GRAPH:  BBC Mind Share v Public Market Share

BBC-PAPER-CHARTFor years the BBC has explained its disproportionate consumption of the Guardian newspaper compared with public market share by arguing that it needs to buy more broadsheet papers than popular ones to best provide news for licence fee payers. It is not an issue of left-right bias, they claim, rather a distinction along broadsheet-popular press lines. Guido has analysed new figures released by the BBC to see whether this excuse stands up to scrutiny.

Methodology: By dividing a) each paper’s percentage share of the total papers purchased by the BBC , with b) each paper’s percentage share of the public market, we get c) the BBC mind share / public market share ratio. This tells us how greater or smaller BBC consumption is proportionally compared to public consumption.

Results: As the graph above shows, BBC consumption of the Independent is proportionally over 11 times that of the public market share. Next follows the Guardian at almost 5 times. BBC consumption of the Telegraph is proportionally just 1.7 times that of the public, and consumption of the Tory establishment’s Times newspaper is proportionally just 2.5 times as much as the public. The left-wing broadsheets have a far higher BBC consumption ratio than their right-wing rivals.

However, the popular press is where the BBC really gives the game away. Proportionally its consumption of the Mail is half that of the public and its consumption of the Sun is just a third that of the public. These are by some distance the two best-selling newspapers among the general population. Yet BBC consumption of the Mirror is proportionally double that of the Sun and 1.5 times that of the Mail.

Conclusion: This analysis shows that while the BBC is right that it makes a distinction between low circulation broadsheets and the popular press, there is a left-wing bias that extends to all papers. Among broadsheets, the BBC’s consumption of the Guardian and Independent is proportionally considerably higher that of the right-wing broadsheets (Times and Telegraph). Among the popular press, the BBC’s consumption of the Mirror is proportionally considerably higher than the Mail and the Sun. The numbers clearly show that the BBC’s newspaper purchasing patterns are not determined along a broadsheet-popular divide, they are determined on a left-right political bias.



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Preston Council leader Peter Rankin explains rising anti-Semitism…

“You need to think why this anti-semitism is getting worse. It’s because of the actions of the IDF shelling schools and hospitals and killing and maiming thousands of men, women and children.”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

DECC: Please Think Before You Print DECC: Please Think Before You Print
TOP TORY COPPER IN MILF PORN SHOCKER TOP TORY COPPER IN MILF PORN SHOCKER
SHAPPS THROWS FELDMAN UNDER THE BATTLE BUS SHAPPS THROWS FELDMAN UNDER THE BATTLE BUS
CORBYN REFUSES TO WITHDRAW HAMAS “FRIENDS” COMMENT 4 TIMES CORBYN REFUSES TO WITHDRAW HAMAS “FRIENDS” COMMENT 4 TIMES
SADIQ: “I’M SORRY” FOR RACIAL SLUR AGAINST MODERATE MUSLIMS SADIQ: “I’M SORRY” FOR RACIAL SLUR AGAINST MODERATE MUSLIMS
TWO MORE LABOUR COUNCILLORS RANTED ABOUT “JEWS” TWO MORE LABOUR COUNCILLORS RANTED ABOUT “JEWS”
CRUZ QUITS, HITS WIFE CRUZ QUITS, HITS WIFE
KHAN CALLED MODERATE MUSLIMS “UNCLE TOMS” ON IRANIAN STATE TV KHAN CALLED MODERATE MUSLIMS “UNCLE TOMS” ON IRANIAN STATE TV
NAZ SHAH RESIGNS FROM HOME AFFAIRS SELECT COMMITTEE NAZ SHAH RESIGNS FROM HOME AFFAIRS SELECT COMMITTEE
HAMAS DISTANCE THEMSELVES FROM CORBYN HAMAS DISTANCE THEMSELVES FROM CORBYN
LABOUR COUNCILLOR DEFENDS COMPARING JEWS TO HITLER LABOUR COUNCILLOR DEFENDS COMPARING JEWS TO HITLER
TOP CORBYNISTA MP TWEETED ABOUT PUTTING ISRAEL IN MID-WEST OF AMERICA TOP CORBYNISTA MP TWEETED ABOUT PUTTING ISRAEL IN MID-WEST OF AMERICA
GOVE TOPS CONHOME POLL AGAIN GOVE TOPS CONHOME POLL AGAIN
UBER, BUT FOR BREXIT UBER, BUT FOR BREXIT
LABOUR’S BANK HOLIDAY TIMELINE LABOUR’S BANK HOLIDAY TIMELINE
THIRD LABOUR COUNCILLOR SUSPENDED OVER “HITLER” TWEET THIRD LABOUR COUNCILLOR SUSPENDED OVER “HITLER” TWEET
LABOUR COUNCILLOR: ISRAEL BEHIND ISIS, “ZIONIST JEWS ARE A DISGRACE TO HUMANITY” LABOUR COUNCILLOR: ISRAEL BEHIND ISIS, “ZIONIST JEWS ARE A DISGRACE TO HUMANITY”
ANOTHER LABOUR POLITICIAN WANTS TO “RELOCATE” JEWS TO AMERICA ANOTHER LABOUR POLITICIAN WANTS TO “RELOCATE” JEWS TO AMERICA
DIANE ABBOTT CAR CRASH: ANTI-SEMITISM A “SMEAR” DIANE ABBOTT CAR CRASH: ANTI-SEMITISM A “SMEAR”
KHAN ALLY: “ISRAEL IS A TERRORIST STATE LIKE ISIS” KHAN ALLY: “ISRAEL IS A TERRORIST STATE LIKE ISIS”
DIANE ABBOTT DEFENDS NAZ SHAH, SAYS ANTI-SEMITISM ISN’T A PROBLEM FOR LABOUR DIANE ABBOTT DEFENDS NAZ SHAH, SAYS ANTI-SEMITISM ISN’T A PROBLEM FOR LABOUR
Fiorina Drops Fiorina Drops
£500,000 EXPENSES FRAUDSTER MEP JAILED £500,000 EXPENSES FRAUDSTER MEP JAILED
SEUMAS MILNE PRAISES HAMAS SEUMAS MILNE PRAISES HAMAS
ALLEGED GRANNY BASHER MP IN COURT TODAY ALLEGED GRANNY BASHER MP IN COURT TODAY
CORBYN AGREES BBC ARE “ZIONIST LIARS” CORBYN AGREES BBC ARE “ZIONIST LIARS”
LABOUR IN CRISIS LABOUR IN CRISIS
KHAN ON KEN, KEN ON KHAN KHAN ON KEN, KEN ON KHAN
CORBYN’S CALLAGHAN MOMENT CORBYN’S CALLAGHAN MOMENT
BERNARD JENKIN ACCUSES NO. 10 OF CASH FOR QUESTIONS BERNARD JENKIN ACCUSES NO. 10 OF CASH FOR QUESTIONS