McBride: Ed’s Team Are Not Election Winners

Damian McBride is back and blogging for the first time in almost a year, giving both barrels to Miliband’s inner circle. Stewart Wood look away now:

“There are many positive things to say about the people managing Ed Miliband’s operation and running Labour’s campaign. They are well-spoken, well-read, well-connected, and if you stay on their right side, quite genial. You’d feel safe sitting them next to your mum at a wedding.
 
But what they are not is fighters. They will never give their press team and foot-soldiers the ammunition required to win the next 40 weeks in the media and on the doorstep, not just because they lack an understanding of what might do the trick, but also an appreciation of why doing so matters. Not when they could be attending a Thomas Piketty symposium instead.
 
Just like David Cameron, Ed Miliband has been guilty of recruiting his innermost circle of advisers entirely in his own image. That’s alright in peacetime if it helps him shape his political philosophy and refine his personal blueprint for government. It might even be OK if basking in a large majority in office.
 
But with an election to win – an election Labour can win – Ed urgently needs to add some ‘wartime consiglieres’ to the mix, not in place of the very capable and trusted people he’s got, but working alongside them…

Ed Miliband’s Labour party is genuinely blessed with countless advisers, MPs and top shadow ministers who not only – to quote Patton again – “love the sting and clash of battle”, but know exactly what war needs to be fought and won each week of the year ahead. The problem is that none of them are currently managing Ed Miliband’s operation or leading Labour’s campaign. And that needs fixing fast.”

It’s almost a job application…



Tip offs: 0709 284 0531
team@Order-order.com

GuidoFawkes Quote of the Day

Liz Kendall at the Press Gallery lunch:

“We lost our shadow chancellor, but most people thought we had lost our balls before the election.”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Miliband: Don’t Move to the Centre Miliband: Don’t Move to the Centre
Insta-Bunga! Insta-Bunga!
GREEN PAEDO RING RUMBLED GREEN PAEDO RING RUMBLED
BIONIC MAN CONTROLS TWO ROBOTIC ARMS WITH HIS MIND BIONIC MAN CONTROLS TWO ROBOTIC ARMS WITH HIS MIND
TECH NOSTALGIA: LYCOS SELLS ITS PATENTS TECH NOSTALGIA: LYCOS SELLS ITS PATENTS
BIN LADEN PLANNED JIHAD ON CLIMATE CHANGE BIN LADEN PLANNED JIHAD ON CLIMATE CHANGE

CAMERON’S UBER PALS SQUARE UP AGAINST BORIS CAMERON’S UBER PALS SQUARE UP AGAINST BORIS
Andy Burnham: “I Would Follow David Moyes Textbook” in Office Andy Burnham: “I Would Follow David Moyes Textbook” in Office
BBC CLIMATE FORECAST THREE YEARS OUT OF DATE BBC CLIMATE FORECAST THREE YEARS OUT OF DATE
UKIP Latest: Suzanne Speaks UKIP Latest: Suzanne Speaks
24 Hour Drinking: “The Best Thing the Labour Party Ever Did” 24 Hour Drinking: “The Best Thing the Labour Party Ever Did”
Fight! UKIP’s Steven Woolfe v Jean-Marine Le Pen Fight! UKIP’s Steven Woolfe v Jean-Marine Le Pen
Hilton’s Hipsters & High Tories Hilton’s Hipsters & High Tories
Tech City Chair Runner and Riders Tech City Chair Runner and Riders
SHIELDS SHUFFLED UPSTAIRS AS NEW INTERNET SAFETY MINISTER SHIELDS SHUFFLED UPSTAIRS AS NEW INTERNET SAFETY MINISTER
Steve Hilton on Stewart Pearson Steve Hilton on Stewart Pearson
Union Money, Money, Money Union Money, Money, Money
Ed in the Cheap Seats Ed in the Cheap Seats
The All White, All Oxbridge People’s Party The All White, All Oxbridge People’s Party