June 30th, 2014

Guido Refresh: Avatar Rebrand Design Brief

The Guido Fawkes Blog avatar is widely recognised and seen by readers millions of times every month, he is a cheeky chappy with a big mischievous smile. After 10 years use by the blog it is time he was updated. Confusingly he is based on Errol Flynn’s portrayal of Robin Hood – or at least the poster version of him:


The new avatars will be seen millions of times every month, the cheeky chappy grin, humour and friendliness of the image is a part of the success of the blog. We want a clean, cool modernisation that is an evolutionary change rather than a jarring revolution. We have high expectations and we will pay a commercial rate for the work.

More information on the brief and contact details can be found here.


  1. 1
    Yeah Yeah says:

    Same as Viz – glossier look, crapper content.

  2. 2
    Shitbag Sanders says:

    Rolf Harris has a bit of time on his hands and he is well used to sucking up to establishment figures just like Guido does every fucking day.

  3. 3
    Genghiz the kahn says:

    Mr Rolf Harris is looking for some work.

  4. 4
    Anonymous says:

    why redesign
    It will not increase readership.

    Using a true case study, the Pru in the 80’s, “it is such a well recognized logo that changing it may decrease sales”. P.S we still want our fee

  5. 5
    Franz Ferdinand says:

    Did someone hear a bang?

  6. 6
    Gooey Blob says:

    Glossier look, crapper content sounds like a Labour manifesto. That’s if they even bother with one next year. No ideas, no attempt to appeal to the middle classes or aspirational working classes and a front bench with several unelectables. Those polls don’t look good and they aren’t going to move in Ed’s favour as the election approaches.

  7. 7
    Lord Blair of Tonyphoney says:

    This means war!

  8. 8
    Cwispy pants Bwyant says:

    Is this a nod to bum banditry ?

  9. 9
    Gordon McBreath says:

    I’m the man from the poo

  10. 10
    Ed Twelvety Balls says:

    We gave Ed Miliband a bottle of whisky and a revolver and sent him to his study. Ten minutes later there was a bang and we all rushed in. He hadn’t touched the whisky and had accidentally shot himself in the foot.

  11. 11
    Bill Quango MP says:

    Errol was thought to swing both ways.
    Which in my opinion is just plain greedy

  12. 12
    tony bliar esquire says:

    Use my face please, I can do sincere, honest, sad,smarmy, creepy, and I have a portrait in the attic under wraps !

  13. 13
    Director of Broadmoor says:


    Patient 666 has escaped again and gotten on the staff computer!

  14. 14
    Jean Claude Drunkard says:

    The Pound is higher against the dollar; looks like foreign investors thing BREXIT is a great idea.

  15. 15
    Bill Quango MP says:

    Was he ‘going over the top’ again?

    He does go on a bit that one..Probably his intellectual side..

  16. 16
    Tony Blair, actor. says:

    what role am I playing now.

  17. 17
    Axe The Telly Tax & Religion & Kill All Eco-loons says:


    10 months of an improving economy to come and Miliband isn’t going to get any less weird and Ed Balls’ face isn’t going to get any less punchable :-)

  18. 18
    SLOTGOB says:

    £ 10,000.00 per day. Plus VAT. Payable in cash. Oh, and a free use of your villa twice a year and some discount shopping thrown in every week.

  19. 19
    Lord Blair of Tonyphoney says:

    Our International treaty as best mate of the United States of America means we must invade wherever America invades.

    I was right to invade Iraq and I was right to never apologise for invading Iraq.

    Now ..lets give those Huns a good kicking .. Forward! Forward to Berlin!

  20. 20
    mattburf says:

    Max Headroom for Newsroom Guido. Sorted!

  21. 21
    The Loony Left says:

    There’s a limitless supply of houses, of course. Help yourself to all the money you want from the English Taxpayers.

  22. 22
    Ed 'fliperty' Balls says:

    At least I can get a face lift. What can Wallace do? Have a personality transplant?

