Campaign Report: Day 6

Leave message: Build hospitals with money meant for EU.

vote leave money

Remain message: Lingerie shops and gap-yah outfitters back remain.

entrepreneurs In

Cut through: Vote Leave’s Dominic Cummings at the Treasury Select Committee.

Leave social media count: 327,325 likes, 36,116 followers.

Remain social media count: 355,739 likes, 24,139 followers.

Odds: Leave 7/4, Remain 4/7

Latest poll: Remain 49% (-3) Leave 39% (-4) (Ipsos MORI, phone). Poll of Polls is now Remain 53 (+1) Leave 47 (-1).

Campaign Report: Day 5

Leave message: Gove makes case for Brexit, mocks Remainer’s scaremongering.

Michael Gove EU Speech

Remain message: All the smart people back Remain, including Bill Gates.

gates-euref

Cut through: Juncker’s pessimistic comments on EU meddling hit front pages.

Leave social media count: 327,040 likes, 36,012 followers.

Remain social media count: 357,748 likes, 24,037 followers.

Odds: Leave 13/8, Remain 4/7

Latest poll: Remain 52% (+1) Leave 43% (-1) (ORB, phone). Poll of Polls is now Remain 52 (+1) Leave 48 (-1).

Campaign Report: Day 4

Leave message: Osborne admits we cannot control immigration if we stay in the EU.

Remain message: Brexit will cost each household £4,300.

image

Cut through: Osborne’s Treasury report row.

Leave social media count: 325,493 likes, 35,520 followers.

Remain social media count: 352,289 likes, 23,629 followers.

Odds: Leave 7/4, Remain 4/7

Latest poll: Remain 45% (-3) Leave 38% (-3) (via ComRes, phone). Poll of Polls is now Remain 51, Leave 49

Campaign Report: Day 2

Leave message: Spend the £350 million we send to EU on the NHS

Remain message: Establishment and international organisations all say stay in. Talk to your gran.

Cut through: Boris all channels.


Leave social media count: 322,905 likes, 34,897 followers.

Remain social media count: 351,405 likes, 23,227 followers.

Odds: Leave 2/1, Remain 1/2

Latest poll: ICM Leave 45%, Remain 42%

Campaign Report: Day 1

Leave message: Leave and spend the money on the NHS.

Remain message: Alistair Darling says there is no economic upside to leaving.

Leave social media count: 321,465 likes, 34,440 followers.

Remain social media count: 351,104 likes, 22,989 followers.

Cut through: Nigel Farage going to Downing Street to hand back government leaflet.

Odds: Leave 2/1, Remain 1/2

Last poll: ICM Leave 45%, Remain 42%

Publisher Refuses to Deny Tweeting as Labour War Hero

Some readers may be aware of the curious case of Harry Leslie Smith, a 92 year old Labour-supporting war hero and author who is regularly published by the Mirror and the Guardian. Mr Smith’s name is attributed to a Twitter account which posts a large amount of bizarre, sometimes downright offensive material. Over the last few weeks, many Labour supporters and tweeters have questioned whether Mr Smith is responsible for the posts, or if his account is – rather distastefully – controlled by someone else using his name.

Those who have met Mr Smith say it is impossible he controls the account.

Multiple sources in the Labour Party and elsewhere tell Guido that in fact several people have access. Sources with intimate knowledge of the account claim Mr Smith’s son is responsible for some of the tweets, as well as an agent and someone working with his publisher, Icon Books. Labour sources distance the party from the account, insisting it is nothing to do with them.

To try to get to the bottom of this rather odd tale, Guido contacted Icon Books to politely ask if anyone from the company had access to the account. Given the opportunity to deny this well-established rumour, Icon Books failed to get back to us. Instead, they rather strangely decided to leak Guido’s email online. It would be pretty grim if someone has been exploiting this 92 year-old war hero by tweeting under his name

Crowdfunding “Brexit the Movie”

Martin Durkin, Guido’s favourite documentary producer, has a new film project: “Brexit The Movie”. Durkin is aiming to produce a powerful, polemic, Eurosceptic equivalent of Al Gore’s “An Inconvenient Truth”. The film will strongly argue the case for Britain to leave the European Union and how this can be achieved, while also developing stronger cultural ties and trade links with both continental Europe and the rest of the world. The film is targeted for release in April – two months before the earliest possible EU referendum date in June – and distribution channels are expected to include theatrical exhibition, broadcast TV, DVD and the Internet. Brexit: The Movie is independent of the ‘Leave’ campaign groups. But this film can’t be made without funding – and that’s where the Kickstarter crowd-funding campaign comes in.

He’s already raised over £65,000 from individual donors, he is aiming to take the Kickstarter funding up to £100,000 and ideally up to £300,000 more. The crowdfunder runs for for just 30 days…

Back Brexit the Movie via Kickstarter.

Labour’s Digital Revolution Will Not Be Shared

digital-tom

Tom Watson is one of the more savvy digital operators and he is promising to revolutionise Labour’s digital campaigning in this video released on YouTube. Unfortunately it has – after being up over a week – only managed to chalk up 748 views. This is despite Labour’s YouTube channel having 16,279 loyal subscribers. Why?

Well it doesn’t help that the video is unlisted and  hidden from search traffic, with sharing on social media actively discouraged. Doh! Clearly the revolution will not be shared… 

Uncharacteristically Guido will offer some digital campaigning advice for free. Spend more money on targeting online advertising during campaigns. It works. Don’t rely on tweeting to your most dedicated supporters in the Twitter echo chamber. Also, this chap is right:

Hope that helps…

Lucy Allan Deletes Late Night Facebook Rant (Again)

Tory MP Lucy Allan has been under pressure since Guido revealed she doctored a constituent’s email to add a death threat. It’s fair to say she could be handling the ensuing scrutiny a little better. At around 11 pm last […]

+ READ MORE +

Scottish Labour Clutserfcuk

genertaion

The launch of the Scottish Labour party conference is going well, then. They had to remove from YouTube within minutes this new PPB urging Scots to take a “fresh look” at the party after cocking up the spelling […]

+ READ MORE +

Corbyn Weighs In to #PigGate

An unfortunate tweet for Jeremy Corbyn’s offical Twitter account to favourite this afternoon:

That is no way to talk about your ex…[…]

+ READ MORE +

In Campaign in a Legal Pickle

in campaign site

The In Campaign are advertising for a Director of Compliance to help them fulfil their regulatory and legal obligations. By the looks of things whoever takes on the job will have their work cut out.

A quick browse through their […]

+ READ MORE +



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