story. The problem with this cackhanded  tidy up  is it will only put their many broken promises in the spotlight. It will take more than some website trickery for people to forget Osborne’s inheritance tax u-turn or the immense stupidity of pledging to match Labour’s spending against all better judgement. The Staggers has a full list of what Digital Dave doesn’t want you to see, but luckily YouTube never forgets:

The political equivalent of being caught deleting your browsing history by your wife…

Shiny Happy People

Well The People’s new website is certainly different. They’ve gone for a Pinterest-style grid layout where readers have the choice of deciding which stories make the top of the news, or simply have it in chronological order. Click through and its a Buzzfeed-lite assortment of listicles, gifs and photos. “F*cking plebgate by f*cking numbers” is how they are doing politics, for example. Apparently it’s “news without the boring bits”. All the brainchild of Trinity Mirror exec Sue Douglas. 

Looks good, but judging by the number of people who have actually clicked on the new thumb signs on the front page readers may need some time to get used to it…

Is That @ToryEducation In Gove’s Pocket?

https://twitter.com/toryeducation/status/395550697476743168

Labour MEP’s Fake Q&A Session

Meet Linda McAvan, Labour MEP for Yorkshire and The Humber. She is currently in charge of attempts to push through medicinal regulation of e-cigarettes through the European Parliament. Showing just what a bastion of democracy the European Parliament is, Linda hosted a Facebook Q&A session on the issue this week, where the idea was that she could be held to account by citizens across the continent. Which is all well and good, except it seems the event was a complete stitch-up.

Linda was lucky to receive a number of soft questions, which she answered comfortably. Just which inquisitive European citizens asked the questions? For starters there was Laura Guiot, a consultant working at the European Parliament. Then there was Evita Naumova, of the European Parliament network. And Celine Bras from the EU information office. Not to mention Martina Klugova, who also works for the European Parliament. No wonder the questions were so easy. Democracy in action!

Twitter Checked 11,000 Times a Day in Parliament

How often does parliament log on to Twitter? The answer, according to parliamentary authorities, is 2,713,353 times between January and August. That’s over 300,000 a month or 11,000 a day. A total of 15,485,257 connections to Facebook were made during the time period, with 16,629 to Instagram. Good to see everyone is hard at work.

Via @StuartLong01

Herman Van Rompuy Meets UK Twitter Users

It was never going to go well for the EU President Herman Van Rompuy when he decided to do an online Q&A with British Twitter users:

[…]

Too Many Tweets From Our Tax

David Cameron famously quipped that “too many tweets make a tw*t”, but that hasn’t stopped his government from spending over £100,000 of taxpayers’ money on learning how to use Twitter.

As Guido revealed in yesterday’s Sun column, the Foreign […]

Introducing Happy Hour

Blends, briefings, bulletins, memos and closing prices, the inboxes of Westminster wags are being clogged up with an endless stream of dry takes on the day’s play. So Guido thought he would mix it up with a heady cocktail. Happy […]

What to Expect from Labour’s Social Media Stategy

If former Obama digital guru Matthew McGregor’s work for the Australian Labor Party over the summer is anything to go by, Miliband can expect great things from his social media campaigner in the UK. With his Buzzfeed-style blogs listing […]



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Quote of the Day

Adam Spiegel, producer of Nazi themed “The Producers” musical says…

“Margate seemed a perfect place to start the promotion. I’m disappointed but not entirely surprised to see that UKIP are trying to hitch a publicity ride on the back of the show.”

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