The Cameroonies are set against negatively attacking Gordon’s character and personality. They want to concentrate on policy and present an optimistic “change” agenda. Ordinary people are not interested in the details of policy wonkery, they just think there is something creepy about Gordon. Tapping into and co-opting that sense of unease is a key component of a comprehensive strategy to defeat Brown. If Coulson can navigate the somewhat dysfunctional CCHQ environment, he might be the man to formulate and project that media strategy. Once Gordon takes over his people will aggressively target Cameron with a negative class-based attack. To borrow a cricketing metaphor; the Tories will need to bowl bodyline. Coulson is a player, not a gentlemen, he could be their Larwood, they have far too many Jardines already.
UPDATE : Benedict Brogan reckons Andy is on £400,000-a-year.
*Dale got the scoop on the Dead-Tree-Press.