The Guardian isn’t very impressed with Labour’s messaging:

“Politics may be showbusiness for ugly people, but it also often boils down to the spectacle of supposedly clever individuals affecting to be stupid – and on this score Labour is excelling itself. Its website is fronted by the flatly strange line “A recovery made by the many and built to last” – which rather suggests a tipsy adviser messing about with a magnetic poetry kit. The big campaigning slogan, let us not forget, is “Hardworking Britain better off”, which yet again suggests that normal English is best left to other people, and that the only way to get anyone’s attention is to bin lofty ideals and promise more money. (Judging by the polls, Britain is far from convinced.)”