Finally a Labour MP has said what everyone was thinking. Simon Danczuk has gone tonto about Labour’s messaging. Writing in PR Week the Rochdale MP and Labour PPS hits the nail on the head:

“We’ve already been told, from the very top, to intertwine ‘one nation’ into every policy statement we make, to build it into speeches, to continually repeat the phrase ‘one nation’ at every opportunity. I’m beginning to worry we haven’t moved on from the 1990s. But please, it’s not a General Election winning strapline is it? The public isn’t as accepting of such simple messaging any more. Indeed, I’ve come to believe the public is actively turned off by the torturous repetition of political mantras.”

Discussing Labour’s campaigning magazine, Danczuk coughed: “I was at least grateful they hadn’t bothered with Eddie Izzard for a change.” Aren’t we all.

UPDATE: Labour are taking this stoically:

“We believe in Britain being a country where everyone plays their part and we’ll continue to make the argument for One Nation Labour.”

Apparently Danczuk was ditched as PPS last year.