June 30th, 2014

Guido Refresh: Avatar Rebrand Design Brief

The Guido Fawkes Blog avatar is widely recognised and seen by readers millions of times every month, he is a cheeky chappy with a big mischievous smile. After 10 years use by the blog it is time he was updated. Confusingly he is based on Errol Flynn’s portrayal of Robin Hood – or at least the poster version of him:

errol-flynn-guido-montage

The new avatars will be seen millions of times every month, the cheeky chappy grin, humour and friendliness of the image is a part of the success of the blog. We want a clean, cool modernisation that is an evolutionary change rather than a jarring revolution. We have high expectations and we will pay a commercial rate for the work.

More information on the brief and contact details can be found here.


116 Comments

  1. 1
    Yeah Yeah says:

    Same as Viz – glossier look, crapper content.

    Like

    • 6
      Gooey Blob says:

      Glossier look, crapper content sounds like a Labour manifesto. That’s if they even bother with one next year. No ideas, no attempt to appeal to the middle classes or aspirational working classes and a front bench with several unelectables. Those polls don’t look good and they aren’t going to move in Ed’s favour as the election approaches.

      Like

      • 17
        Axe The Telly Tax & Religion & Kill All Eco-loons says:

        Exactly.

        10 months of an improving economy to come and Miliband isn’t going to get any less weird and Ed Balls’ face isn’t going to get any less punchable :-)

        Like

        • 22
          Ed 'fliperty' Balls says:

          At least I can get a face lift. What can Wallace do? Have a personality transplant?

          Like

          • MPs standards and Public considerations etc says:

            What about fat suction op.

            Will it cure your sweat dispossession or is that related to your conscience?

            Like

      • 48
        The Growler says:

        The Conners are just doing more of the same but cutting deeper, that is if they get in again (the Master will have someones guts for garters if they don’t), that is if Dave doesn’t change his mind with another cast iron thingie

        Like

        • 54
          jgm2 says:

          The problem is that they’re not cutting deeply enough.

          The day to be cutting was back in 2008. The Maximum Imbecile could have used the excuse that it wasn’t his fault, that the world had gone to shit and that the public sector would just have to take a 25% paycut or headcount cut. their choice.

          But he didn’t. He claimed the world had gone to shit as a result of stupid people borrowing too much money but it was okay, no public sector workers would be harmed because he would just … borrow more money to pay them. like he’d been doing for the previous seven years.

          Like

          • …and he called it investment!

            That was the really, really, really clever bit which we were all just too slow to see. To be honest, I still don’t see it.

            Like

          • jgm2 says:

            It was also an outright lie. The assumption was allowed to be made that the 2001-2008 deficits were all to build all those shiny new glass and steel hospitals and schools. But they were all being financed by outrageously expensive PFI contracts.

            And he didn’t give a fuck how good or bad value the PFI contracts were. Because no matter how much they were he would claimed he’d ‘invested’ umpty billion more in the NHS. In fact the more expensive they were, the better. In his fucked up head. And for propaganda purposes.

            Nope. The deficits really were just to meet the day-to-day payroll

            Like

    • 98
      I'm actually ejaculating as you read this message says:

      True – this has the whiff of a polytechnic refurb job. What does he want a slick logo for if not for t-shirts, mugs, and pillow-cases? Going mainstream is a sure sign of defeat and impending loss of edgyness. It’s the cash cow phase of the BCG matrix graph thingy. Is Guido hoping for an honour or a peerage? An EU position?

      The only justifiable response to this pathetic petition is for everyone to send in pictures of Rolf Harris as avatar.

      It’s so bad, it’s good… etc…

      Like

  2. 2
    Shitbag Sanders says:

    Rolf Harris has a bit of time on his hands and he is well used to sucking up to establishment figures just like Guido does every fucking day.

    Like

    • 49
      The Growler says:

      Fawkes doesn’t do that, does he?

      Like

    • 109
      Dude #503 says:

      Guido may take The Murdoch dollar, but I don’t see much sucking up to the establishment going on. Usually quite the reverse in fact – and more so than your crusty trustafarian professional protestor does.

      Like

  3. 3
    Genghiz the kahn says:

    Mr Rolf Harris is looking for some work.

    Like

  4. 4
    Anonymous says:

    why redesign
    It will not increase readership.

    Using a true case study, the Pru in the 80’s, “it is such a well recognized logo that changing it may decrease sales”. P.S we still want our fee

    Like

  5. 5
    Franz Ferdinand says:

    Did someone hear a bang?

    Like

    • 7
      Lord Blair of Tonyphoney says:

      This means war!

      Like

    • 10
      Ed Twelvety Balls says:

      We gave Ed Miliband a bottle of whisky and a revolver and sent him to his study. Ten minutes later there was a bang and we all rushed in. He hadn’t touched the whisky and had accidentally shot himself in the foot.

      Like

      • 15
        Bill Quango MP says:

        Was he ‘going over the top’ again?

