Wednesday, November 13, 2013

Google Sells More Advertising Than Newspapers & Magazines

google-v-print

These numbers courtesy of Henry Blodget show the impact Google has had on the advertising world in the last 10 years. Two observations: Google this year will sell more advertising than magazines ever have, newspapers were ripping off advertisers who were wasting their money – there was a truth in the old saying that “half the advertising spend was wasted, we just don’t know which half”. Now Google lets relevant advertisers target the right customer. Although these numbers are from the U.S., the rest of the world is following closely behind…


Seen Elsewhere

What the Final Polls Tell Us | UK Polling Report
David Cameron’s Draft Resignation Letter | Speccie
Labour HQ to Be Demolished | Asa Bennett
Dirty Politics is a Good Thing | Harry Cole
Media Fear and Loathing in Scotland, Labour Next | Owen Jones
UK Top 10 Influencer Political Blogs | Cision
Redwood Exposes Constitutional Vandalism | Nick Wood
No Campaign Has Been Inept | Mail
PM Faces Friday Bloodbath | Mail
Will Miliband Bottle English Devolution? | Mary Riddell
Why Pollsters Could Be Wrong | John McDermott


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