“PR Week can reveal that the Labour Party is exploring plans for an online rapid rebuttal unit, designed to kill off damaging stories circulating in the blogosphere. Former lobbyist Derek Draper will oversee the initiative, having recently been called in by Labour’s general secretary to advise on how the party can communicate its message. Labour strategists are keen to respond to the growing influence of right-wing blogs. The eventual system could resemble a modern-day version of Labour’s famous Excalibur unit, which was successfully used to kill negative stories by Tory-supporting newspapers in the run-up to the 1997 general election.”
It has long been Guido’s central proposition that unlike the Lobby and broadcast journalists in particular, Guido cannot be spun or manipulated by the promise of titbits from the party machines. Not needing access or talking heads to interview, the party machines have no sanction or lure with which to control Guido’s output. When Gordon became party leader there was a concerted effort to astro-turf the comments here, and on ConservativeHome
with “I’m a lifelong Tory but Gordon is better than Cameron blah blah blah”
. It was comically transparent that the comments were completely bogus. Guido simply pressed the delete button.
The reason most left-wing blogs are unsuccessful is because they are boring and crap. Draper is not going to change that fundamental truth.