Since there will be a lot of Whitehall geeks attending maybe Guido will find out why his blog is blocked in some parts of Whitehall for lower grades and not for higher Civil Service grades. Is it because they are scared of leaks or just people monging about on the blog all day?
Guido will be discouraging the eVisionaries from doing things that should be done by the private sector and encouraging them to be open and realistic. Spending millions on sites that no one visits is never a good idea…
Guido is sceptical about multi-authored blogs. They have to have a tight-focus to be successful. Waffling about anything and everything doesn’t work. Good luck, but Guido is reaching info overload…
The two most popular posts of the year were both video posts, something Guido will be trying to do more of this year. Expect a few GuyNews.TV specials…
*Strictly speaking, for the bore who always brings up the same point, individual computers.
Over a thousand articles were posted on the blog in 2007, here are just a few that provoked and amused:
In contrast as an experiment (after discovering that they were using payroll astro-turfers) Guido has been joining Downing Street Ministerial webchats on and off for months and posting polite pointed but critical questions to the likes of Ed Balls and other ministers. Not once has a single question got through, yet Guido can post critical comments on the Iranian president’s blog freely.
The biggest referrers are (in order) Iain, ConservativeHome and PoliticalBetting. As Big Media becomes more blog-centric it is interesting to see how they are faring comparatively – it implies their relative traffic. The BBC is the biggest source of Big Media traffic from their politics pages and the Newsnight site. They are followed by the Times and the Speccie courtesy of Comment Central and Coffee House.
This suggests that Ben Brogan, Sky’s Boulton & Co and the Telegraph political blogs are critical but not box office successes – yet. For what it is worth, Guido suspects the Telegraph is making the same mistake that the Guardian made with CiF – too many bloggers. Successful blogs need strong personalities and a clear voice. Readers faced with multiple authors and too many choices of variable and unknown quality decide to click on what they know best, rather than waste time clicking on the unknown. There is a time cost to information overload even when “comment is free”.
The other pressing question is, are these blogs commerically sensible? Paying journalists to write on low traffic blogs is not a commercially sustainable model. Politics is not popular outside the political elite, far more people watch Sky Sports than Sky News, Murdoch runs the latter as a loss leader. With losses at the Guardian, Telegraph and Indy’s online operations continuing to mount without end, the penny will drop with proprietors eventually. Big Media can do it, can do it well even, but who will pay the elephant to dance?
On that note, Guido would like to thank his advertisers this month for their support and contribution to profits.
Amazon – The Bumper Book of Labour Sleaze will fit in a Christmas stocking.
Anne Summers – Get your sexy Christmas stockings, and something for her as well.
Argos Online – They deliver toys.
Backlash – Kinky libertarians.
Betfair – Clegg or Huhne? Place your bets.
18 Doughty Street – See you next year in your new form.
eBay – For everything.
Hamleys – Forgotten that present for your Godchild?
La Senza – Christmas is coming.
Laithwaites – Booze to the door.
Lastminute – Go Ski, go Caribbean.
Norwich Union – Socially responsible, unlike Guido.
Total Recall – That Alastair Darling ad was the best of the month.
War on Want – Have a right on, ethical winter festival.
Westminster Live – Studios overlooking Parliament.
To advertise on this and many other fine political sites contact MessageSpace.co.uk on 020 7107 2280.
It has been nice to see Vince Cable openly attacking the leader of another party, as opposed to attacking his own for the last few year(s). According to GMTV he has the ambition to dance on Strictly Come Dancing, expect to see Bruce Forsyth staggering with a stab wound soon…
It has also been great fun to see Yates (and Guido) get a second round of Labour funding sleaze to go after. This time with a bit of luck somebody will do time. It is fascinating to see it being blamed on Levy and Blair by Labour MPs. Labour MPs who only a few months ago were denying Levy and Blair were guilty of any wrong doing.
Enjoyed the new Telegraph blogs, one of which bemoaned “where are the bloggers on Donorgate?“, before elsewhere cutting and pasting Guido’s copy of that Wendy letter without attribution. You saw it here first, there later, so the answer to their question is, “ahead of the Telegraph”.
Mad Mel and others now talk darkly of anti-semitism. When Guido was kicking Prescott when he was down it was blamed on class snobbery, mocking Melissa Kite was misogyny – so what was Guido guilty of when he was slagging Blair? Sorry, in reality Guido is an equal opportunities piss taker.
Predictions for next week; more people will be discovered to have been “in the know”, therefore more people will have been part of a cover-up, we will re-focus on the fact that at £30 billion and rising the taxpayers are in for £1,000 each to Northern Rock as the property market goes south. Can it really get any worse for Brown next week? It will if Guido has a hand in it…
Dale will be chuffed that he has smashed Guido traffic-wise this month as a result of all his top lists linkages. Guido had a mere 364,825 pageloads from 279,709 unique visitors. Dale is clearly trying too hard – Guido will still not be working the weekends regardless.
UPDATE : Sam Coates brags that ConservativeHome had 697,797 page views from 298,834 unique visitors, Iain that he had 519,104 from 276,072, the obssessive anoraks at Mike Smithson’s PoliticalBetting.com re-loaded 1,560,751 times from an undisclosed number of visitors. Guido would guess that would be from a similar quarter-of-a-million or so individual visitors. No willy waving yet from the other big swinging dicks of the political blogosphere, Slugger and Anthony Wells of Polling Report or any of the main left-of-centre political bloggers. Would be very interesting to know how Boulton & Co, Danny Finkelstein and Ben Brogan measure up with the backing of their Big Media sites behind them…
UPATE II : Da Fink has exposed himself to Guido – Comment Central had 303,047 page views from 176,015 unique visitors. His biggest post this month was about Richard Dawkins and the Jews.
John Humphrys Admits Skewed BBC Coverage | David Keighley
3 Types of UKIP Race Row | Alex Wickham
Don’t Vote For David Cameron | Tim Montgomerie
Ho, Ho, Ho, I Was Right, Cameron and Clegg Wrong | John Rentoul
May is Gordon Brown in Kitten Heels | Damian McBride
Chris Bryant Threatened to Resign Over Immigration Policy | Mail
2000 Year Study Shows European Summer Temp Decline | WUWT
Ed Miliband is the Basil Fawlty of Politics | Jason Cowley
Cameron and Miliband: Villains of the Year | Sun
Guardian Looks Outside North London For New Editor | Media Guido
Oxfam Rapped For Political Bias | Telegraph
Mandy Rice-Davies (R.I.P.) on Lord Astor’s denial of their affair….
“Well he would, wouldn’t he?”