        He does go on a bit that one..Probably his intellectual side..

        Like

    • 19
      Lord Blair of Tonyphoney says:

      Our International treaty as best mate of the United States of America means we must invade wherever America invades.

      I was right to invade Iraq and I was right to never apologise for invading Iraq.

      Now ..lets give those Huns a good kicking .. Forward! Forward to Berlin!

      Like

  6. 8
    Cwispy pants Bwyant says:

    Is this a nod to bum banditry ?

    Like

  7. 12
    tony bliar esquire says:

    Use my face please, I can do sincere, honest, sad,smarmy, creepy, and I have a portrait in the attic under wraps !

    Like

    • 18
      SLOTGOB says:

      £ 10,000.00 per day. Plus VAT. Payable in cash. Oh, and a free use of your villa twice a year and some discount shopping thrown in every week.

      Like

  8. 13
    Director of Broadmoor says:

    Nurse!

    Patient 666 has escaped again and gotten on the staff computer!

    Like

    • 16
      Tony Blair, actor. says:

      what role am I playing now.

      Like

    • 32
      SIZE 15 CARBON FOOTPRINT says:

      ‘Gotten’ a ghastly americanism.

      Like

    • 112

      RUBBISH !!!

      keep the current guido –it s just change for change s sake your no better than a new product manager who comes in and wants to jazz up the wrapping of heinz baked beans ……then everyone wonders why sales plummet coz cobsumers think the quality has changed.

      You can make millions by leasing out that image to any number if aspiring guido sites all over the workd !!– that s sssuming someone at guido towers has had the nous to trade mark it ???!!!

      Like

  9. 14
    Jean Claude Drunkard says:

    The Pound is higher against the dollar; looks like foreign investors thing BREXIT is a great idea.

    Like

    • 24
      The Tit in No. 10 says:

      Be honest! – my strategy works! You’ll next be clamouring for me to keep GB in the EUSSR!

      Trust me! – I know where my best interests lie!

      Like

    • 27
      Bill Quango MP says:

      Yes..agree…Let’s stop pissing about and just hand in our notice.
      give them 6 weeks to find a replacement..we’ll even help them write the advert.

      The European union is seeking an experienced, progressive, rich country that wants to fund other European nations overspending habits.

      A keen interest in federalisation is essential as is a desire to integrate existing democratic parliaments and tax arrangements with the European Parliament and bank.

      No business experience is necessary but a keen interest in pointless bureaucracy and manipulating elections would be an advantage. Knowledge of Microsoft word an advantage as is the ability to speak French or German.

      Extensive and lucrative package with plenty of travel and a full expense account available to the right leader who can talk his nation into joining the Euro.

      Previous applicants need not apply
      {that means you Turkey}

      Like

      • 31
        Axe The Telly Tax & Religion & Kill All Eco-loons says:

        Brilliant Bill :-)

        Like

        • 95
          Fred the pensioner says:

          As somebody said yesterday Dave can start by closing the EU office in London and forbidding flying of EU flags on all public buildings.

          That might give Junkersbonds some pause for thought.

          Like

          • I'm actually ejaculating as you read this message says:

            He can still refuse entry to EU citizens who are not conducive to the public good.

            Like

  10. 20
    mattburf says:

    Max Headroom for Newsroom Guido. Sorted!

    Like

  11. 21
    The Loony Left says:

    There’s a limitless supply of houses, of course. Help yourself to all the money you want from the English Taxpayers.

    Like

  12. 23
    jgm2 says:

    Is this your way of firing ‘Rich and Mark’?

    Like

  13. 29
    Yah, Yah, I'm running the Gheedough account now, yah says:

    “a clean, cool modernisation that is an evolutionary change”

    Oh fuck off for fuck’s sake you red-braced London Ponce.

    Alternatively, can’t you just turn round and ask whoever’s sat next to you at the bar in Westmisnter snorting coke right now? He’s bound to be a ball-less parasitical public-school PR-ick:

    Like

  14. 30
    • 33
      Bill Quango MP says:

      Jimmy, Jimmy, Jimmy.
      Seen it..and we pinched it ages ago with a Gordon-Tony slant. Webb as Tony and Mitchel as Gordon.

      “Tony?….Are we…the baddies?”

      can’t locate the video now, but its online somewhere.

      Like

    • 34
      Jimmy the Dhimmi says:

      ‘This video is not available in your Country’.

      As we all suspected, Jimmy is broadcasting from Pyongyang.

      Like

  15. 36
    John Bellingham says:

    “We want a clean, cool modernisation that is an evolutionary change rather than a jarring revolution”

    Pretty succinctly describes this blog’s attitude to politics these days.

    Like

  16. 38
    François Hollande says:

    eh..Rosebeefs… eh? ..

    I may be a shit president of a shit socialist fuckup country..but eh…who’s playing football right now, eh?