  23. 23
    jgm2 says:

    Is this your way of firing ‘Rich and Mark’?

  24. 24
    The Tit in No. 10 says:

    Be honest! – my strategy works! You’ll next be clamouring for me to keep GB in the EUSSR!

    Trust me! – I know where my best interests lie!

  25. 25
    Mitch says:

    At least we can tell who these drawings are of..

  26. 26
    Casting Director says:

    Shovelling Shit – something that befits your elevated self-importance.

  27. 27
    Bill Quango MP says:

    Yes..agree…Let’s stop pissing about and just hand in our notice.
    give them 6 weeks to find a replacement..we’ll even help them write the advert.

    The European union is seeking an experienced, progressive, rich country that wants to fund other European nations overspending habits.

    A keen interest in federalisation is essential as is a desire to integrate existing democratic parliaments and tax arrangements with the European Parliament and bank.

    No business experience is necessary but a keen interest in pointless bureaucracy and manipulating elections would be an advantage. Knowledge of Microsoft word an advantage as is the ability to speak French or German.

    Extensive and lucrative package with plenty of travel and a full expense account available to the right leader who can talk his nation into joining the Euro.

    Previous applicants need not apply
    {that means you Turkey}

  28. 28
    Max Headroom says:

    De..De.De…de….de..d.d.d.d.d.d.d.d.d.d….Dooooon’t even mention my name

  29. 29
    Yah, Yah, I'm running the Gheedough account now, yah says:

    “a clean, cool modernisation that is an evolutionary change”

    Oh fuck off for fuck’s sake you red-braced London Ponce.

    Alternatively, can’t you just turn round and ask whoever’s sat next to you at the bar in Westmisnter snorting coke right now? He’s bound to be a ball-less parasitical public-school PR-ick:

  30. 30
  31. 31
    Axe The Telly Tax & Religion & Kill All Eco-loons says:

    Brilliant Bill :-)

  32. 32

    ‘Gotten’ a ghastly americanism.

  33. 33
    Bill Quango MP says:

    Jimmy, Jimmy, Jimmy.
    Seen it..and we pinched it ages ago with a Gordon-Tony slant. Webb as Tony and Mitchel as Gordon.

    “Tony?….Are we…the baddies?”

    can’t locate the video now, but its online somewhere.

  34. 34
    Jimmy the Dhimmi says:

    ‘This video is not available in your Country’.

    As we all suspected, Jimmy is broadcasting from Pyongyang.

  35. 35
    R. Youshore says:

    Get her !

  36. 36
    John Bellingham says:

    “We want a clean, cool modernisation that is an evolutionary change rather than a jarring revolution”

    Pretty succinctly describes this blog’s attitude to politics these days.

  37. 37
    BERCOW is Parliament's SHOneT says:

    If it ain’t broke ….. don’t fix it !.

    Tax dodge ?

  38. 38
    François Hollande says:

    eh..Rosebeefs… eh? ..

    I may be a shit president of a shit socialist fuckup country..but eh…who’s playing football right now, eh?

    Not you, you trois Lions spazzers

  39. 39
    Bill Quango MP says:

    Dig it out – Mitchell and webb nazis. it is a good one.

  40. 40
    Bosun Higgs says:

    Guido and Errol Flynn – Errol Flynn and Guido. Which is which? They’re like peas in a pod.

  41. 41
    Hey y'al! says:

    Didn’t Shakespeare use it?

  42. 42
    The Growler says:

    Fawkesy why not let Rich or Mark maul the avatar, you know what they can do.

  43. 43

    Hey! What about the Gorillaz bit? Guido Forks – restaurant reviewer? Guido Fuchs – libertine?

    Eat at the GooliesHang:


  44. 44
    ENGLAND says:

    Harsh but fair.

  45. 45
    Cwispy pants Bwyant says:

  46. 46

    Richochet Marks.

    Erase with toilet brush?

