February 7th, 2014

Exclusive: Guardian Promises to Stop Paying for Readers
Swagbucks Scam Defrauds Cost-Per-Click Advertisers

Following MediaGuido’s exclusive story this morning, the Guardian have admitted to using the services of the company which paid people to read their website. In a statement they claim they did not realise the service involved traffic whoring and have promised to stop:

“The Guardian is currently in a testing phase with a company called Vertical Searchworks who offer promotion of video content through a large network of US-based sites. We were not aware of our content being promoted through online reward sites, such as Swagbucks, as part of this testing phase. We would never knowingly promote our content through these sites. We are asking for this to be taken down with immediate effect.”

The real question lies with the advertisers who paid out on a performance basis. Will the Guardian be reimbursing those advertisers who were deceived into thinking their adverts were being watched by genuine readers?


68 Comments

  1. 1
    i don't n eed no doctor says:

    Crikey.

  2. 2
    Ed Balls says:

    Ed Balls

  3. 3
    Guardian Reader says:

    I hate nasty capitalism, except in those cases whereupon I am a beneficiary.

  4. 4
    Di Rear says:

    Who said this and called the government appallingly inept , at the beginning of January 2014 ?

    “There are three million homes at risk of flooding in the UK and yet the government is cutting flood defences, allowing thousands of new homes to be built on flood plains, and sitting back and watching the EU block an insurance scheme designed to protect those most vulnerable from losing everything.”

  5. 5
    Socialism Ate My Future says:

    I thought 120,000 readers were far too high for that paper.

  6. 6
    Rushbridger says:

    In a land far far away. i.e. Offshore

  7. 7
    Guardian's new Ad Campaign says:

    If you want your own copy of the Guardian, let us know and we’ll print another.

  8. 8
    I'm not as think as you pissed I am. says:

  9. 9
    SNAFU says:

    The problem with the Guardian is the Guardian, in a nutshell so to speak.

  10. 10
    Sylvio says:

    “traffic whoring” ????? – suddenly Sylvio is interested!

  11. 11
    Spot the mistake says:

    BBC Under Fire For Spending Public Money On ‘Vanity Portrait’ Of Greg Dyke.

    Ummm

  12. 12
    Di Laffin says:

    Lord puff Smith?

  13. 13
    Err says:

    Giving your age away with ‘ crikey’ . Over 65 at least.

  14. 14
    Di Laffin says:

    Instead of draining India and paying for lattrines so they stop crapping in the fields, while they buy rockets,why not divert some of this foreign aid to the ZummerZett Levels, it’s pretty foreign there after all.

  15. 15
    Err says:

    Di dead.

  16. 16
    When I Was a Boy says:

    we used to say Tommy Rot.

    Now I suppose it’s Mohommed Rot

  17. 17
    Di Laffin says:

    What a farce, fuck the EU indeed Lady Ambassador. And Scotsland too, let’s have an English referendum in whether we want Scotsland to stay, of course Dave dare not give this and prefers sweeping statements of total lies. Fuck off the lot of you.

  18. 18
    Shit stirrer says:

    Di,

    You’re ‘behind ‘ the news. They are collecting shit in India and turning it into fuel for generators and fertiliser. Fancy a job. That would wipe the smile off your face.

  19. 19
    Polly T says:

    Dear Alan

    Now that we’ve been found out, just how am I going to find the moolah to pay my Tuscan gardener?

    Pol

  20. 20
    Shit stirrer says:

    obviously in reply to #14. I know, I know. If it were obvious why post?

  21. 21
    AnusBuTTockS says:

    Britain’s aid budget has paid for a water-park in fuckin Morocco,
    so the Environment agency is equalling things up a bit by making a water park in Somerset

    re this shit story, there’s nuffin wrong with a bit of click fraud anyway

  22. 22
    Yoo Guv says:

    Researchers found that 45 per cent of lottery winners vote Conservative

    Dave says ” We’re home and dry “

  23. 23
    Genghiz the kahn says:
  24. 24
    Reality Cheque says:

    Whatever it takes…..to save the euro, being challenged by Germany’s top court. Now the Hun are getting cold feet and they of course will have to come up with the 15.7 billion euro aid to match the Ruskie offer to the Ukraine. Suddenly, the Germans have rather a lot on their plate and that’s before the further Greek aid needed and the Italians refusing to implement reform.

