This week the Guardian ran a withering article by Martin McNulty about the new Apple Watch. In it McNulty accuses Apple of losing all credibility, likens the watch to the much-maligned Bluetooth headset and concludes by assuring readers that Steve Jobs would basically be turning in his grave.

So, who is this Martin McNulty? He’s the chief executive of marketing companies Forward3D and Locaria, whose clients include Kering, the owner of luxury watch manufacturers Ulysse Nardin, Jean Richard and Girard-Perregaux.

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