Gerald Re-Elected!

Travis County Commissioner Gerald Daugherty won his fourth term in office last night, beating Democratic rival David Holmes. Guido congratulates his family and offers condolences to his staff…

Truth in Advertising: How Saatchi Won the General Election?

saatchi

Tomorrow is the black-tie IPA Effectiveness Awards for the advertising industry where advertising big-wigs will give each other awards. There is much amusement in Westminster at the entry from M & C Saatchi on “how they won the general election”. Truth be told they did come up with that great poster…

To back up their claim to glory they have produced a 38 page, 3736 word brochure putting their case – the snappily titled Winning the benefit of the doubt. The report is mostly based on public domain research. Besides Saatchi’s posters it features page after page of the digital campaign and social media messaging. None of which – apart from a dire animation – had much to do with Saatchi…

As has been widely reported the Tories capitalised on innovative targeted use of Facebook advertising and other channels for digital advertising – something Labour has realised it has to urgently play catch-up on. Jim Messina’s Messina Associates was the key advisor on this part of the strategy. Messina’s name does not appear in the report. The messaging strategy was devised by Lynton Crosby’s firm Crosby Textor Fullbrook – they get a little footnote. The digital strategy was executed by Edmonds Elder – they also get a small footnote. Data based micro-targeting was provided by another advertising agency – they get no mention.

footnotes

“Now I know how we did it” quipped one Conservative Party source sarcastically….

Please Re-Elect Gerald

In an era of hard-hitting attack ads this is something different…

Labour Adviser Created “Theresa May for PM” Campaign

tm4pm

A former Labour adviser who denied supporting Theresa May was behind the pro-Theresa May campaign Twibbon. Jonny Chambers, who previously worked for Stella Creasy, lashed out on Twitter this morning after being barred from the Labour party after he “demonstrated support for the Conservative party on social media.” In a Facebook post, Chambers claimed that the allegations of “support” for May were a “wonderful demonstration of Labour’s values”, before denying any support had been given:

“Labour claim that evidence shows I have demonstrated support for the Conservatives – something I have never done. I posted an article about why Labour people should have a stake and an interest in a race that was choosing our next Prime Minister – and I quite clearly said that whilst Theresa should be the next Prime Minister, I wanted a Labour leader than can beat her and the Conservatives.”

In truth Chambers did a little more than a few tweets and an unread blogpost. His own Twibbon page shows he created the “TheresaMayForPM” imagery, complete with tagline “A country that works for everyone” – one of May’s campaign slogans. The cause was far more popular than any of his others, winning over 500 supporters. Chambers clearly idolises the PM, praising previous statements and even down playing Red Ed’s chances in a minority government:

scared of may led opposition

Chambers even tweeted one of Cameron’s harshest put-downs to Corbyn, followed by clapping hands signalling applause:

clapping corbyn

To cap it all off, he was an Owen Smith supporter. To be fair, the Corbynista’s have been calling them “red tories”…

Tory Social Media Campaign Begins

social media accounts

The first real social media campaign for a Tory election has had a lacklustre start, with just three accounts spawned across Twitter and Facebook so far. Theresa May leads the pack with a Nation-builder website Theresa2016.co.uk capturing email addresses for the all important final membership round. Facebook and Twitter pages complete the digital assets. May already boasts 649 Facebook likes and a whopping 4286 Twitter followers. The other candidates can’t afford to be left behind during the membership rounds…

Gamification of the Referendum

This is either genius or crazy, perhaps both. It is completely different and undoubtedly one of the least boring political broadcasts ever. Gary and Kev convey enough information without turning off viewers. The broadcasting authorities tried to get Vote Leave to change it arguing that it was a prize competition not a political broadcast. There was however no legal or broadcasting rule that prohibited a game promotion…

Vote Leave say sign-ups are going well. A game based on Euro 2016 football targets a demographic that is usually apathetic, yet Eurosceptic. The caricature tabloid reading white van man has strong views, sound judgement and a healthy distrust of the ruling elite. This is one time when he definitely wants England out of Europe. Motivate this demographic to vote and Britain will Brexit…

BBC Admits Running Remain Adverts In “Error”

bbc ads

Yesterday, Guido reported that the BBC was running official Remain campaign adverts on its website abroad – targeting expat voters. This is despite the fact it has consistently denied taking pro-EU cash…

A Beeb spokesman gets in touch to confirm they did indeed run the adverts, in “error”:

“This advert appeared outside the UK as the result of a third party error and was blocked as soon as we were alerted to it. We are investigating how this happened and we are taking steps to prevent this happening in the future.”

