Marr’s production people are more persistent at pestering Guido than Marr himself is with his guests. Nevertheless Guido declined their invitations. So you’ll just have to make do tomorrow with Iain Dale on their political blogging special.

Strangely they turned down Guido’s generous counter-offer to direct and produce a 5 minute look at why the Lobby/BBC lets us down, and how bloggers are performing a necessary service to democracy.

Guido suspects that they would much rather record and edit the footage to fit their agenda. Guido would rather “frame” them.

Some journalists are trying to make sense of what is happening here, as blogging Davids take the story along ahead of media Goliaths. The best book on the subject is An Army of Davids, subtitled “How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths”, by Glenn Reynolds. This is the 21st century, the days of media conglomerates making the news in a top-down Fordist fashion are over. Boutique news sources will proliferate.The “news” is no longer what Paxman says it is, the news is whatever is disseminated to a wide audience, Big Media is going to be disintermediated when it falls down because technology has drastically reduced the cost of dissemination. Failing to hold our political class to account is thefailing of Big Media in Britain.If Prescott was a soap-star on a second-rate TV show he would have had more scrutiny of his sleazy affairs than he has had to date.

Does the media have it’s priorities right?