5 Times BuzzFeed Featured Jack Wills

BUZZFEED jack wills

The federasts at BuzzFeed love to trumpet their trendy appeal to a higher ethical code. Even in the age of aggressive native marketing and advertorials, BuzzFeed has promised to never run stories about ads it’s being paid for:

“Appreciation buzz posts celebrating a fun or cool ad are fine, as are posts critical of ads — but that content should not be about ads BuzzFeed’s business side has created.”

That’s all well and good, especially as doing so could be in breach of EU directive 2005/29/EC, which places a firm ban on “Using editorial content in the media to promote a product where a trader has paid for the promotion without making that clear in the content” – in other words, advertorials which don’t carry a “sponsored” or “advert” heading.

BuzzFeed has so far run five stories featuring the Jack Wills brand, purely as an act of “celebrating a fun or cool ad”. Here are our fave snaps from them:

1. Those totes-beaut hoodies.

jack wills hoody

2. That fetch Jack Wills in Cheshire

cheshire jack wills

3. …and that even fetcher one in Surrey.

jack wills surrey

4. Got to love those JW scents.

jack wills spray

5. And last but not least, all those steamy Jack Wills models wearing Jack Wills clothes.

BUZZFEED jack wills models

After asking BuzzFeed a spokesman was quick to tell Guido there was no commercial relationship between the trendy site and clothing company – after all, they’ve fallen foul of native advertising laws before on articles by “Brand Publishers”. You won’t believe what BuzzFeed’s shareholders must think about running (unpaid?) advertorials…

UPDATE: UK editor Janine Gibson tweets in response ‘In the words of Tina Fey: “Nope. Not product placement. That’s just the kind of revenue creating geniuses we are.”‘




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Croydon Labour delegate Edie Fairservice tells the Labour Party Conference:

“Do not share platforms with Assadists, and that includes Russian and Iranian state broadcasters”

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

I SCHEMED A SCHEME I SCHEMED A SCHEME
Watch Glitter Balls Watch Glitter Balls
Did Boris Really Want Brexit? Did Boris Really Want Brexit?
Ken Interviewed, Doesn’t Mention Hitler Ken Interviewed, Doesn’t Mention Hitler
Chuka’s Single Market flip-flop Chuka’s Single Market flip-flop
LABOUR HQ PURGE FEARS LABOUR HQ PURGE FEARS
Carter Ruck Deleting Brooks Newmark Sext Pics Carter Ruck Deleting Brooks Newmark Sext Pics
Mandelson Aide Funding Owen Smith Mandelson Aide Funding Owen Smith
OILY WANTED CORBYN TO GO ON OILY WANTED CORBYN TO GO ON
Hinkley: Forseeable Financial Fiasco Hinkley: Forseeable Financial Fiasco
Baroness Shami(less) Baroness Shami(less)
Just How Totes Posh Is Stella Creasy? Just How Totes Posh Is Stella Creasy?
Thornberry “Sky Sexism” Meltdown Thornberry “Sky Sexism” Meltdown
WATCH HILLARY DROP WATCH HILLARY DROP
PMQs Sketch PMQs Sketch
Vaz Broke Law Vaz Broke Law
Vaz On Front Pages Vaz On Front Pages
71% OF ECONOMISTS WILL BE PROVED WRONG ABOUT BREXIT 71% OF ECONOMISTS WILL BE PROVED WRONG ABOUT BREXIT
KAY BURLEY TELLS OWEN SMITH: “YOU’RE TOAST” KAY BURLEY TELLS OWEN SMITH: “YOU’RE TOAST”
PIERS MORGAN REFUSES TO DENY AFFAIR PIERS MORGAN REFUSES TO DENY AFFAIR