  25. 25
    The British media are cunts says:

    Other than the BBC and a few gay bars where is the Guardian read?

  26. 26
    A Wounded Badger says:

    Perhaps the Mail on Line might consider the views of their advertisers when it’s website is almost unreadable to those with XP or IE8… or not…

  27. 27
    Di Laffin says:

    Instead of posting a new comment that should have been a reply and then replying to yourself, why not up your meds a bit, old son?

    The point made was about aid to Somerset not India fakirs.

  28. 28
    Nu Attack Dog says:

    He has no heart

  29. 29
    Casual Observer 6 says:

    Should be no barrier for justice to take its course.

  30. 30
    No longer on hols down under but 'twas great says:

    While Italy ships on over one thousand immies a day from the Med and Spain now also, all heading to the UK no doubt, why not follow the Oz solution and tow them back out in unsinkable vessels which they can’t scuttle, the net result is that there have been NO immies by sea this year into Oz.

    Obvious, fair, firm and resolute. the Oz government working for its people.

    The UK, EU??

  31. 31
    Camoron the stranger in his own country says:

    Camoron and his family decision on the referendum, you can only have a family decision if the whole family has a vote, you are just as bad as the Liebour and theLibcrap crowd, spinning away merrily without thinking what your saying, remember 2015, we will get rid of you, hopefully the wets in your political will dry out when they find you lost them the election and decent troughing rights and will dump you.

    I don’t buy the Guardian or look at the Guardian site so who cares.

  32. 32
    Privatise the BBC says:

    Got bored after discovering the first 3 words were not as expected.

  33. 33
    Just Saying says:

    WELL DONE Guido

  34. 34
  35. 35
    Privatise the BBC says:

    Portugal will need a bail out soon apparently, 20Bn is the figure being suggested.

  36. 36
    Just Saying says:

    They are simply trying to find it.

  37. 37
    Just Asking says:

    By their enemies I suspect. More of them than BBC and others.

  38. 38
    Dreaming just dreaming says:

    They better not ask Camoron to give any taxpayers money to help, what with the flooding in the south west and Scotland ready to go it’s own way, I think charity begins and ends in this country.

  39. 39
    Andy Burnham says:

    Mid Staffs?

  40. 40
    altruism in industry says:

    golly

  41. 41
    billingsgate says:

    This is Socialism in action

    The same as having two shit pans next to each other at the olympics

    It is because you have Owen Jonesky making decsions with other people hard earned money

    I bet he doesn’t spend his own money on chutney jars in the gambia

    those who support socialism can pay for it and I will spend my money on what I want

  42. 42
    DelroyBercow says:

    The only Hunt’s wot read that shitrag are BBC shit and lecturers at shit univershitties wot used to be polytchnics

    Fuck em

  43. 43
    Ah! I see a rainbow. says:

    Clare Balding opens the Winter Games and Putin is kicked in the Googleies.

  44. 44
    Mr Nobody says:

    Hard-left Labour lead by just 3 points in latest poll, Miliband is on course for a massive defeat. It appears Capitalism will be with you a lot longer, my friend.

  45. 45
    Ah! I see a rainbow. says:

    And some bare flag-poles. ???

  46. 46
    altruism in industry says:

    ooo, I think there is something like an two percent chance you don’t make it through an heart op. Small but still doable.

  47. 47
    JH39480932452 says:

    If our economy continues to improve while Europe – particularly France – goes down the shitter, Labour will indeed be fucked.

    Who would follow Hollibande into battle? I would, if only to cap him from behind myself.

