The Guardian is in full back-slapping self-congratulatory mode this afternoon as it reaches 100 million monthly unique browsers for the first time. They are even treating lucky readers to a video taking them along the ‘Road to 100 million‘. MediaGuido’s graph of Guardian News & Media’s road to £30,900,000 in losses is slightly more sobering:

100 million uniques means they lose over 30 pence per reader. Hardly something to celebrate…