Labour PPS: ‘One Nation’ is Rubbish

Finally a Labour MP has said what everyone was thinking. Simon Danczuk has gone tonto about Labour’s messaging. Writing in PR Week the Rochdale MP and Labour PPS hits the nail on the head:

“We’ve already been told, from the very top, to intertwine ‘one nation’ into every policy statement we make, to build it into speeches, to continually repeat the phrase ‘one nation’ at every opportunity. I’m beginning to worry we haven’t moved on from the 1990s. But please, it’s not a General Election winning strapline is it? The public isn’t as accepting of such simple messaging any more. Indeed, I’ve come to believe the public is actively turned off by the torturous repetition of political mantras.”

Discussing Labour’s campaigning magazine, Danczuk coughed: “I was at least grateful they hadn’t bothered with Eddie Izzard for a change.” Aren’t we all.

UPDATE: Labour are taking this stoically:

“We believe in Britain being a country where everyone plays their part and we’ll continue to make the argument for One Nation Labour.”

Apparently Danczuk was ditched as PPS last year.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Heidi Alexander sums up Labour’s approach to aspiration:

“Babies grow up to become taxpayers.”

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Tories Braced for Charges Over South Thanet Tories Braced for Charges Over South Thanet
Max Fine for Law Breaking Lib Dems Max Fine for Law Breaking Lib Dems
TROT SUPER-FACTION ORGANISING MOMENTUM TAKEOVER TROT SUPER-FACTION ORGANISING MOMENTUM TAKEOVER
Santa Paws: Phil Hammond’s Christmas Card Santa Paws: Phil Hammond’s Christmas Card
Government Values Guardian Readers Most Highly Government Values Guardian Readers Most Highly
Treasury Implements Amy Lame Tax Treasury Implements Amy Lame Tax
Fidel’s Final Push Fidel’s Final Push
Newmark Back Helping Women2Win Newmark Back Helping Women2Win
BoJo Ho Ho! Christmas Returns to FCO BoJo Ho Ho! Christmas Returns to FCO
Naz Shah Attends Extremist-Linked Event Naz Shah Attends Extremist-Linked Event
HEIDI ALLEN IN MAYORAL ROW HEIDI ALLEN IN MAYORAL ROW
Renzi Loses Referendum – Resigns Renzi Loses Referendum – Resigns
WATCH: Clegg Gets Brillo’d WATCH: Clegg Gets Brillo’d
Brexit Book War – Latest Brexit Book War – Latest
Public Heath England Gets Booze Sums Wrong Public Heath England Gets Booze Sums Wrong
Civil Servants Forced to Admit We’re Leaving EU Civil Servants Forced to Admit We’re Leaving EU
Sarah Olney Walks Out of Interview Sarah Olney Walks Out of Interview
DfID Slams Baroness Scotland DfID Slams Baroness Scotland
Ken Aide Says Staff Celebrated 9/11 Ken Aide Says Staff Celebrated 9/11