Gamification of the Referendum

This is either genius or crazy, perhaps both. It is completely different and undoubtedly one of the least boring political broadcasts ever. Gary and Kev convey enough information without turning off viewers. The broadcasting authorities tried to get Vote Leave to change it arguing that it was a prize competition not a political broadcast. There was however no legal or broadcasting rule that prohibited a game promotion…

Vote Leave say sign-ups are going well. A game based on Euro 2016 football targets a demographic that is usually apathetic, yet Eurosceptic. The caricature tabloid reading white van man has strong views, sound judgement and a healthy distrust of the ruling elite. This is one time when he definitely wants England out of Europe. Motivate this demographic to vote and Britain will Brexit…

BBC Admits Running Remain Adverts In “Error”

bbc ads

Yesterday, Guido reported that the BBC was running official Remain campaign adverts on its website abroad – targeting expat voters. This is despite the fact it has consistently denied taking pro-EU cash…

A Beeb spokesman gets in touch to confirm they did indeed run the adverts, in “error”:

“This advert appeared outside the UK as the result of a third party error and was blocked as soon as we were alerted to it. We are investigating how this happened and we are taking steps to prevent this happening in the future.”

“Third party” adverts can be filtered to avoid marketing content that is inappropriate for your organisation. Something the BBC clearly didn’t do…

Brexit: the Animated Movie

Ahead of the Brexit: The Movie premiere next week here is Brexit: The Animation. It is pretty good and was created by Piffle.

Guido would go as far as to say it is the best animation of the campaign, from either side, so far…

Campaign Report: Day 6

Leave message: Build hospitals with money meant for EU.

vote leave money

Remain message: Lingerie shops and gap-yah outfitters back remain.

entrepreneurs In

Cut through: Vote Leave’s Dominic Cummings at the Treasury Select Committee.

Leave social media count: 327,325 likes, 36,116 followers.

Remain social media count: 355,739 likes, 24,139 followers.

Odds: Leave 7/4, Remain 4/7

Latest poll: Remain 49% (-3) Leave 39% (-4) (Ipsos MORI, phone). Poll of Polls is now Remain 53 (+1) Leave 47 (-1).

Campaign Report: Day 5

Leave message: Gove makes case for Brexit, mocks Remainer’s scaremongering.

Michael Gove EU Speech

Remain message: All the smart people back Remain, including Bill Gates.

gates-euref

Cut through: Juncker’s pessimistic comments on EU meddling hit front pages.

Leave social media count: 327,040 likes, 36,012 followers.

Remain social media count: 357,748 likes, 24,037 followers.

Odds: Leave 13/8, Remain 4/7

Latest poll: Remain 52% (+1) Leave 43% (-1) (ORB, phone). Poll of Polls is now Remain 52 (+1) Leave 48 (-1).

Campaign Report: Day 4

Leave message: Osborne admits we cannot control immigration if we stay in the EU.

Remain message: Brexit will cost each household £4,300.

image

Cut through: Osborne’s Treasury report row.

Leave social media count: 325,493 likes, 35,520 followers.

Remain social media count: 352,289 likes, 23,629 followers.

Odds: Leave 7/4, Remain 4/7

Latest poll: Remain 45% (-3) Leave 38% (-3) (via ComRes, phone). Poll of Polls is now Remain 51, Leave 49

Campaign Report: Day 2

Leave message: Spend the £350 million we send to EU on the NHS

Remain message: Establishment and international organisations all say stay in. Talk to your gran.

Cut through: Boris all channels.


Leave social media count: 322,905 likes, 34,897 followers.

Remain social media count: 351,405 likes, 23,227 followers.

Odds: Leave 2/1, Remain 1/2

Latest poll: ICM Leave 45%, Remain 42%

Campaign Report: Day 1

Leave message: Leave and spend the money on the NHS.

Remain message: Alistair Darling says there is no economic upside to leaving.

Leave social media count: 321,465 likes, 34,440 followers.

Remain social media count: 351,104 likes, 22,989 followers.

Cut through: Nigel Farage going to Downing Street to hand back government leaflet.

Odds: Leave 2/1, Remain 1/2

Last poll: ICM Leave 45%, Remain 42%

Publisher Refuses to Deny Tweeting as Labour War Hero

Some readers may be aware of the curious case of Harry Leslie Smith, a 92 year old Labour-supporting war hero and author who is regularly published by the Mirror and the Guardian. Mr Smith’s name is attributed to a Twitter account which posts a large amount of bizarre, sometimes downright offensive material.[…]

+ READ MORE +

Crowdfunding “Brexit the Movie”

Martin Durkin, Guido’s favourite documentary producer, has a new film project: “Brexit The Movie”. Durkin is aiming to produce a powerful, polemic, Eurosceptic equivalent of Al Gore’s “An Inconvenient Truth”. The film will strongly argue the case for Britain to leave the European Union and how this can be achieved, while also developing stronger cultural ties and trade links with both continental Europe and the rest of the world. […]

+ READ MORE +

Labour’s Digital Revolution Will Not Be Shared

digital-tom

Tom Watson is one of the more savvy digital operators and he is promising to revolutionise Labour’s digital campaigning in this video released on YouTube. Unfortunately it has – after being up over a week – only managed to chalk up 748 views.[…]

+ READ MORE +

Lucy Allan Deletes Late Night Facebook Rant (Again)

Tory MP Lucy Allan has been under pressure since Guido revealed she doctored a constituent’s email to add a death threat. It’s fair to say she could be handling the ensuing scrutiny a little better. At around 11 pm last night she posted this regrettable status update on Facebook, making a series of allegations against local councillors and dramatically concluding: “It was never about me.[…]

+ READ MORE +

Scottish Labour Clutserfcuk

genertaion

The launch of the Scottish Labour party conference is going well, then. They had to remove from YouTube within minutes this new PPB urging Scots to take a “fresh look” at the party after cocking up the spelling of the giant word in the middle of the screen. […]

+ READ MORE +

Corbyn Weighs In to #PigGate

An unfortunate tweet for Jeremy Corbyn’s offical Twitter account to favourite this afternoon:

That is no way to talk about your ex…[…]

+ READ MORE +

In Campaign in a Legal Pickle

in campaign site

The In Campaign are advertising for a Director of Compliance to help them fulfil their regulatory and legal obligations. By the looks of things whoever takes on the job will have their work cut out.

A quick browse through their new website reveals that they are collecting internet cookies but are not declaring that they are doing so. […]

+ READ MORE +

Cooper’s Cross-Party Migrant Message to MPs: “Take a Selfie”

Yvette Cooper has responded to Andy Burnham weaponising the refugee crisis by writing to every single MP, telling them the situation “transcends party politics and the Labour Party leadership election”. See what she did there…

Yvette’s bold cross-party pitch?

“We are writing to you now to encourage you to… Take a selfie with a #refugeeswelcome banner and put it on Twitter and Facebook, encouraging others to do the same.”

Such leadership.[…]

+ READ MORE +



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