Another classic Alan Partridge moment from Craig Oliver last night, reading out his media CV to Tory MPs before giving them a PowerPoint presentation on the year ahead that used fireworks transitions. “I had the third best slot on Radio Norwich”, or something like that.

One MP in attendance complains to Guido that “he didn’t understand his audience that’s for sure”, who were expecting at least a discussion on the massive elephant in the room, Europe. Cue an awkward reception, which another attendee says was only briefly halted by laughing when Alistair Burt’s name came on annunciator even though he was in the room.

As Guido revealed in the Sun over the weekend, in a PowerPoint to ministers Craig told them this year is about “show and tell”. He reckons the Tories have won the key arguments and voters agreed that things were on the up, so now the Government needs to spend the next year connecting with voters on an emotional level. One observer described the new strategy as “touchy feely time.”