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In touch Ed claimed that his family of four spent “probably £70, £80 a week on groceries a week, probably more than that” when ambushed with the perfectly reasonable question on ITV’s Good Morning Britain:

EM: We probably spend, er, you know, 70, 80 pounds per week on groceries at least, probably more than that. The point is that different families will have different costs they face. What I am clear about is that there is a crisis facing so many people.

ITV: The average weekly bill for a family of four is more than £100. So you are going to spending significantly more than £70/80. People would say that one of the problems with politicians is that they are actually talking about something but out of touch with the reality, and the reality is much higher than you’ve just quoted.

EM: Sure. 

A conservative estimate puts the mili-onaire Miliband’s joint income at around £400,000 per year, meaning they are bringing in at least £7,500 per week. The idea that they spend just 1% of this on groceries is ridiculous. Once again Ed’s mask slips on the ‘light and easy’ breakfast shows. He doesn’t know what he’s talking about.