  47. 47
    Jimmy Savile says:

    You could always model yourself on me, Guido. I was something of a sex symbol in my day and I wouldn’t mind. Now then, now then.

  48. 48
    The Growler says:

    The Conners are just doing more of the same but cutting deeper, that is if they get in again (the Master will have someones guts for garters if they don’t), that is if Dave doesn’t change his mind with another cast iron thingie

  49. 49
    The Growler says:

    Fawkes doesn’t do that, does he?

  50. 50
    Jessicacaca Valenti says:

    Errr you do all realise that by having a photo of a white male you’re perpetuating r.a.p.e culture? I learned about it in my gender studies course. I’m going to organize a twitter boycott of this sexist and racist website until you cave in and use the image of a woman of color.

  51. 51

    Apparently he was a 12 inch pianist.

  52. 52
    rocknrolla says:

    Remember when he actually had a go at defending North Korea saying their economic model wasn’t as bad as us racists think? Then he got called on it and backtracked claiming it was a sockpuppet.

  53. 53
    Vlad the Loudhailer says:

    Centre Court at Wimbledon, the taxpayer just keeps on giving. Ops I meant socialism .

  54. 54
    jgm2 says:

    The problem is that they’re not cutting deeply enough.

    The day to be cutting was back in 2008. The Maximum Imbecile could have used the excuse that it wasn’t his fault, that the world had gone to shit and that the public sector would just have to take a 25% paycut or headcount cut. their choice.

    But he didn’t. He claimed the world had gone to shit as a result of stupid people borrowing too much money but it was okay, no public sector workers would be harmed because he would just … borrow more money to pay them. like he’d been doing for the previous seven years.

  55. 55
    John Bellingham says:

    He used “gotten” twice, compared to “got” one or two hundred times – perhaps a few dozen where “gotten” would be used in modern American

    Gotten to get the lines to scan, innit.

  56. 56
    Dianne Abbott says:


  57. 57
    Hamish says:

    If this is not too revolutionary, How about an avatar that bears some resemblance to our host?

  58. 58
    Cinna says:

    I wonder if Whitewall Galleries will still be flogging his pics now?

  59. 59
    Axe The Telly Tax & Religion & Kill All Eco-loons says:

    When Dave said that he foresees the EU stretching from the Atlantic to the Urals what he actually meant to say was that he could foresee the EU stretching from the Atlantic to the Urinals as is goes down the toilet :-)

  60. 60
    jgm2 says:

    The Michelin man?

  61. 61
    The Growler says:

    You mean a swinger Bill?

  62. 62
    Cinna says:

    Actually, to be perfectly accurate, they should be “leopards” not “lions”. I suppose that’s what listening to too much of that Badiel/Skinner crap does.

  63. 63
    I could have saved BT a fucking fortune says:

    The guy mask adopted by millions from the film V will take some beating Guido.
    Either use that or leave yours well alone mate.

  64. 64

    …and he called it investment!

    That was the really, really, really clever bit which we were all just too slow to see. To be honest, I still don’t see it.

  65. 65
    The Growler says:

    I thought he he used that for washing his back.

  66. 66

    Remember that picture of him running naked through Smith Square?


  67. 67
    Funambulist says:

    Has Errol Flynn been questioned by Operation Yewtree yet?

  68. 68
    The Growler says:

    Geedes is awaiting his new instructions from the Master

  69. 69
    The Growler says:

    I didn’t know Fawkesy was dead, Errol Flynn died 1959 before Geedes was born

  70. 70
    Jimmy says:

    Very dimly. Comedy gold I’m sure.

  71. 71
    The Growler says:

    I bet if he was a resturant reviewer he would get plenty of FREE nosh

  72. 72
    Stephen Fry (Credit Card Fraudster) says:

    Even worse: you are outed as watching “QI”

  73. 73
    The Growler says:

    I know, like that Barry Humphreys character Sir Les Patterson?

