Leave message: Single Market has failed British exporters.

Remain message: PM thinks leaving would be a “national error”.

Cut through: Osborne, Cable and Balls team up to back Remain.

Leave social media count: 370,883 likes, 42,004 followers.

Remain social media count: 398,784 likes, 28,175 followers.

Odds: Remain 2/7 Leave 13/5

Latest poll: Remain 43% (-1), Leave 47% (+1) (ICM, online); Remain 47% (-1), Leave 39% (-2) (ICM, Phone). Poll of Polls is now Remain 50%, Leave 50%.