Meet Aled Jones, 20 year-old namesake of your mum’s favourite Welsh ex-choirboy and star of this pre-election Labour campaign video:

Aled shares the heart-warming story of his humble beginnings, how he grew up on his family’s sheep farm in rural Wales, and why “I’m Labour because I believe in a society where no one falls behind”. But Aled’s meek backstory isn’t all it seems.

What Labour don’t tell us is their new poster boy is actually a law student at Oxford, co-chair of Oxford University Labour Club and former intern for several Labour politicians. Presumably his commitment to “a society where wealth doesn’t just trickle down from the top” stems from his experience working for Shell oil company and Magic Circle law firm Slaughter and May. And, like any aspiring socialist, he also has a penchant for champagne and white tie:

The revolution is safe in Aled’s hands…