Owen Jones launches a one man campaign to ban people from calling Boris by his first name today, ironically on a platform called Comment is Free.

In the first line of his third paragraph Owen asks: “can we drop the over-familiar “Boris”, please?”

Then, two sentences later: “If Ed Miliband was filmed flailing around on a zip-wire, it’d be game over, but with Boris, it was all “LOL!””

That went well.