Labour’s slogan for the summer really runs off the tongue:

“The Choice – The Labour future / The Tory threat”.

Of its eight words, three of them are “the”. Catchy.

Worse still, the party has now deleted a tweet plugging another new slogan to accompany Ed Balls’s speech on the economy:

“A choice between a Labour plan to make Britain better off and fairer for the future or more of the same from the same old Tories.”

Tough on punctuation, tough on the causes of punctuation. 

Could they have come up with anything clunkier than “make Britain better off and fairer”? It has a grand total of 2 ‘a’s, 3 ‘the’s, 2 ‘same’s, an ‘of’, an ‘off’, a ‘for’, a ‘to’ and a ‘from’. It is supposed to clarify “the choice” between Labour and the Tories, yet you have to read it three times before you can work out where the praise for Labour ends, and the criticism of the Tories begins. Britain can do better than this…