Gamification of the Referendum

This is either genius or crazy, perhaps both. It is completely different and undoubtedly one of the least boring political broadcasts ever. Gary and Kev convey enough information without turning off viewers. The broadcasting authorities tried to get Vote Leave to change it arguing that it was a prize competition not a political broadcast. There was however no legal or broadcasting rule that prohibited a game promotion…

Vote Leave say sign-ups are going well. A game based on Euro 2016 football targets a demographic that is usually apathetic, yet Eurosceptic. The caricature tabloid reading white van man has strong views, sound judgement and a healthy distrust of the ruling elite. This is one time when he definitely wants England out of Europe. Motivate this demographic to vote and Britain will Brexit…




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