McBride: Ed’s Team Are Not Election Winners

Damian McBride is back and blogging for the first time in almost a year, giving both barrels to Miliband’s inner circle. Stewart Wood look away now:

“There are many positive things to say about the people managing Ed Miliband’s operation and running Labour’s campaign. They are well-spoken, well-read, well-connected, and if you stay on their right side, quite genial. You’d feel safe sitting them next to your mum at a wedding.
 
But what they are not is fighters. They will never give their press team and foot-soldiers the ammunition required to win the next 40 weeks in the media and on the doorstep, not just because they lack an understanding of what might do the trick, but also an appreciation of why doing so matters. Not when they could be attending a Thomas Piketty symposium instead.
 
Just like David Cameron, Ed Miliband has been guilty of recruiting his innermost circle of advisers entirely in his own image. That’s alright in peacetime if it helps him shape his political philosophy and refine his personal blueprint for government. It might even be OK if basking in a large majority in office.
 
But with an election to win – an election Labour can win – Ed urgently needs to add some ‘wartime consiglieres’ to the mix, not in place of the very capable and trusted people he’s got, but working alongside them…

Ed Miliband’s Labour party is genuinely blessed with countless advisers, MPs and top shadow ministers who not only – to quote Patton again – “love the sting and clash of battle”, but know exactly what war needs to be fought and won each week of the year ahead. The problem is that none of them are currently managing Ed Miliband’s operation or leading Labour’s campaign. And that needs fixing fast.”

It’s almost a job application…



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