Leave message: Build hospitals with money meant for EU.

Remain message: Lingerie shops and gap-yah outfitters back remain.

Cut through: Vote Leave’s Dominic Cummings at the Treasury Select Committee.

Leave social media count: 327,325 likes, 36,116 followers.

Remain social media count: 355,739 likes, 24,139 followers.

Odds: Leave 7/4, Remain 4/7

Latest poll: Remain 49% (-3) Leave 39% (-4) (Ipsos MORI, phone). Poll of Polls is now Remain 53 (+1) Leave 47 (-1).