Not only did Labour screw up their VAT attack on the Tories today, they also made exactly the same mistake back in 2010. Then Shadow Chancellor Alan Johnson gaffed on live TV:

“Imagine knocking on the doors on the Gipsyville estate saying yeah, your child trust fund’s gone and your child benefit’s frozen and your jobs have gone and you’re paying more for your food because of the hike in VAT.”

Given not knowing that almost all food is exempt from VAT cost Johnson his job, who’s going to take the fall this time?