  74. 74
    jgm2 says:

    It was also an outright lie. The assumption was allowed to be made that the 2001-2008 deficits were all to build all those shiny new glass and steel hospitals and schools. But they were all being financed by outrageously expensive PFI contracts.

    And he didn’t give a fuck how good or bad value the PFI contracts were. Because no matter how much they were he would claimed he’d ‘invested’ umpty billion more in the NHS. In fact the more expensive they were, the better. In his fucked up head. And for propaganda purposes.

    Nope. The deficits really were just to meet the day-to-day payroll

  75. 75
    The Growler says:

    Nar he he never showed up, he were frit

  76. 76
    Little Richard says:

    He’s not coming on my show again.

  77. 77

    Someone did an excellent ‘shop’ which he described as frighteningly accurate. :-)

  78. 78

    I liked the bit about the Japanese eating anything with four legs, except the table.

  79. 79
    Ad hock says:

    Excellent idea Gweed!

  80. 80

    Should not the third word be the one in bold?

    Just asking.

    Vote UKIP :-D

  81. 81
    jgm2 says:

    You could go for a total change of image.

    I suggest the hangman’s mask.

  82. 82

    There will be countless crayon pictures of nobs sent in.

  83. 83
    Tom Catesby. says:

    What about, ‘misbegotten’?

  84. 84
    inside out says:

    No there is a nice little caliphate in Syria that would suit him better.He would feel at home there amongst similar believers,thats what he wanted for the UK,his dream will come true.

  85. 85
    John Bellingham says:

    Or “ill-gotten” (which he didn’t use)

  86. 86
    Tom Catesby. says:

    You look to have lost a lot of weight Gweed.

  87. 87
    MPs standards and Public considerations etc says:

    What about fat suction op.

    Will it cure your sweat dispossession or is that related to your conscience?

  88. 88
    Jimmy the Dhimmi says:

    Jimmy’s riddles. Dripping. Ripping

  89. 89

    That would not really suit the brand.

  90. 90
    koba says:

    Yes, something more robust and not in tights!

  91. 91
    well there's a surprise says:

    Hope he’s wearing clean pants.

  92. 92
    Pete O'Faill says:

    He also has a pointy beard and his finger on the pulse, or at least has fingers somewhere

  93. 93
    the mystic mould with the appearance of the face of Jesus says:

    I have a peculiar affinity with this robin hood character as my mother once made and made me wear an outfit made from overlapping green and lime green leaves of satin.I remember wearing it at the rollerdrome and the slightly disturbing, gleeful look in my mother’s eye. Now I will never know why she did it.

  94. 94
    Prof. Ed Miliband, B.Sc. M.Sc. Ph.D. says:

    With all spunk coming out the end.

  95. 95
    Fred the pensioner says:

    As somebody said yesterday Dave can start by closing the EU office in London and forbidding flying of EU flags on all public buildings.

    That might give Junkersbonds some pause for thought.

  96. 96
    Fred the pensioner says:

    I suggest a simple set of cross hairs on a background of the HoP.

  97. 97
    Fred the pensioner says:

    Fred the pensioner says:
    July 1, 2014 at 7:09 am

    I suggest a simple set of cross hairs on a background of the HoP.

  98. 98
    I'm actually ejaculating as you read this message says:

    True – this has the whiff of a polytechnic refurb job. What does he want a slick logo for if not for t-shirts, mugs, and pillow-cases? Going mainstream is a sure sign of defeat and impending loss of edgyness. It’s the cash cow phase of the BCG matrix graph thingy. Is Guido hoping for an honour or a peerage? An EU position?

    The only justifiable response to this pathetic petition is for everyone to send in pictures of Rolf Harris as avatar.

    It’s so bad, it’s good… etc…

  99. 99
    I'm actually ejaculating as you read this message says:

    He needs to be in an asylum, not have asylum.
    Let’s sponsor Raph to go on a fact-finding mission to the caliphate with some housing list forms snd brochures. He’ll only need a one-way ticket.

