Bitch Bitching or Briefing Brownies?

Fink thinks Rosa Prince has blogged for the Telegraph a clever bit of speculation about Shaun Woodward’s limited career prospects. Kevin Maguire has been given the same steer from a Brownie as his former Mirror stablemate Rosa, so perhaps there is something in it other than “clever speculation”.

As Lobbybore asks in this blog’s comments, is the speculation actually firmly based on briefing, “or is the post from the Telegraph blog from dopey Rosa Prince motivated by malice? She used to slave away under the Mirror’s political editor Oonagh Blackman who now works as, you guessed it, a special adviser to Mr Woodward!” Guido would like to think it based on both bitching and briefing…

Incidentally, Guido lived for a few happy bachelor years in a luxury riverside apartment complex opposite parliament, the neighbours included spooks from Thames House opposite, Carol Vorderman, richer parliamentarians and security conscious Russians. Guido’s smugness with his panoramic pussy pad was dented when he discovered that the Woodwards had an apartment in the complex just for their butler, who serviced their £5 million penthouse duplex above him.

Blogging Brogan Applauds Disgraced Blunkett

Benedict Brogan on his blog quotes approvingly the disgraced Blunkett giving a speech to the assembled hordes of the Dead-Tree-Press at the What the Papers Say awards shindig. “Bloggers sometimes but rarely know what they are talking about, sometimes but rarely talk sense.” “Hear hear” says Brogan of the always sensible Daily Mail.

To get this into the proper perspective one should know that David Blunkett told the head of the Prison Service to call in the Army and “machine-gun” rioting inmates to regain control of a jail in 2002. Martin Narey, then director general, said the then Home Secretary told him he did not care about possible deaths during bids to retake Lincoln prison. This was at a time when the Daily Mail was lauding him as a great Home Secretary, but before he was exposed (by the Daily Mail) for fathering a son with another man’s wife, fiddling his expenses and fast-tracking for his mistress her nanny’s visa. All covered in detail on this blog…

Bye Bye Westmonster, Hello Whirlwind

We say farewell to Sadie at Westmonster. Her star shone bright briefly before Guido saw her off. Whatever happened to the Honourable Fiend?
We now say hello to another girly political gossip from the Westminster Whirlwind (a.k.a. Katy Taylor-Richards). Her new blog for the Express this week takes a look at some of Dessie Swayne’s moves.

They do say write about what you know…

Et Tu Maguire

Things must be really bad, Kevin Maguire is now channelling Guido and putting his pseudo-working-class boot in

…cheap stunts like shamefully pouring tea for Maggie Thatcher [don’t] look so clever when you’re in trouble and desperate for friends. Fair-weather right-wingers Brown wooed are long gone, firm backers he recklessly took for granted no longer prepared to give him the benefit of the doubt. Brown will pay dearly for repeating Tony Blair’s mistake, neglecting Labour’s core while pegging his big tent on the shifting sands of floating voters. A premier who unwisely blew then blew some more into an election bubble that burst his authority, looks dangerously clueless now the going’s got tough… Can you think of three good things to say at the moment about Brown’s Government? No, me neither.

Might be nearly time to back Labour at the bookies…

Stat-Porn : Give Guido the Crown Back Iain

Normal service has returned, Guido has got the crown back from Iain, with 305,624 unique visitors making 423,598 page loads last month. More people visited Guido than any other comparable political website.

The biggest referrers are (in order) Iain, ConservativeHome and PoliticalBetting. As Big Media becomes more blog-centric it is interesting to see how they are faring comparatively – it implies their relative traffic. The BBC is the biggest source of Big Media traffic from their politics pages and the Newsnight site. They are followed by the Times and the Speccie courtesy of Comment Central and Coffee House.

This suggests that Ben Brogan, Sky’s Boulton & Co and the Telegraph political blogs are critical but not box office successes – yet. For what it is worth, Guido suspects the Telegraph is making the same mistake that the Guardian made with CiF – too many bloggers. Successful blogs need strong personalities and a clear voice. Readers faced with multiple authors and too many choices of variable and unknown quality decide to click on what they know best, rather than waste time clicking on the unknown. There is a time cost to information overload even when “comment is free”.