    Not you, you trois Lions spazzers

    Like

  17. 40
    Bosun Higgs says:

    Guido and Errol Flynn – Errol Flynn and Guido. Which is which? They’re like peas in a pod.

    Like

  18. 42
    The Growler says:

    Fawkesy why not let Rich or Mark maul the avatar, you know what they can do.

    Like

    • 106
      Mine d'Boggles says:

      Never mind Rich and Mark, all that needs to be done is to remove that cheeky illustration of a dick that the artist used instead of a nose. Vertical and tumescent. Really, chaps!

      Like

  19. 43

    Hey! What about the Gorillaz bit? Guido Forks – restaurant reviewer? Guido Fuchs – libertine?

    Eat at the GooliesHang:

    http://tinyurl.com/clggktv

    Like

  20. 45
    Cwispy pants Bwyant says:

    Like

  21. 47
    Jimmy Savile says:

    You could always model yourself on me, Guido. I was something of a sex symbol in my day and I wouldn’t mind. Now then, now then.

    Like

  22. 50
    Jessicacaca Valenti says:

    Errr you do all realise that by having a photo of a white male you’re perpetuating r.a.p.e culture? I learned about it in my gender studies course. I’m going to organize a twitter boycott of this sexist and racist website until you cave in and use the image of a woman of color.

    Like

  23. 57
    Hamish says:

    If this is not too revolutionary, How about an avatar that bears some resemblance to our host?

    Like

  24. 59
    Axe The Telly Tax & Religion & Kill All Eco-loons says:

    When Dave said that he foresees the EU stretching from the Atlantic to the Urals what he actually meant to say was that he could foresee the EU stretching from the Atlantic to the Urinals as is goes down the toilet :-)

    Like

  25. 63
    I could have saved BT a fucking fortune says:

    The guy mask adopted by millions from the film V will take some beating Guido.
    Either use that or leave yours well alone mate.

    Like

  26. 79
    Ad hock says:

    Excellent idea Gweed!

    Like

  27. 81
    jgm2 says:

    You could go for a total change of image.

    I suggest the hangman’s mask.

    Like

  28. 82

    There will be countless crayon pictures of nobs sent in.

    Like

  29. 84
    inside out says:

    No there is a nice little caliphate in Syria that would suit him better.He would feel at home there amongst similar believers,thats what he wanted for the UK,his dream will come true.

    Like

  30. 86
    Tom Catesby. says:

    You look to have lost a lot of weight Gweed.

    Like

  31. 93
    the mystic mould with the appearance of the face of Jesus says:

    I have a peculiar affinity with this robin hood character as my mother once made and made me wear an outfit made from overlapping green and lime green leaves of satin.I remember wearing it at the rollerdrome and the slightly disturbing, gleeful look in my mother’s eye. Now I will never know why she did it.

    Like

  32. 97
    Fred the pensioner says:

    Fred the pensioner says:
    July 1, 2014 at 7:09 am

    I suggest a simple set of cross hairs on a background of the HoP.

    Like

  33. 99
    I'm actually ejaculating as you read this message says:

    He needs to be in an asylum, not have asylum.
    Let’s sponsor Raph to go on a fact-finding mission to the caliphate with some housing list forms snd brochures. He’ll only need a one-way ticket.

    Like

  34. 105
    (That's enough Eds, Ed!) says:

    Cupid stunt!

    Like

  35. 107
    Anonymous says:

    “Avatar Rebrand Design Brief”
    Surely we already have more than enough Mick Mouse ideology/iconography in this human-generated virtual worldscape. What we’re desperate for is a real human, endowed with real humanity, backed up by real testable notions. Or else we’re never going to escape this truly f**ked up fantasy existence of ours.

    Like

  36. 108
    The artist formerly know as a twat says:

    As the original Guido Fawkes was hung, drawn & quartered, perhaps a graphical illustration of his death throes, or severed head, would do?

    Like

  37. 110
  38. 111
    Phuquit says:

    If the original is not broke, then why fix it?

    Your brand is universally known, young Fawkes. There’s nowt wrong with.

    We’ll still love you anyway.

    BTW, please try and avoid the use of the word ‘bandit’ in your blurb. It always seems to have a connotation with the word ‘arse’.

    Like


Seen Elsewhere

Mrs Danczuk Beats Mensch to Win Guido | Telegaph
PM Congratulates Blogger Who Destroyed Minister | Mail
UKIP’s Promise to Defectors | Alex Wickham
Juncker: No Compromise on EU Immigration | Telegraph
Labour’s Numbers Don’t Add Up | Left Foot Forward
LibDems’ Loss is UKIP’s Gain | Telegraph
Fiona Woolf, Leon Brittan and the Establishment Cover Up | Mail
£8 Billion NHS Black Hole | Times
5 Things We Learned From Guido’s Party | GQ
Revealed: Guido Fawkes Anniversary Dinner Guestlist | Peter Oborne
More Owen Jones Errors | Michael Ezra


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