  100. 100
    I'm actually ejaculating as you read this message says:

    He can still refuse entry to EU citizens who are not conducive to the public good.

  101. 101
    I'm actually ejaculating as you read this message says:

    No, that’s shit and boring.

  102. 102
    Bonnie Greer says:

    Fuck you, bitch! Everybody knows that it’s ME!

  103. 103
    I'm actually ejaculating as you read this message says:


  104. 104
    (That's enough Eds, Ed!) says:

    “I must write my memoirs!”

  105. 105
    (That's enough Eds, Ed!) says:

    Cupid stunt!

  106. 106
    Mine d'Boggles says:

    Never mind Rich and Mark, all that needs to be done is to remove that cheeky illustration of a dick that the artist used instead of a nose. Vertical and tumescent. Really, chaps!

  107. 107
    Anonymous says:

    “Avatar Rebrand Design Brief”
    Surely we already have more than enough Mick Mouse ideology/iconography in this human-generated virtual worldscape. What we’re desperate for is a real human, endowed with real humanity, backed up by real testable notions. Or else we’re never going to escape this truly f**ked up fantasy existence of ours.

  108. 108
    The artist formerly know as a twat says:

    As the original Guido Fawkes was hung, drawn & quartered, perhaps a graphical illustration of his death throes, or severed head, would do?

  109. 109
    Dude #503 says:

    Guido may take The Murdoch dollar, but I don’t see much sucking up to the establishment going on. Usually quite the reverse in fact – and more so than your crusty trustafarian professional protestor does.

  110. 110
  111. 111
    Phuquit says:

    If the original is not broke, then why fix it?

    Your brand is universally known, young Fawkes. There’s nowt wrong with.

    We’ll still love you anyway.

    BTW, please try and avoid the use of the word ‘bandit’ in your blurb. It always seems to have a connotation with the word ‘arse’.

  112. 112

    RUBBISH !!!

    keep the current guido –it s just change for change s sake your no better than a new product manager who comes in and wants to jazz up the wrapping of heinz baked beans ……then everyone wonders why sales plummet coz cobsumers think the quality has changed.

    You can make millions by leasing out that image to any number if aspiring guido sites all over the workd !!– that s sssuming someone at guido towers has had the nous to trade mark it ???!!!

  113. 113

    it ” bespeaks” to inelegant word usage (!!!)

  114. 114

    “Can yah guess how old she is yet ?”

  115. 115
    Tony von blair says:

    Tis all a front…
    They control the horizontal and the verticle

  116. 116
    Tony von blair says:

    Fackin old spud

Seen Elsewhere

Cutting Taxes is Good For You | Art Laffer
Suspects Will Now Have to Prove Innocence | Laura Perrins
Labour Cllr: Cops Shouldn’t Stop Petrol Thieves | HandF Forum
Creeping Cultural Acceptance of Anti-Semitism | Eric Pickles
Time For Greece to Leave Eurozone | Allister Heath
Boris: Jihadis are W*nkers | Sun
Ed Miliband: International Sex Symbol | Telegraph
Javid: Let Tories Campaign For Out Vote | House
Ministry of Justice Loses Death Inquiry Data “In the Post” | TechnoGuido
Europe’s Crisis is Cameron’s Opportunity | Speccie
Sajid Javid is the Ultimate Thatcherite | Buzzfeed

Rising Stars
Find out more about PLMR AD-MS

Boris on British Jihadis. Apparently based on MI5 intel:

“If you look at all the psychological profiling about bombers, they typically will look at porn. They are literally w***ers. Severe onanists. They are tortured. They will be very badly adjusted in their relations with women, and that is a symptom of their feeling of being failures and that the world is against them. They are not making it with girls, and so they turn to other forms of spiritual comfort — which of course is no comfort.”

Tip off Guido
Web Guido's Archives

Subscribe me to:


AddThis Feed Button

Guido Reads

Get every new post delivered to your Inbox.

Join 1,716 other followers