  48. 48
    TomWatson says:

    That’s entirely true. I fucking hate the Hunts. Then I realised I was one of the few people actually reading it. The media section at least used to be balanced, now it is a hate-filled sermen that has become a bore. Also true on 9 re The Guardian’s problem being The Guardian. A potential reader might think it is an ethical, interllectual and quality paper, but then they pick it up and realise it is utter runny shit. Lecturing left wing smug and pompous bile with which I would not wipe my gushing starfish.

  49. 49
    Fish says:

    Late last Saturday afternoon, I popped into Waitrose get some bit and pieces.

    Now some of you might know that if you spend more than £5, Waitrose give you a free newspaper, The Telegraph, Mail or Guardian.

    I won’t read the Mail unless I have to (I think they’re sockpuppets), nor the Guardian (under any circumstances – obviously), but as it was Saturday, the Telegraph would do – its travel section is pretty good.

    ‘I’m sorry, we’ve got no Telegraph’s left, nor the Mail….but there are some Guardian’s around.’ The nice lady said. I looked around to see piles and piles and piles of the things, all destined for the pulp yard.

    The Guardian can’t even give their shit away.

  50. 50
    Pomp E. Voter says:

    For a second there, that headline had me thinking Handy had succumbed, from an act of coitus engaged in whilst hospitalised.

    Don’t do this to me, getting my hopes up like that.

  51. 51
    Scottish Chav says:

    far as I can see the graun is only read by 50 lefties all of whom are clinically insane or delusional. Still bigger and better than the socialist workers readership!

  52. 52
    john in cheshire says:

    How much of the money from the sale of AutoTrader has the guardian managed to squander in keeping this disgrace of a newspaper alive?

  53. 53
    CARBON FOOTPRINT says:

    The taxpayers in Germany are beginning to wake up !

  54. 54
    Massively-Foreheaded Twat says:

    Dodi dead.

    Dido’s worried.

  55. 55
    We need more Dykes says:

    Is it hideously white?

  56. 56
    Huge Grant says:

    Whoops a Daisy!

  57. 57
    frenchjohn says:

    It’d be funny if it wasn’t so pathetic. Then again, they would have to pay me huge amounts to read Tonybee & Monbot. (Shudders!) Rusbridger’s Broadsheet Bog-Roll. How are they swtill in business.

  58. 58
    Anonymous says:

    Per year my friend,per year.

  59. 59
    Anonymous says:

    Install Chrome. Or Firefox. Or Safari, you Luddite.

  60. 60
    Polly Toynbee says:

    There I was thinking people were actually reading my shit. How much of a twat do I feel?

  61. 61
  62. 62
    Ugly cnut says:

    I’d bet it’s a long time since your twat was last felt, and then probably for the last time!
    A dirty job, best LEFT undone.

  63. 63
    Great Granddad says:

    The pen (or the pixel) is mightier than the sword. Once again Guido proves that one adverse comment from him can initiate a corrective action quicker than anyone else in Christendom.

  64. 64
    Fank Keefe says:

    If Van was still alive Greg would have hired him for his portrait…keep it in the family right Greg

  65. 65
    Fank Keefe says:

    Not a Guardian reader then Tom?

  66. 66
    Fly on the wall says:

    Are they all swinging from lamp posts?

  67. 67
    Fly on the wall says:

    They woke up a long time ago, but like thick obstinate politicians everywhere else, theirs too do not seem to be able to understand what their citizens are saying to them. However, large quantities of wax now appear to be being washed out of ze Kraut lugholes.

    We may need a few more lamp posts quite soon.

  68. 68
    Fly on the wall says:

    Can we then suggest a list of topics for adverse comment to cover the next few weeks?

    I will start with that disgraceful payout of 440k to some brainless cop who smashed a pensioner’s car window. He should have been charged with malicious damage, made to pay for the repairs and then discharged ignominiously from the police farce for bringing their “service” into even further disrepute. Was the judge who awarded that ‘compensation’ a fellow member of his Lodge?


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