Leave message: Turkey joining the EU will strain the NHS.

Remain message: Treasury report warns of recession upon Brexit.

Cut through: Brexit recession figures bashed by Sturgeon and Boris.

Leave social media count: 400,404 likes, 44,595 followers.

Remain social media count: 413,164 likes, 29,611 followers.

Odds: Remain 1/6 Leave 7/2

Latest poll: Remain 44% (-8), Leave 40% (-1) (Opinium, online). Poll of Polls is now Remain 54% (-1), Leave 46% (+1).