“Third party” adverts can be filtered to avoid marketing content that is inappropriate for your organisation. Something the BBC clearly didn’t do…

Brexit: the Animated Movie

Ahead of the Brexit: The Movie premiere next week here is Brexit: The Animation. It is pretty good and was created by Piffle.

Guido would go as far as to say it is the best animation of the campaign, from either side, so far…

Campaign Report: Day 6

Leave message: Build hospitals with money meant for EU.

vote leave money

Remain message: Lingerie shops and gap-yah outfitters back remain.

entrepreneurs In

Cut through: Vote Leave’s Dominic Cummings at the Treasury Select Committee.

Leave social media count: 327,325 likes, 36,116 followers.

Remain social media count: 355,739 likes, 24,139 followers.[…] Read the rest

+ READ MORE +

Campaign Report: Day 5

Leave message: Gove makes case for Brexit, mocks Remainer’s scaremongering.

Michael Gove EU Speech

Remain message: All the smart people back Remain, including Bill Gates.

gates-euref

Cut through: Juncker’s pessimistic comments on EU meddling hit front pages.

Leave social media count: 327,040 likes, 36,012 followers.[…] Read the rest

+ READ MORE +

Campaign Report: Day 4

Leave message: Osborne admits we cannot control immigration if we stay in the EU.

Remain message: Brexit will cost each household £4,300.

image

Cut through: Osborne’s Treasury report row.

Leave social media count: 325,493 likes, 35,520 followers.

Remain social media count: 352,289 likes, 23,629 followers.[…] Read the rest

+ READ MORE +

Campaign Report: Day 2

Leave message: Spend the £350 million we send to EU on the NHS

Remain message: Establishment and international organisations all say stay in. Talk to your gran.

Cut through: Boris all channels.


Leave social media count: 322,905 likes, 34,897 followers.[…] Read the rest

+ READ MORE +

Campaign Report: Day 1

Leave message: Leave and spend the money on the NHS.

Remain message: Alistair Darling says there is no economic upside to leaving.

Leave social media count: 321,465 likes, 34,440 followers.

Remain social media count: 351,104 likes, 22,989 followers.

Cut through: Nigel Farage going to Downing Street to hand back government leaflet.[…] Read the rest

+ READ MORE +

Publisher Refuses to Deny Tweeting as Labour War Hero

Some readers may be aware of the curious case of Harry Leslie Smith, a 92 year old Labour-supporting war hero and author who is regularly published by the Mirror and the Guardian. Mr Smith’s name is attributed to a Twitter account which posts a large amount of bizarre, sometimes downright offensive material.[…] Read the rest

+ READ MORE +

Crowdfunding “Brexit the Movie”

Martin Durkin, Guido’s favourite documentary producer, has a new film project: “Brexit The Movie”. Durkin is aiming to produce a powerful, polemic, Eurosceptic equivalent of Al Gore’s “An Inconvenient Truth”. The film will strongly argue the case for Britain to leave the European Union and how this can be achieved, while also developing stronger cultural ties and trade links with both continental Europe and the rest of the world. […] Read the rest

+ READ MORE +

Labour’s Digital Revolution Will Not Be Shared

digital-tom

Tom Watson is one of the more savvy digital operators and he is promising to revolutionise Labour’s digital campaigning in this video released on YouTube. Unfortunately it has – after being up over a week – only managed to chalk up 748 views.[…] Read the rest

+ READ MORE +



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