Labour NEC Round on Ed’s Set Piece Slogan

Labour NEC member Ann Black has published her minutes of the last meeting:

“Before the meeting I asked members if “Hardworking Britain Better Off” was an effective slogan, and circulated more than 200 replies, anonymised, to the NEC.  To summarise:  98% of you hated it, because it is divisive; it suggests that Labour only supports those in paid work and does not value the old, the young, the sick, the carers, the disabled, the jobless; it is dog-whistle code for scroungers and skivers; it sounds like a Tory slogan; it is a Tory slogan; it is ungrammatical; and it is meaningless. Parliamentary candidates avoid using it.”

Not even a comma can save it! 



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Quote of the Day

Janan Ganesh on Labour’s soft left

“Ms Cooper does not believe the previous Labour government was wrong to run a fiscal deficit after 15 years of economic growth. Both she and Mr Burnham think families should be entitled to tax credits for a third child. These views are not mad. They are just a bit too left-wing for Britain. For any serious party, that amounts to the same thing. The soft left is more electable than the hard left but then Mars is more habitable than Neptune: neither planet will host human life anytime soon.”

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