April 17th, 2014

#Guardian100m: The Road to £30,900,000 Losses

The Guardian is in full back-slapping self-congratulatory mode this afternoon as it reaches 100 million monthly unique browsers for the first time. They are even treating lucky readers to a video taking them along the Road to 100 million. MediaGuido’s graph of Guardian News & Media’s road to £30,900,000 in losses is slightly more sobering:

100 million uniques means they lose over 30 pence per reader. Hardly something to celebrate…


  1. 1
    Táxpáyér says:

    The might lose money on every reader, but they’ll make it up with volume…

  2. 2
    El Papa de Vatican doves says:

    April Fools

  3. 3
    Shooty* says:

    How’s that coffee shop going?

  4. 4
    The British media are cunts says:

    30 million? Chickenfeed to the Co-op, the BBC and Ed Balls. They piss money away in the Hundreds of millions or billions.

    The Guardian are mere amateurs.

  5. 5
    The British media are cunts says:

    Good point, we’ve not heard about that in months,

  6. 6
    El Sid says:

    I could sell 100 million Ferraris if I sold them for 1p each. It’s the new paradigm don’t you know.

  7. 7
    Polly Twaddle says:

    Yes but like the BBC, the Co-op, the ethically superior Depressive Regressives don’t need to make “profits” – that’s for the plebs…far better to be smug & morally superior. After all Guardianistas are not mere tradesmen……

  8. 8
    Terry Graph says:

    The Telegraph is the new Guardian now doncha know. Definitely turning leftwards under the new deaditor.

  9. 9
    The Wild Colonial Boy says:

    The liberal left does not need to make money. Its fundamental motives are human love and idealism. Right?

  10. 10
    The BBC says:

    We’d better order more copies.

  11. 11
    Dogshirre says:

    At least half those hits are people logging on to CIF to call the Lefties ‘Hunts’

  12. 12
    broderick crawford says:

    Is Owen Jones still getting his paycheck ?

    Or does he write fothe other social organ … you know … the one owned by the ex KGB operative … who s just started financing his next loss making enterprise … London Live t v ?

  13. 13
    broderick crawford says:


    We dont talk about coffee any more .

    It is socially evil and has health issue side effects .

    We re into Aloe Vera these days .

  14. 14
    banksy says:

    its really just owen jones taking time out from sucking off his boyfriend and pressing refresh until his fingers bleed

  15. 15
    The two muppets. says:

    Socialist economics.

  16. 16
    Will says:

    When you log onto the guardian website the amount of cookies it puts on your computer is incredible. The other problem is that unless you have Adblock it takes so long to load the web pages that your computer or mobile device crashes. So it needs to have a simpler website. I also suspect if it goes to all subscription behind a paywall then the number of subscribers would be pitifully small and effect advertising revenue.

    The guardian could easily relocate to manchester to save costs as its journalists no longer need to be based in expensive london as articles can be submitted over the Internet.

  17. 17
    Column No. 5 says:

    As well as AdBlock, there’s also Ghostery, which blocks all the third-party sites such as Facebook, Twitter, and the rest of the social sh1twork.

    I just went to The Guardian website and it blocked 18 trackers on a single page!


  18. 18
    nmj says:

    An oxymoron if ever there was one.

  19. 19
    Unexpected item in bagging area says:

    Guilty as charged!

    CiF is the best thing on the Internet. Endless entertainment reading the nonsense spouted on there.

  20. 20
    Norman Normal says:

    Is someone gambling on those 100 million all becoming digital subscribers? Can someone please video his reaction when the inevitable happens!?

  21. 21
    non taxable pikey says:

    Really good bit of software, amazing how many trackers, etc are on some websites eh Guido?
    Told a friend in China about Ghostery, really increased the speed of his Internet.

    adwcleaner works well also, it is kosher in that it doesn’t try to put additional carp on you system.

  22. 22
    non taxable pikey says:

    I’m clocking 12 on this site including PIWIK which according to its advertising:

    “Piwik is a downloadable, open source (GPL licensed) real time web analytics software program. It provides you with detailed reports on your website visitors.”

  23. 23
    Column No. 5 says:

    So much advertising and they still can’t make a profit. From a single Guardian page:

    Audience Science
    Facebook Connect
    Facebook Social Graph
    Google Adsense
    Google AdWords Conversion
    Google AJAX Search API
    Google+ Platform
    LinkedIn Widgets
    NetRatings SiteCensus
    Omniture (Adobe Analytics)
    Twitter Badge
    Twitter Button

    21 trackers — they’re worse than the NSA.

  24. 24
    nmj says:

    Thanks for t.he link

  25. 25
    Column No. 5 says:

    There’s also Lightbeam: http://www.mozilla.org/en-US/lightbeam/

    After turning off AdBlocker, Ghostery counts up to 40 trackers on The Guardian — and the page take an age to load completely.

  26. 26
    Leech Off The Weak. says:

    Ha! Ha! Ha! I hate the tossy Guardian!

  27. 27
    Flange says:

    The day they stuck behind a pay wall will be the day it finally dies.

  28. 28
    Ed Balls financial inadequate says:

    But left wing losses are not real losses.

  29. 29
    Unexpected item in bagging area says:

    Indeed, and tax avoidance is permitted if undertaken by middle class lefties.

  30. 30
    Anonymous says:

    knowing the guardian, they probably have reverse economies of scale.

  31. 31
    Polly says:

    Relocated to Tuscany, love.

  32. 32
    Troubleshooter says:

    I would say those losses are posted in high tax uk, and those ‘clicks’ posted in a low tax territory. Otherwise how does it keep on posting losses year after year after year. Why hasn’t the G run out of cash?

  33. 33
    Fanlight Fanny says:

    I clicked on the ghostery link above and a box came up saying my Firefox had prevented its installation. Then the usual stuff about “allow”, unknown software etc etc.

    What is a girl to do??

  34. 34
    Will says:

    The guardian media group recently sold its stake in autotrader for over £500 million so it should keep it going. However, as its we pages take so long to load because of spyware I suspect eventually a lot of people with either install anti spyware software so defeating its attempts to flog adverts via the web.

  35. 35
    Norman says:

    At present the BBC buys a quarter of all Guardian copies sold, I wonder how many additional copies it would need to buy for the Guardian to become solvent.

  36. 36
    Welcome to the Hotel California says:

    The Guardian is the beneficiary of a huge, tax optimised, inherited trust. Its ‘losses’ less than 1% of the trust’s $billions assets. It can lose money forever.

  37. 37
    Jesus, pal of mo says:

    I’m banned. They just don’t like being called Guardianistas for some reason.

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