Louise Mensch is being tight-lipped about her new Heat Street venture beyond that she has hired Miles Goslett as UK news editor and Noah Kotch. The News Corp. backed project will, we are told, be centre-right “libertarian” and provocative with “no safe spaces”. Guido’s sources in New York tell him that Louise’s face pops up on the Wall Street Journal’s big screens off one-side of the newsroom when she video conferences with their digital innovation team.  Is Mensch launching a right-of-centre Huffington Post?

Last Tuesday Dow Jones & Company, Inc. registered the Heat.St domain. Guido wishes Louise the best of luck, competition is always good for the reading general public and the political commentary space is a crowded highly competitive one. News Corp. is trying – with some difficulty – to re-configure for the digital future on both sides of the Atlantic. The Guardian shows that big newsrooms can make a high cost, high quality digital product. What is much harder is making a profit…