Miliband might have thought he was on safe ground at the Mirror’s Pride of Britain awards last night, but he still ended up cringing in front of all his close friends like Yvette Cooper, Douglas Alexander and Ed Balls.

Sitting amongst an audience of hundreds of volunteers and media types, along with the PM, Ed did not appear to enjoy Carol Vorderman’s introduction. Welcoming them both, the sexy maths minx quipped something along the lines of: “Good job I had an autocue for that bit. Might be a lesson for you there Ed.” To make matters worse for Miliband, the largely non-political audience of celebs seemed to get it and loved it. Guido understands that collective wincing to be known as ‘cut through’.