The other pressing question is, are these blogs commerically sensible? Paying journalists to write on low traffic blogs is not a commercially sustainable model. Politics is not popular outside the political elite, far more people watch Sky Sports than Sky News, Murdoch runs the latter as a loss leader. With losses at the Guardian, Telegraph and Indy’s online operations continuing to mount without end, the penny will drop with proprietors eventually. Big Media can do it, can do it well even, but who will pay the elephant to dance?

On that note, Guido would like to thank his advertisers this month for their support and contribution to profits.

Amazon – The Bumper Book of Labour Sleaze will fit in a Christmas stocking.
Anne Summers – Get your sexy Christmas stockings, and something for her as well.
Argos Online – They deliver toys.
Backlash – Kinky libertarians.
Betfair – Clegg or Huhne? Place your bets.
18 Doughty Street – See you next year in your new form.
eBay – For everything.
Hamleys – Forgotten that present for your Godchild?
La Senza – Christmas is coming.
Laithwaites – Booze to the door.
Lastminute – Go Ski, go Caribbean.
Norwich Union – Socially responsible, unlike Guido.
Total Recall – That Alastair Darling ad was the best of the month.
War on Want – Have a right on, ethical winter festival.
Westminster Live – Studios overlooking Parliament.

To advertise on this and many other fine political sites contact MessageSpace.co.uk on 020 7107 2280.

Sun’s Clever Trevor Now Predicts Brownies Doomed

Trevor Kavanagh is the sage of Wapping. Today his regular Monday Sun column says definitively
“Gordon will never govern in his own right as an elected Prime Minister.”

Trevor Kavanagh appears to have done an about turn. Cast your mind back a few months (Monday, July 23rd) Kavanagh told us equally confidently that

“Gordon Brown is going to win—and win big. In the process he will likely set Labour up for a fifth term and 20 unbroken years of socialism.

Guido suspects that Mystic Meg’s job on the Sun is safe…

Now Indy Plagiarises Entire Blog Concept

Guido has just noticed that the Indy has a new blog, Open House. The distinctively chocolate coloured blog has a certain familiarity about it, running a daily “pick of the commentators”. It is early days but it must be somewhat disappointing that the posts are comment free. Post after post has “0 Comments”. Clearly nobody is reading the blog.

Why should they? The Open House blog is a complete rip-off of the format of Danny Finkelstein’s Comment Central blog, which lists comment from The Times and then comment from other papers. His team do it somewhat better and more comprehensively, which might explain why one of their posts got 1000 comments. The Indy is really going through a poor patch, cutting ‘n pasting government press releases for the front cover and stealing ideas from rivals which it then executes inferiorly. Sad…

Not Clever, Not Confident

Sir Michael White @ 10.06 on the Guardian website
Did you hear Admiral Lord West, GB’s newly-recruited security minister on Radio 4’s Today, scene-setting for the PM’s security statement to MPs? He is supposed to be an amateur politician, a refugee from the hearties at the MoD. Yet he was clever and confident. He ducked all the tricky questions without sounding naff or cross, and he said he wasn’t yet persuaded of the need to extend the 28-day pre-charge detention option.

Turned out to be a little less “clever and confident” later in the day didn’t he? He was very quickly persuaded…

Dacre’s last Days?

Paul Dacre has been off work for the last three weeks with “gastric flu” (trans. his heart condition is playing up). In fact his absences this year have been numerous. Rumours are flying around that the dark days of

[…]

+ READ MORE +

New Media versus Old Media

The news that the Telegraph lost £10m last year encourages Guido to believe that in the coming years the truth will slowly dawn on loss making media moguls. Comment is just a click away. Good quality comment is free of

[…]

+ READ MORE +

Stephen Glover was one of the founders of the Indy and he still writes a weekly media column for the paper. All credit to him for this morning in his column covering and criticising the editor of the paper for

[…]

+ READ MORE +

Dacre Officially Enters Gordon’s Tent

In what many think is designed to provide Dacre with a “public service” excuse for his peerage, Gordon has appointed him to oversee a review of the 30 Year Secrecy Rule.

Dacre’s other public services; warning the public about gypsies,

[…]

+ READ MORE +



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